HSMAI Seattle

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HSMAI Seattle

HSMAI Seattle Chapter is the industry leader for hospitality, marketing, revenue management & sales

02/11/2025

🌆 Rooftop Views, Year-Round 🌆

No matter what the groundhog may say this year, Seattle hotels are keeping guests cozy with year-round rooftop experiences, offering heated spaces and stunning skyline views.

Like Mbar’s rooftop lounge at The Thompson Hotel (a crowd favorite), which features warm fire pits, creative cocktails, and panoramic views of the city.

📚 Why offer these types of amenities in the cold months? Because rooftops aren’t just amenities—they’re opportunities. Sales teams, consider packaging rooftop experiences with event bookings or premium room upgrades to make them even more enticing.

Explore how HSMAI can help you enhance your sales strategies like these below:
https://buff.ly/3UZzEjS

02/04/2025

❤️ Romantic Getaways in Seattle ❤️

Couples are flocking to Seattle’s hotels for romantic escapes this Valentine’s Day! From spa treatments to candlelit dinners, the city’s hospitality scene is ready to impress.

Valentine’s Day stays are a growing trend, with hotels seeing a 20% boost in room bookings for February weekends. Even Premium packages with spa or dining add-ons are top sellers during the month. A great example of a hotel doing this is the Four Seasons! Offering a “Romance by the Bay” package, one that features unqiue features of champagne, chocolate-covered strawberries, and a couples’ massage is exactly what works to help boost listings.

Sales teams, this is your chance to upsell romantic experiences like these. Highlight exclusive perks like late check-out, in-room dining, and curated gift baskets to get your hotels to this mark.

Wanting to learn more about creative enticing packages? Create packages that captivate with HSMAI’s sales tools:
https://buff.ly/4fBMxZI

01/28/2025

🎉 How to use Winter Events in Seattle 🎉

Did you know? Partnering with event organizers can increase occupancy by 30% during event weekends. 🚤🎶

Through this partnerships, Seattle hotels can capitalize on local events - whether the Wintergrass Festival or Seattles Museums month.

Let's help the Seattle area be more interconnected!

01/21/2025

🛏️ The Top 5 Amenities Guests Crave 🛏️

What amenities make the biggest impression on guests? Seattle hotels are setting the standard with:
1️⃣ Comfortable Beds:
A great night’s sleep is the ultimate guest expectation. The Westin Seattle’s Heavenly Beds are a fan favorite for a reason!
2️⃣ Fast, Reliable Wi-Fi:
Business travelers need strong connections, and properties like the Grand Hyatt Seattle deliver.
3️⃣ Unique Local Snacks:
Guests love thoughtful touches, like the artisan chocolates provided at The Kimpton Palladian.
4️⃣ Pet-Friendly Accommodations:
Travelers with pets are thrilled by hotels that cater to their furry companions, like The Edgewater’s pet packages.
5️⃣ Rain Showers & Luxury Toiletries:
Upscale bathroom amenities, like those at the Four Seasons, make guests feel pampered and valued.

📚 Sales managers, amenities are your secret weapon for upselling and creating lasting impressions. Tailor your pitches to highlight what sets your property apart!

Looking for resources to refine those pitches? See if HSMAI’s Certified Hospitality Sales Leader (CHSL) program has you covered:
https://buff.ly/3B33bm1

01/07/2025

Boost Your Career in 2025 💼

Did you know? sales professionals report 15% higher job satisfaction after earning industry certifications!

But what certifications can benefit you the most?

A bit biased, but HSMAI’s Certified Hospitality Sales Executive program does just that trick. With a strong reputation across the hospitality industry, CHSE certification is the ticket to get you once step clser to your career development goals.

So check it out see why thousands of professionals choose to learn more: https://buff.ly/40RBJlS

12/24/2024

🎯 Capitalizing on Last-Minute Holiday Bookings

Happy Holidays Seattle hotel professionals! Looking for those last minute Strategies to attract and accomodate those last-minute guests?

One of the best strategies while optimizing revenue is by offering flexible check-in/check-out times for guests. Hotels that have taken this initive towards flexible arrivals and departers have seen an increase of15% in bookings, with last minute promotions boosting occupancy by another 25%! 💼❤️

As you may be last minute booking yourself, we hope you travel safe this holiday season. Cheers!

12/17/2024

📊 Seattle Group Sales Booming!

