We believe the road we travel is determined by our values. We strive to always embody the following:
We engage guests with their desired adventure, catered to their relevant experience with cannabis;
We encourage local growth by sharing our region’s part of a fast-growing, global movement.
Education
We create awareness of California’s unique cannabis culture, preserving and protecting its heritage;
We educate guests about the history of prohibition and legalization of cannabis in California;
We encourage consumers to vote with their dollar.
Justice
We advocate for sensible cannabis policy and criminal justice reform;
We support independently owned and operated businesses with a conscious, community involvement focus;
We cooperate to create an equitable and responsible cannabis industry in California for all.
Quality
We deliver friendly, personalized service and exceptional hospitality;
We create alliances and networks of like-minded businesses and individuals throughout the cannabis industry;
We focus on integrity, respect, and professionalism as chief operating principles.