HSMAI Seattle

04/29/2025

Seattle’s Hotel Legends 🏛️ The Fairmont Olympic Hotel

Seattle’s hotels have a rich history of hosting iconic moments. One of many is The Fairmont Olympic Hotel.

Established in 1924, it has hosted everyone from presidents to celebrities. After a stunning renovation, it now combines its historic charm with modern luxury, making it a favorite for weddings and corporate events alike.

📚 Legacy hotels are great selling points for sales teams. For those lucky enough to be a part of them, using their stories and heritage to connect emotionally with potential clients, showcasing their blend of history and world-class service, is a key driving for bookings.

Looking to learn more? Learn why HSMAI, a now 100 year old hospitality group is the one you need to join:
https://buff.ly/4k5j4KA

04/22/2025

5 Guest Experience Trends 🌍

Travelers today want more than just a place to stay. Here are the trends shaping guest expectations in 2025:

1️⃣ Personalized Itineraries:
Guests love curated experiences, from local tours to unique dining options.

2️⃣ Seamless Tech Integration:
Mobile apps and smart rooms are no longer optional—they’re expected.

3️⃣ Sustainability:
Eco-friendly amenities and green certifications are key decision drivers.

4️⃣ Wellness-Focused Stays:
Yoga sessions, spa treatments, and healthy dining options are in demand.

5️⃣ Cultural Immersion:
Guests crave authentic local experiences that connect them to the destination.

Use these trends as oppurtunities. Use them to frame your property as the perfect fit for today’s traveler.

Wanting a perfect fit for career development? Get there with HSMAI’s Certified Hospitality Sales Executive (CHSE) program:
https://buff.ly/3B33bm1

We'll see you there!

04/15/2025

Seattles Spring Getaways 🐣 how to make the most of easter weekend!

Easter celebrations are in full swing at Seattle’s hotels, with family-friendly events and spring-themed dining options.

The hotel crushing it this year we'd love to showcase is The Hyatt Regency here in Seattle! They're offering a lavish Easter brunch featuring live entertainment and kids’ activities, like an egg hunt in the ballroom.

Spring travel is rebounding, with Easter weekend seeing a 12% rise in family bookings. Position your property as the perfect destination for family gatherings, Highlight kid-friendly events and dining experiences to capture this segment!

After this, feel free to explore HSMAI’s resources to drive family bookings:
https://buff.ly/3QpVcn6

04/08/2025

🌷 Spring Travel Trends: A Seattle Advantage 🌷

As spring blooms, so do opportunities for Seattle hotels to shine! 🌸 With early tourism trends heating up, family-friendly offerings can boost your spring bookings by up to 20%.

Whether it’s partnering with local attractions or adding thoughtful perks like discounted park passes, these small touches can make a big difference.

If wanting to learn how to craft better family friendly offerings, check out HSMAI resources:
https://buff.ly/3QpVcn6

Let’s make Seattle the ultimate spring getaway destination!

The Rise of Wellness in Hospitality The debate continues whether wellness should be considered a luxury or a standard offering. However, the market’s direction is clear: guests are increasingly valuing wellness as integral to their accommodation choices. Insights from the HSMAI Rising Sales Leader...

04/01/2025

💼 5 Ways to Wow Corporate Clients 💼

Corporate clients have high expectations! Here’s how to exceed them:

1️⃣ Customizable Meeting Packages:
Offer tailored options that include AV, catering, and flexible layouts.

2️⃣ Hybrid Meeting Solutions:
Provide seamless virtual and in-person integration for today’s remote work culture.

3️⃣ Dedicated Event Coordinators:
A single point of contact ensures smooth communication and planning.

4️⃣ Exclusive Amenities:
Private lounges or complimentary VIP services can make a lasting impression.

5️⃣ Local Partnerships:
Offer unique team-building activities, like Pike Place Market tours or brewery tastings.

Focus on creating value for corporate clients by offering packages that address their specific needs. Learn more strategies for corporate sales with HSMAI’s tools:
https://buff.ly/412eDHM

03/25/2025

🌲 Seattle’s Outdoor Appeal 🌲

As spring warms up, visitors are drawn to Seattle’s outdoor attractions. Did you know 85% of travelers in 2023 prioritized destinations with outdoor activities and natural beauty?

🛶 Hotels can capitalize on this trend with packages that highlight the city’s natural splendor, partnering with local tour operators or parks to create packages that showcase Seattle’s outdoor gems and drive bookings.

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03/18/2025

🌸 Seattle’s Spring Boom 🌸

As spring approaches, Seattle hotels are gearing up for increased bookings fueled by weddings, conferences, and seasonal tourism.