Group bookings are thriving, with corporate sales up 20% year-over-year in Seattle!
A hotel that is crushing it in this department is The Sheraton Grand, which has hosted over 50 major events this year, setting the standard for group sales success.

This is your moment to capitalize on group sales! To capitalize, build relationships with event planners to capture more of this growing segment.
We wish you the best this quarter, and to drive safe out on winter roads!

12/10/2024

❄️ Seattle’s Winter Boost

Despite the cooler months, Seattle hotels are seeing a rise in occupancy this winter, thanks to increased corporate travel and the popularity of seasonal city events like the Christmas Ship Festival and Winterfest.

For hotel Sales managers, Winter packages can help fill rooms during slower periods. Offer creative add-ons like exclusive local experiences like those mentioned above, or discounted group rates for those corporate clients traveling through.

If wanting to learn more on crafting great packages, Explore HSMAI’s tools that keep rooms full year-round:
https://buff.ly/3UZzEjS

12/03/2024

Seattle’s Hidden Gem 🌟

There are so many incredible hotel gems scattered throughout Seattle! Properties with unique designs and tech-forward upgrades that are becoming more and more irrestiable to today's savvy travelers.

That's why HSMAI Seattle would love to shout out Graduate Seattle - as a fantastic hotel with is art deco design and sweeping views, it's property worth exploring! Next time your near the University of Washington, take a look on how hidden gems like this are getting it done.

If you'd like to learn to highlight your uniques property’s edge, check out HSMAI’s sales related tools:
https://buff.ly/3UZzEjS

09/24/2024

Come and be a part of our next online webinar and connect with sales professionals!

Where to Join:
📅 Day: Wednesday, October 10th
⏰ Time: 11:45 AM - 12:45 PM PDT
📍 Location: https://buff.ly/3MZNoa9

Come and Learn from a wonderful speaker Sharon Andrade in part two of our lunch and learn series, where Sharon will guide the conversation on how to avoid asking questions and dive deeper into sales conversions!

The key to sales success lies in pulling the right information. Learn how to share this information and more at the location link above - excited to network and grow together!

09/16/2024

📉 Facing challenges in hotel sales?

Luckily, every challenge is an opportunity in disguise 💡🔧 Here’s how to navigate and conquer the most common obstacles in hotel sales:

1. Building Trust in a Competitive Landscape
In a crowded market, standing out can be tough. Focusing on building trust through transparency and exceptional service and with such, you can highlight your unique value propositions and ensure every interaction reinforces your commitment to client success.

2.Navigating Price Sensitivity
Clients often focus on price, making it hard to sell premium services. By shifting the conversation from price to value, you can demonstrate the long-term benefits and ROI of your services.

3.Understanding the Market Shift
The market is constantly changing, whether due to economic conditions, seasonal trends, or global events. How do you overcome a constantly shifting market? By staying informed and adaptable. Regularly checking in and understanding what drives your market allows you to anticipate changes and meet your clients' evolving needs.

What’s the biggest challenge you’ve faced in hotel sales, and how did you overcome it? Share your experience with those that may not have solved it!👇

09/11/2024

Thank you for all of those that Joined our Lunch and Learn! We had a great turn out with some great insights ✨

Here's to a great network of Seattle hotel professionals!!!

09/09/2024

TOMORROW! Join us at 12:45 and network with like minded Seattle Professionals! 👇

HSMAI Lunch & Learn: An Online Professional Development Workshop on September 10th from 11:45-1:00 PM PDT!

✨ our fantastic facilitator will guide us through an engaging session focused on making impactful first impressions and building relevant connections. Whether you're a seasoned expert or new to the industry, this workshop offers valuable insights and practical tips.

🔍Workshop Highlights:
• The importance of first impressions and the key elements that contribute to them
• Reflection on what your current first impression conveys
• Best practices for connecting via phone, online, and in person

Creating a strong connection requires a strong, intentional first impression that reflects your personal brand and that of your organization. Learn from peers and gain insights on how professionals across the industry handle these crucial communication points.

Don't miss this chance to enhance your professional skills and network with industry peers. Seats are limited, so be sure to secure your spot today!

Register Here: https://buff.ly/3YSjCv3

09/06/2024

🚀 Future-Proofing Your Hotel Sales Strategy: The future of hotel sales lies in innovation and adaptability. Embrace new technologies, flexible pricing models, and personalized guest experiences to stay ahead. 🚀🔮

Prepare for the future today. Attend our forward-thinking webinar next week and connect with visionaries! 🌟

Join Here: https://buff.ly/3YSjCv3

09/04/2024

ONE WEEK! Join us Tuesday for some in-depth Seattle Hotel insights! 👇

HSMAI Lunch & Learn: An Online Professional Development Workshop on September 10th from 11:45-1:00 PM PDT!

