Forte Mare

Forte Mare Strategic marketing group focusing on PR, social media and brand experience events.

MARKETING
We are an international idea activation agency specializing in strategic marketing, publicity and brand experience events. Our extensive integrated marketing and public relations expertise, combined with a network of global creative, production and media partners allows us to create custom solutions with successful results, all-while maximizing cross network efficiencies throughout all c

lient marketing initiatives. We offer the following marketing services:

*Competitive Market Analysis
*Research Management (Focus Group / Reporting)
*Strategic Marketing Plan Development
*Brand Message Development + Copywriting
*Comprehensive Publicity Strategy + Execution
*Media Pitching and Media Relationship Management
*National and Global Press Tours
*Product Seeding (Influencers / Film / Television)
*Social Media Strategy + Execution
*Brand Experience Event Production + Execution

MANAGEMENT
Following decades of experience at large-scale agencies and global brands, the team has developed a proficiency in brand, people and project management across international markets and expertise in managing identity and messaging within the global media marketplace. We offer the following management services:

*Reputation Management
*Brand Management Representation (Athlete / Artist / Photographer / Filmmaker)
*Sponsor + Partnership Relations
*Contract Negotiations
*Vendor Management
*Physical Location + Structural Builds (Store Openings; Tradeshows; Large-Scale Events)
*Photoshoot/Videoshoot Production
*Post-Production Vendor Management

With the ongoing California wildfires, many survivors experience what experts call a “victim high”—a surge of shock, adr...
01/11/2025

With the ongoing California wildfires, many survivors experience what experts call a “victim high”—a surge of shock, adrenaline, and determination that propels them through the initial days of devastation. In the immediate aftermath, support often pours in: family and friends offer refuge, while strangers donate essentials like clothes and toothbrushes. But as the ash settles, the harsh reality begins to sink in. Homes are gone, lives are upended, and once the donations are distributed, many are left grappling with the question: What happens next?

This step-by-step guide is based on insights from those who have faced similar losses in the past.

———

Contact your homeowners or rental insurance provider to activate your “Loss of Use” coverage:
• This coverage typically allows you to stay in a comparable property for a set period or up to a specific dollar limit, depending on your policy.
• It often provides immediate funds for essentials such as clothing, toiletries, and food.
• Initiating this coverage also starts the claims process for rebuilding your home and recovering personal property costs.

———

Register with local shelters, the Red Cross, California FEMA, and other aid agencies:
• These organizations use registration lists to coordinate and distribute aid, ensuring you don’t miss out on available assistance.
• This step is especially critical if FEMA is activated, which is likely given the scale of devastation.

———

Create a detailed personal property inventory for your insurance claim:

• Begin by documenting items as you remember them. Keep a running list on your phone or a notepad for convenience.
• Organize the list by room, noting every item and its replacement cost (not discounted prices or sale costs—use the current full retail price).
• Be thorough. Even if your items exceed your policy limits, they can still be claimed as a tax-deductible loss.

This process is emotional and challenging—allow yourself to grieve as you go.

———

FOR THOSE FACING IMMINENT FIRE DANGER BUT NOT YET EVACUATED
• Use your phone to record a room-by-room video of your home, capturing all belongings.
• Save the digital file to a secure cloud storage service for easy access.
• This documentation can serve as vital evidence for insurance claims to ensure proper reimbursement.

———

Cancel or pause unnecessary subscriptions and services:
• Contact your utility providers (electric, gas, TV, landline) to freeze or cancel services.
• Update or cancel newspaper deliveries—consider redirecting to a PO Box if needed.
• Review and cancel any non-essential subscriptions to reduce expenses.

———

Set up a PO Box and forward your mail:
• Secure a PO Box and redirect all incoming mail to this address.
• Use the PO Box as your primary mailing address on all forms and documents you complete moving forward.

———

Begin your search for a long-term rental:
• Look for a property that suits your needs and preferences; aim for a “like property” comparable to your previous home, as this is typically covered by your insurance.
• Coordinate with your insurance company to ensure rental payments are made directly using your “Loss of Use” funds.
• Plan for a rental period of 1–2 years, but avoid signing a long-term lease right away, as circumstances may change.
• Continue paying your mortgage as a current mortgage affects continued insurance coverage.
• Do not pay mortgage and rent at the same time, leave the rent to the insurance to pay directly.

———

Obtain necessary permits for recovery and rebuilding:

• Debris Removal: Most jurisdictions require a permit for debris removal. This is typically covered by insurance, but you may need to advocate for it with your provider—be persistent.
• Erosion Control: If your property is on a slope, you’ll need permits for erosion control measures to prevent further damage that you may be responsible for.
• Temporary Power/Trailer Permit: Secure permits early for a temporary power pole or trailer on-site to facilitate the rebuilding process.

