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HSMAI Seattle

HSMAI Seattle Chapter is the industry leader for hospitality, marketing, revenue management & sales

03/25/2025

🌲 Seattle’s Outdoor Appeal 🌲

As spring warms up, visitors are drawn to Seattle’s outdoor attractions. Did you know 85% of travelers in 2023 prioritized destinations with outdoor activities and natural beauty?

🛶 Hotels can capitalize on this trend with packages that highlight the city’s natural splendor, partnering with local tour operators or parks to create packages that showcase Seattle’s outdoor gems and drive bookings.

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03/18/2025

🌸 Seattle’s Spring Boom 🌸

As spring approaches, Seattle hotels are gearing up for increased bookings fueled by weddings, conferences, and seasonal tourism.

Hotel Teams, now is the time to target event planners and wedding organizers! These strategic partnerships have shown to increasing weekend bookings by 25%. Highlighting your property’s unique features, like scenic views, premium catering, and exclusive group rates is the first steps towards making these partnerships happen.

For those next steps, take the leap to see how HSMAI can help you coordinate with local event organizers:
https://buff.ly/4i5MeHM

03/11/2025

💼 5 Reasons Why Guests Return 💼

What keeps guests coming back? Seattle hotels are winning loyalty with these strategies:

1️⃣ Memorable Service:
A warm, welcoming team makes all the difference. Properties like The Kimpton Palladian are known for personalized attention.

2️⃣ Unique Amenities:
Guests love stand-out features like rooftop bars and cozy fire pits, as seen at The Thompson Hotel.

3️⃣ Seamless Technology:
Tech-savvy guests appreciate mobile check-ins and smart room features like those at The Hyatt Regency.

4️⃣ Local Experiences:
Offering exclusive tours or cultural events adds value to their stay.

5️⃣ Reward Programs:
Loyalty programs keep guests coming back, especially when paired with thoughtful perks like room upgrades or free nights.

Sales teams, these loyalty drivers can be powerful tools in your pitches! Showcase what makes your property unforgettable to build trust and bookings.

Wanting to go a step deeper? Explore HSMAI and gain the tools to strengthen your guest retention strategies:
https://buff.ly/4fBMxZI

03/04/2025

🤝 Local Partnerships Matter 🤝

We've discussed previouslly how connecting with local partnerships can help build reputability and your hotel books more than 25% - with Seattle hotels especially strengthening ties with the local community.

🏨 The Kimpton Alexis Hotel is a great example of this done right. Partnering with nearby coffee roasters to offer exclusive blends in their guest rooms and café, Kimpton Alexis creates a beautifully unique Seattle flavor for visitors.

Creating partnerships benefit guests, boosts revenue, and set your hotel property apart. Sales professionals, think about how collaborations with local businesses can enhance your property’s offerings and guest experience.

Wanting to learn more on how to make these connections richer? Explore HSMAI and help strategize your collaborations:
https://buff.ly/4fBMxZI

02/25/2025

🛠️ Seattle Hotel Renovations 🛠️

Renovations are breathing new life into Seattle’s iconic hotels, blending historic charm with modern luxury.

🏨 Spotlight: The Fairmont Olympic’s recent $25M renovation added contemporary meeting spaces, upgraded guest rooms, and a stunning new lobby, making it a go-to for events and upscale travelers.

Does your hotel have space for renevations? If so, search more into Fairmonts Olympic effort to renevate to the times and see if this is a fit for you!

02/18/2025

"5 Ways to Upsell Like a Pro: Mastering Hotel Sales 📈

Upselling isn’t just about revenue—it’s about creating exceptional guest experiences.

Here’s how Seattle sales teams are mastering it:
1️⃣ Premium Room Upgrades - Suggesting scenic view rooms or suites is an easy win.

2️⃣ Exclusive Dining Experiences - Upsell special dining packages like The Edgewater’s waterfront dinners.

3️⃣ Late Check-Out Options - Many guests will happily pay extra for this easy convenience.

4️⃣ Event Add-Ons - Corporate groups often appreciate perks like upgraded AV setups or personalized catering.

5️⃣ Local Experiences - Offer curated packages like Pike Place tours or wine tastings to give guests a unique Seattle adventure.

📚 Have you offered any of these oppurtunities? Upselling is all about listening to your guests and tailoring your offers to their preferences. Sales teams, Refine your upselling skills with services like these and your sure to increase your monthly numbers.

Explore how to take these strategies further through HSMAI’s Certified Hospitality Sales Executive (CHSE) program.
https://buff.ly/3B33bm1

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02/11/2025

🌆 Rooftop Views, Year-Round 🌆

No matter what the groundhog may say this year, Seattle hotels are keeping guests cozy with year-round rooftop experiences, offering heated spaces and stunning skyline views.