Hotel Teams, now is the time to target event planners and wedding organizers! These strategic partnerships have shown to increasing weekend bookings by 25%. Highlighting your property’s unique features, like scenic views, premium catering, and exclusive group rates is the first steps towards making these partnerships happen.

For those next steps, take the leap to see how HSMAI can help you coordinate with local event organizers:
https://buff.ly/4i5MeHM

03/11/2025

💼 5 Reasons Why Guests Return 💼

What keeps guests coming back? Seattle hotels are winning loyalty with these strategies:

1️⃣ Memorable Service:
A warm, welcoming team makes all the difference. Properties like The Kimpton Palladian are known for personalized attention.

2️⃣ Unique Amenities:
Guests love stand-out features like rooftop bars and cozy fire pits, as seen at The Thompson Hotel.

3️⃣ Seamless Technology:
Tech-savvy guests appreciate mobile check-ins and smart room features like those at The Hyatt Regency.

4️⃣ Local Experiences:
Offering exclusive tours or cultural events adds value to their stay.

5️⃣ Reward Programs:
Loyalty programs keep guests coming back, especially when paired with thoughtful perks like room upgrades or free nights.

Sales teams, these loyalty drivers can be powerful tools in your pitches! Showcase what makes your property unforgettable to build trust and bookings.

Wanting to go a step deeper? Explore HSMAI and gain the tools to strengthen your guest retention strategies:
https://buff.ly/4fBMxZI

03/04/2025

🤝 Local Partnerships Matter 🤝

We've discussed previouslly how connecting with local partnerships can help build reputability and your hotel books more than 25% - with Seattle hotels especially strengthening ties with the local community.

🏨 The Kimpton Alexis Hotel is a great example of this done right. Partnering with nearby coffee roasters to offer exclusive blends in their guest rooms and café, Kimpton Alexis creates a beautifully unique Seattle flavor for visitors.

Creating partnerships benefit guests, boosts revenue, and set your hotel property apart. Sales professionals, think about how collaborations with local businesses can enhance your property’s offerings and guest experience.

Wanting to learn more on how to make these connections richer? Explore HSMAI and help strategize your collaborations:
https://buff.ly/4fBMxZI

02/25/2025

🛠️ Seattle Hotel Renovations 🛠️

Renovations are breathing new life into Seattle’s iconic hotels, blending historic charm with modern luxury.

🏨 Spotlight: The Fairmont Olympic’s recent $25M renovation added contemporary meeting spaces, upgraded guest rooms, and a stunning new lobby, making it a go-to for events and upscale travelers.

Does your hotel have space for renevations? If so, search more into Fairmonts Olympic effort to renevate to the times and see if this is a fit for you!

02/18/2025

"5 Ways to Upsell Like a Pro: Mastering Hotel Sales 📈

Upselling isn’t just about revenue—it’s about creating exceptional guest experiences.

Here’s how Seattle sales teams are mastering it:
1️⃣ Premium Room Upgrades - Suggesting scenic view rooms or suites is an easy win.

2️⃣ Exclusive Dining Experiences - Upsell special dining packages like The Edgewater’s waterfront dinners.

3️⃣ Late Check-Out Options - Many guests will happily pay extra for this easy convenience.

4️⃣ Event Add-Ons - Corporate groups often appreciate perks like upgraded AV setups or personalized catering.

5️⃣ Local Experiences - Offer curated packages like Pike Place tours or wine tastings to give guests a unique Seattle adventure.

📚 Have you offered any of these oppurtunities? Upselling is all about listening to your guests and tailoring your offers to their preferences. Sales teams, Refine your upselling skills with services like these and your sure to increase your monthly numbers.

Explore how to take these strategies further through HSMAI’s Certified Hospitality Sales Executive (CHSE) program.
https://buff.ly/3B33bm1

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02/11/2025

🌆 Rooftop Views, Year-Round 🌆

No matter what the groundhog may say this year, Seattle hotels are keeping guests cozy with year-round rooftop experiences, offering heated spaces and stunning skyline views.

Like Mbar’s rooftop lounge at The Thompson Hotel (a crowd favorite), which features warm fire pits, creative cocktails, and panoramic views of the city.

📚 Why offer these types of amenities in the cold months? Because rooftops aren’t just amenities—they’re opportunities. Sales teams, consider packaging rooftop experiences with event bookings or premium room upgrades to make them even more enticing.

Explore how HSMAI can help you enhance your sales strategies like these below:
https://buff.ly/3UZzEjS