———

Understand and leverage tax benefits for your losses:
• You can typically claim the monetary loss of your personal property, subtracting any reimbursement from your insurance company.
• Consult a tax professional to understand the specific laws, as you may be able to carry losses back 2–5 years and recover a significant portion of previously paid taxes.
• This could result in a substantial refund to help with your recovery.

———

Don’t Overlook These Action Items:

Save All Receipts: Keep receipts for every purchase, no matter how small (e.g., hairbrushes, phone chargers). Many of these incidentals may be covered under your “Loss of Use” insurance.

Contact All Relevant Insurance Providers:
• File claims with your car insurance if your vehicle was damaged.
• Address any specialty insurance for unique or high-value items (e.g., art, jewelry, or collectibles).

Accept Help: This is the time to set aside pride and lean on others. Allow friends, family, and even strangers to support you—whether it’s gifting items, running errands, watching your kids or pets, or lending a car. Don’t hesitate to ask for what you need, even if it’s as simple as a shirt off their back. Remember, a less-stressed you is a more productive you.

Network with Others: Connect with others going through the rebuilding process. Sharing experiences and resources can save time and provide valuable insights. Lean on your strengths, benefit from others’ expertise, and build a support system for this long recovery journey.

By staying organized and proactive, you can ease the challenges of recovery and rebuilding.

Yesterday was Global Champagne Day and we don’t want to miss a shout out to one of our favorite shops carrying the best ...
10/29/2024

Yesterday was Global Champagne Day and we don’t want to miss a shout out to one of our favorite shops carrying the best of the best wines, spirits and of course Champagne .

Here is a snapshot from a content shoot we executed for Zachys featuring the lovely and refreshingly bubbly

The 2024 San Clemente Surf Night 🏄🏼‍♂️ Our Forte Mare team designed and produced the event alongside our client the  whe...
09/27/2024

The 2024 San Clemente Surf Night 🏄🏼‍♂️ Our Forte Mare team designed and produced the event alongside our client the where surf fans, locals, and visitors gathered to honor the incredible talent competing at the 2024 Lexus Finals.

The evening was filled with music, athlete signings, and prize giveaways to excite the community and rally around the amazing athletes, building anticipation for the epic showdown at Trestles.

📷 Credit:

This nostalgic flavor recently joined Boochcraft's core collection! From juicing all fruit in-house to prioritizing orga...
08/18/2023

This nostalgic flavor recently joined Boochcraft's core collection! From juicing all fruit in-house to prioritizing organic, local ingredients, ensures its hard kombucha is as authentic and pure as possible. Cherry Limeade is inspired by nostalgic summer nights of grabbing a 7-11 slushie, hanging with friends or catching a movie, making it a perfect summer sip. 🍒⁠

Photo courtesy of Boochcraft⁠

Boochcraft, Cherry Limeade, Hard Kombucha, Kombucha⁠

,

,  and  for Forbes! Link in bio to read the full article and see why these pink sips are the perfect match for Barbie’s ...
08/16/2023

, and for Forbes! Link in bio to read the full article and see why these pink sips are the perfect match for Barbie’s iconic pink aesthetic and Ken’s great taste. 💗 ⁠

Barbie, Barbie Movie, Malibu Pink, Rosé, Tinned Fish⁠

The 2019 Trilogy from  marks the 35th vintage of their flagship red wine, named one of the "25 Best Red Blends for 2023"...
08/09/2023

The 2019 Trilogy from marks the 35th vintage of their flagship red wine, named one of the "25 Best Red Blends for 2023" by Vinepair.

This classic Bordeaux blend of estate-grown varietals is dominated by Cabernet Sauvignon and features a supporting cast of Malbec, Petit Verdot and Cabernet Franc. Ripe and succulent, the wine sports flavors of cassis, currant and black plum shaded with notes of vanilla crème, black licorice, cola and sweet earth. 🍷

Introducing 's Outryder—a truly unique spirit, neither bourbon nor rye, destined for sipping or crafting extraordinary c...
08/08/2023

Introducing 's Outryder—a truly unique spirit, neither bourbon nor rye, destined for sipping or crafting extraordinary cocktails. Whether you find yourself at the ranch, the track, or wherever you may ride, this whiskey embodies the essence of an 'outrider' in the horseman's world. Just as the outrider sets itself apart and secures the herd's flank, Outryder whiskey does the same in setting itself apart, embracing its distinct and bold character.

