03/26/2024
Missed the first sessions of ? Here's a quick recap π
Gladly CEO Joseph Ansanelli kicked off the event with a dynamic entrance, discussing four critical strategies for fostering irrational loyalty via customer service in the era of :
1οΈβ£ Place customers at the center of customer service
2οΈβ£ Layer customer service with AI
3οΈβ£ Harness the best of both assisted and self-service
4οΈβ£ Unify everything into a single lifelong conversation
Later, Joseph Zwillinger, co-founder of Allbirds, joined Joseph for a fireside chat. Some notable highlights:
β¬₯ On how Joey thinks consumer patterns will change in the next ten years: "There is a significant demand for personalized communication...before AI, that was already trending, but now this demand is going at hyper speed. People expect something far more personalized at every customer touchpoint β whether it's email, SMS, or agents. If you're not giving relevant answers, people will think you don't understand them and will go elsewhere."
β¬₯ Advice he'd give on how to talk to a CEO about : "Think about the cost, productivity, and value creation. The way I look at it β productivity is table stakes. If you're leading CX functions but not driving productivity every year, it's a miss."
Up next β panels featuring leaders from Crate and Barrel, FTD Flowers, SelectBlinds, and more β https://bit.ly/49U49wZ