✨ our fantastic facilitator will guide us through an engaging session focused on making impactful first impressions and building relevant connections. Whether you're a seasoned expert or new to the industry, this workshop offers valuable insights and practical tips.

🔍Workshop Highlights:
• The importance of first impressions and the key elements that contribute to them
• Reflection on what your current first impression conveys
• Best practices for connecting via phone, online, and in person

Creating a strong connection requires a strong, intentional first impression that reflects your personal brand and that of your organization. Learn from peers and gain insights on how professionals across the industry handle these crucial communication points.

Don't miss this chance to enhance your professional skills and network with industry peers. Seats are limited, so be sure to secure your spot today!

Register Here: https://buff.ly/3YSjCv3

09/02/2024

🤝 The Secret Sauce to Thriving Client Relationships in the Hotel Industry 🤝

In the hospitality business, the strength of your client relationships can make or break your success. Whether you’re dealing with corporate clients, event planners, or loyal guests, building and maintaining strong relationships is key to long-term success.

But what’s the trick to mastering client relationships? Here’s a breakdown:

🌟 Personalization
In today’s world, a one-size-fits-all approach doesn’t cut it. Tailor your interactions and offerings to each client’s unique preferences. Whether it’s remembering their favorite room setup, anticipating their event needs, or providing customized packages, personalization shows that you value them as individuals.

💬 Consistent Communication
Keep the lines of communication open and consistent. Whether it’s a simple follow-up email, a thank-you note after a successful event, or regular updates on new services, staying in touch builds trust. Don’t wait for clients to reach out—be proactive in your communication.

✨ Surprise and Delight
Instead of traditional meetings or follow-ups, consider organizing exclusive events for your top clients. This could be a behind-the-scenes tour of your hotel, a private dining experience with your chef, or a themed event that aligns with their interests. These personalized experiences create memorable moments and deepen your connection beyond the usual business interactions.

Building strong client relationships isn’t just about closing deals—it’s about creating lasting partnerships.

What’s your go-to strategy for building strong client relationships? Share your thoughts below for your fellow professionals!👇

08/30/2024

Thank you for joining us in the Journey of sharpening Hotel Skills, and collaborating with like minded hotel professionals. ✨

Let us know if there is anything you need from us to help you improve!

08/28/2024

Two Weeks! Time is running out and spots are limited! Join us Sept. 10th for some hotel career insights!

HSMAI Lunch & Learn: An Online Professional Development Workshop on September 10th from 11:45-1:00 PM PDT!

✨ our fantastic facilitator will guide us through an engaging session focused on making impactful first impressions and building relevant connections. Whether you're a seasoned expert or new to the industry, this workshop offers valuable insights and practical tips.

🔍Workshop Highlights:
• The importance of first impressions and the key elements that contribute to them
• Reflection on what your current first impression conveys
• Best practices for connecting via phone, online, and in person

Creating a strong connection requires a strong, intentional first impression that reflects your personal brand and that of your organization. Learn from peers and gain insights on how professionals across the industry handle these crucial communication points.

Don't miss this chance to enhance your professional skills and network with industry peers. Seats are limited, so be sure to secure your spot today!

Register Here: https://buff.ly/3YSjCv3

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Seattle, WA
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Website

http://www.hsmaiseattle.com/

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Communication in the Hotel Industry

Some great things come from HSMAI Insights. We can all keep hashtag#communication top of mind. . https://lnkd.in/gAiyABHe hashtag#hsmai hashtag#hsmaiinsights hashtag#communication hashtag#workplacecommunication hashtag#hospitailty hashtag#hospitalityindustry hashtag#hospitalitymanagement hashtag#salescommunication hashtag#hotelcommunication

The pets have spoken - time to join HSMAI

Did you hear? Your cat is telling you what a great time it is to join HSMAI! Start 2024 off with a great networking and education resource. HSMAI Seattle Chapter would love to have you! You don't want to disappoint your cat do you? . https://lnkd.in/gw53-Jb6 . hashtag#hsmai hashtag#hsmaiseattle hashtag#seattlenetworking hashtag#hospitalityindustry hashtag#hospitality hashtag#marketing hashtag#revenuemanagement hashtag#networking