Boochcraft's Strawberry Lemonade is the perfect ode to summer. The organic hard kombucha is filled with freshly-squeezed...
08/02/2023

Boochcraft's Strawberry Lemonade is the perfect ode to summer. The organic hard kombucha is filled with freshly-squeezed lemons and strawberries that meld together with a subtle touch of aromatic lavender. 🍋🍓 Available locally in California and via Drizly, this summer sipper is the ideal addition to the next picnic, game night or backyard garden party! 🌞

Boochcraft is the only boochery to juice their fruit in-house and one of the few that maintains the naturally occurring live kombucha cultures keeping the boozy refreshment as fresh and authentic as possible. ✨

Boochcraft, Strawberry-Lemonade, Summer, Beverage, kombucha, hard kombucha

Made with authentic licorice root and coated in chocolate, Læmon from Lakrids by Bülow is a zesty treat is inspired by t...
08/01/2023

Made with authentic licorice root and coated in chocolate, Læmon from Lakrids by Bülow is a zesty treat is inspired by the Italian coastline for savoring the long, mellow days of summer. The delicately crafted combination of lemon, licorice, and chocolate will have you coming back for more, every time.⁠

Lakrids, licorice, Summer, lemon

Summer brunches aren't complete without some bubbly. Pair Josh Cellars Prosecco with a deep-dish quiche filled with goat...
07/14/2023

Summer brunches aren't complete without some bubbly. Pair Josh Cellars Prosecco with a deep-dish quiche filled with goat cheese, spinach, and sun-dried tomatoes at your next summer soirée to impress your guests. 🥂🌿⁠

party, brunching, dinner party, breakfast bubbly, lunch⁠

Saltverk sustainable sea salt is now available at  stores across Southern California just in time for BBQ season. Source...
07/12/2023

Saltverk sustainable sea salt is now available at stores across Southern California just in time for BBQ season. Sourced from the remote world of Westfjords, Iceland, Saltverk is hand-harvested, high quality salt. Committed to sustainability and driven by passion, Saltverk is used in some of the best homes, restaurants, and now backyard BBQ’s.⁠


backyard bbq, cooking, seasoning, flavor, icelandic sea salt⁠

Pieces crafted for performance and protection from the sun to elevate your summer runs. Ciele sets itself apart from the...
07/10/2023

Pieces crafted for performance and protection from the sun to elevate your summer runs. Ciele sets itself apart from the rest by offering the very best in quality, comfort and technical innovation. 🌞🏃⁠

running apparel, athletic, workout clothes, endurance, performance⁠

Discover a sweet synergy between tangy red strawberries, white soft cream and sweet heart-shaped licorice with  's limit...
06/27/2023

Discover a sweet synergy between tangy red strawberries, white soft cream and sweet heart-shaped licorice with 's limited edition Strawberry & Cream flavor. Coating the licorice with up to 30 thin layers of white chocolate brings it all together and serves you an incredible taste experience of true Danish love - only available while supplies last.

Available via LakridsbyBulow.com, Amazon, and Food52.com as well as specialty retailers nationwide.

Saturdays call for this Famous Whisky Colada featuring our client The Famous Grouse. We manage their USA social channels...
06/24/2023

Saturdays call for this Famous Whisky Colada featuring our client The Famous Grouse. We manage their USA social channels.

50ml The Famous Grouse Whisky
30ml Coconut cream
110ml Pineapple Juice
15ml Sea buckthorn juice

Blend with ice, pour and enjoy with a dash of toasted coconut flakes.

Buy Now. Serve Later: www.thefamousgrouse.com

SUMMER SOLSTICE calls for a beautifully balanced wine. And so we proudly present SOLILOQUY - a singular clone entirely u...
06/22/2023

SUMMER SOLSTICE calls for a beautifully balanced wine. And so we proudly present SOLILOQUY - a singular clone entirely unique to our Napa Valley, family owned winery client Flora Springs. This latest 2022 release is a multi-faceted blend of white varietals with well-rounded flavors of grapefruit, white peach, Meyer lemon, and brown spice. At 80% of the blend, Sauvignon Blanc anchors the wine with lush flavors and zesty acidity. Ten percent Chardonnay brings a creamy mouthfeel and notes of Bosc pear and apple. Malvasia gives the wine its beguiling notes of citrus flower and jasmine.

Cheers to making summertime memories and beyond.

Buy Now: https://www.florasprings.com/product-detail/product/2022-Soliloquy/

It’s   calibrate with a surprising, but sommelier approved pairing.  Prosecco Rosé and  Smoked Atlantic Salmon.The brigh...
06/10/2023

It’s calibrate with a surprising, but sommelier approved pairing. Prosecco Rosé and Smoked Atlantic Salmon.

The bright pink bubbles the Prosecco Rosé are an ideal effervescent sip alongside Fishwife’s rich salmon smoked over a mix of beech, maple and birch wood. A go-to pairing for the next al fresco brunch. 🥂

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10/14/2021
07/28/2020

So proud to announce that the book by is finally here! 4 years in the making, this photography project and social movement captures the fearless spirit and confidence that sports instill in young female athletes. 100% of the book sale proceeds will go to in support of its mission to empower young women to pursue their dreams on and off the field🏆✨

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San Clemente, CA

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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