BRIMdesign

08/15/2023

Thrilled to be featured in "Goal Setters".

Check out the link to read about our process for creating and reaching our goals as a small business.

https://www.goalsetters.net/unleashing-success-billy-whittaker-s-journey-as-a-visionary-entrepreneur

11/23/2022

The mark of a great photographer is not their ability to closely mimic the styles and poses of those who have come before them...but rather in their ability to express creative intelligence by making something new while simultaneously keeping something timeless.

09/20/2022

This article was a neat one to interview for. It was really exciting to touch on a few key focuses of the BRIM DESIGN story.

Homeschool and its positive impact, the drive behind our business, and how we encourage client retention and brand loyalty (both to the client and from the client 😉).

What I know is that we were built and are maintained by an incredibly supportive community. Not every small business can say that. But we know just how blessed we are.

Thank you!

Check out the article here:

We recently connected with Billy Whittaker and have shared our conversation below. Billy, thanks for taking the time to share your stories with us today Can you tell us about an important lesson you learned in school and why that lesson is important to you? Growing up, my mom and dad had decided, ju...

06/22/2022

06/20/2022

This was taken a year ago and I thought it a fitting photo for today's caption.

This time last year I was continuing to adjust our services and my role in my business specifically.

My goal was to have more time to focus on my son and bring knowledge and opportunity to his little life. I wanted to hand off as much as I could to the team and keep a few key projects that could be done off-hours (when Lil G wouldn't need me) for myself.

The thing about being a high-performance person is that slow seasons and breaks don't come naturally to you. In a literal sense, slowing down takes a lot of effort haha.

I was talking to a client and fellow business owner who is going through the same thing. "It's so hard", we joked.

Not that we aren't absolutely grateful to have the opportunity to choose this...but it's hard to quiet your brain, to delegate big and important things, to turn over one of your babies (the business) so you can intentionally serve your other, more important, babies (your precious child or children).

One thing that has encouraged me throughout the years is that so many small business owners are family-first kind of people. As long as you serve them to the best of your ability, they understand that your priority is family. Theirs is too a lot of times.

So the next time you're like me and the slowness creeps inside your mind and you are tempted to think "I should be doing more right now". Stop, look at your family, and soak up that your greatest opportunity is right there in front of you.

There will be time again for headlines, gold trophies, speeches, and all of those other things. But remember, there will never be another now with your people.

06/14/2022

And so begins this year's round of awards.

We kicked them off with a gold Viddy award for a video project completed for a luxury developer who serves the Raleigh area.

Not only does this remind our team why the details of a project are so important when creating with excellence but it reminds our clients that we try to make sure every single project is unique and powerful enough to bring home a trophy, and better yet, help them capture the clients their business will need to thrive for year's to come.

Congrats to our team!

06/13/2022

I can geek out over some good brand images now. Love the way these photos feel (yes feel). You can experience right through these photos.

Have you ever thought of just getting a session done of your space? If you're personally camera shy, this is an excellent solution for building out your digital assets without having to take classic headshots (although those are extremely important).

These types of images make great filler content. It allows your community to get a sense of where you do your work, where the magic happens, what kind of atmosphere your space creates, and last but not least how it will feel when they come work, buy, or use a service in your business.

06/12/2022

Easily the hardest part of just about everything...knowing what to put your energy into and when to do it.

Trying to figure out what areas of your life should take priority?

Determining which project you should work on first?

Building out those relationships or networks and trying to edtablish who should get your time and attention?

👇🏻

Whatever it is, keep this little nugget in mind. There are things that keep us busy, distract us, maybe even bring some reprieve to a hectic routine but ultimately there are things that matter and things that do not...speaking in the grand scheme of things sort of way.

Make sure you're not getting tunnel vision over perfection and popularity rather than progress and purpose.

Let go of all those little things nickel and diming your energy to death.

Finish what matters.

06/10/2022

This outline logo concept is all wrapped up. 👌🏻

I loved that Nelson incorporated his son into this and that he had a clear vision for where he wanted it to go visually.

It's always nice to work on something a little different than the rest of our recent projects and I'm very happy with how it came out.

06/09/2022

I had a client ask about why she was suddenly getting so many spam emails (since a team member made an edit to the site). This is why.

If you have noticed an uptick in those spam emails or bot accounts make sure you check your platforms for any displayed emails. If you've overlooked any, remove the displayed ones and instead link them to your contact forms (on your website) and contact buttons (on social media).

Additionally, make sure you add a reCAPTCHA field to your form so that the platform can automatically w**d out the bots versus the humans.

Happy sifting 😉.

06/07/2022

Keep in mind the simplest logos are the most effective.

It doesn't have to be complicated but it should have an element that sets it apart and makes it recognizable.

Which do you remember first...
Nike, or the check mark?
McDonald's, or the golden arches?
Target, or the bullseye?

Remember your branding needs to be WORKING for you.

06/05/2022

Just an FM hymn with my hand in the wind ✌🏻.

Happy Saturday! 😘

06/04/2022

Happy Saturday loves! Just a nugget of wisdom to leave with you.

06/02/2022

BTS photo processing from a brand session 📷

Brand photos are such a crucial part of online marketing. I usually encourage clients to get updated images every six months if they have a static virtual presence and every quarter if they have a circulating virtual presence (in layman's terms that means someone who shares a lot online vs someone who doesn't).

When I was explaining to a client recently about what to expect at her brand session, I realized some of you all might enjoy some insight into that as well.

During a well thought out brand session, you should receive a handful of updated headshots (of you and your team), atmospheric shots (aesthetic details, products, and layout orient photos of your space or facilities), brand assets (logos, business cards & paraphernalia), and lifestyle shots (these images reflect you, your team, and your clients candidly experiencing what a day in the life at your business is like.)

In this case, we were also preparing photo assets to be used in a social media campaign so we chose to include specific poses and content that we plan to use in her content calendar throughout the year.

The reason brand sessions are so important is because it takes what would otherwise be a very flat and predictable online experience (when someone visits your profile, website, or platforms) and turns it into a virtual emulation of what a client FEELS when experiencing your business IN PERSON.

YOU WANT YOUR ONLINE EXPERIENCE TO REFLECT AS MUCH OF YOUR IN-PERSON EXPERIENCE AS POSSIBLE.

What do I mean by that? When someone walks into your business, you get to welcome and greet them which sets the tone for the whole encounter. Online, however, often the only way to do that is through branding, messaging, and imagery.

That's why it matters so much. That's why the investment is worth it. Because your client experience is worth it. And whether they step through your door or click on your profile...you are offering them a snipet of insight into just how your business can make a difference in their life.

05/30/2022

We can throw up our Memorial Day graphics, we can say "never forget", we can visit a memorial, or wear something with a flag in it today...but the real act of appreciation to those who have given the ultimate sacrifice is to not let it be in vain.

Don't let it go to waste, don't give away your freedoms, don't take for granted everything they fought to protect.

I sometimes struggle to know what to say on Memorial Day because I feel like things should look better than they do, people should understand more than they do, and especially...people should appreciate the sacrifice more than they do.

But ultimately I can't control anyone else. I can, however, make sure I don't let the loss be in vain. I can stand for and fight for my freedoms in my actions, choices, and promotion. I can teach my son about why it matters. I can do everything in my power to make a difference over here because of their sacrifice over there.

Let me tell you... I LOVE this flag 🇺🇸!!! I LOVE this country, and I LOVE the *Biblical principles* she was founded on. When it comes to it, I will go down swinging to maintain those freedoms and to make sure every single drop of blood means something during my lifetime.

That's how you honor the fallen, friend.