Like Mbar’s rooftop lounge at The Thompson Hotel (a crowd favorite), which features warm fire pits, creative cocktails, and panoramic views of the city.

📚 Why offer these types of amenities in the cold months? Because rooftops aren’t just amenities—they’re opportunities. Sales teams, consider packaging rooftop experiences with event bookings or premium room upgrades to make them even more enticing.

Explore how HSMAI can help you enhance your sales strategies like these below:
https://buff.ly/3UZzEjS

02/04/2025

❤️ Romantic Getaways in Seattle ❤️

Couples are flocking to Seattle’s hotels for romantic escapes this Valentine’s Day! From spa treatments to candlelit dinners, the city’s hospitality scene is ready to impress.

Valentine’s Day stays are a growing trend, with hotels seeing a 20% boost in room bookings for February weekends. Even Premium packages with spa or dining add-ons are top sellers during the month. A great example of a hotel doing this is the Four Seasons! Offering a “Romance by the Bay” package, one that features unqiue features of champagne, chocolate-covered strawberries, and a couples’ massage is exactly what works to help boost listings.

Sales teams, this is your chance to upsell romantic experiences like these. Highlight exclusive perks like late check-out, in-room dining, and curated gift baskets to get your hotels to this mark.

Wanting to learn more about creative enticing packages? Create packages that captivate with HSMAI’s sales tools:
https://buff.ly/4fBMxZI

01/28/2025

🎉 How to use Winter Events in Seattle 🎉

Did you know? Partnering with event organizers can increase occupancy by 30% during event weekends. 🚤🎶

Through this partnerships, Seattle hotels can capitalize on local events - whether the Wintergrass Festival or Seattles Museums month.

Let's help the Seattle area be more interconnected!

01/21/2025

🛏️ The Top 5 Amenities Guests Crave 🛏️

What amenities make the biggest impression on guests? Seattle hotels are setting the standard with:
1️⃣ Comfortable Beds:
A great night’s sleep is the ultimate guest expectation. The Westin Seattle’s Heavenly Beds are a fan favorite for a reason!
2️⃣ Fast, Reliable Wi-Fi:
Business travelers need strong connections, and properties like the Grand Hyatt Seattle deliver.
3️⃣ Unique Local Snacks:
Guests love thoughtful touches, like the artisan chocolates provided at The Kimpton Palladian.
4️⃣ Pet-Friendly Accommodations:
Travelers with pets are thrilled by hotels that cater to their furry companions, like The Edgewater’s pet packages.
5️⃣ Rain Showers & Luxury Toiletries:
Upscale bathroom amenities, like those at the Four Seasons, make guests feel pampered and valued.

📚 Sales managers, amenities are your secret weapon for upselling and creating lasting impressions. Tailor your pitches to highlight what sets your property apart!

Looking for resources to refine those pitches? See if HSMAI’s Certified Hospitality Sales Leader (CHSL) program has you covered:
https://buff.ly/3B33bm1

01/07/2025

Boost Your Career in 2025 💼

Did you know? sales professionals report 15% higher job satisfaction after earning industry certifications!

But what certifications can benefit you the most?

A bit biased, but HSMAI’s Certified Hospitality Sales Executive program does just that trick. With a strong reputation across the hospitality industry, CHSE certification is the ticket to get you once step clser to your career development goals.

So check it out see why thousands of professionals choose to learn more: https://buff.ly/40RBJlS

12/24/2024

🎯 Capitalizing on Last-Minute Holiday Bookings

Happy Holidays Seattle hotel professionals! Looking for those last minute Strategies to attract and accomodate those last-minute guests?

One of the best strategies while optimizing revenue is by offering flexible check-in/check-out times for guests. Hotels that have taken this initive towards flexible arrivals and departers have seen an increase of15% in bookings, with last minute promotions boosting occupancy by another 25%! 💼❤️

As you may be last minute booking yourself, we hope you travel safe this holiday season. Cheers!

12/17/2024

📊 Seattle Group Sales Booming!

Group bookings are thriving, with corporate sales up 20% year-over-year in Seattle!
A hotel that is crushing it in this department is The Sheraton Grand, which has hosted over 50 major events this year, setting the standard for group sales success.

This is your moment to capitalize on group sales! To capitalize, build relationships with event planners to capture more of this growing segment.
We wish you the best this quarter, and to drive safe out on winter roads!

12/10/2024

❄️ Seattle’s Winter Boost

Despite the cooler months, Seattle hotels are seeing a rise in occupancy this winter, thanks to increased corporate travel and the popularity of seasonal city events like the Christmas Ship Festival and Winterfest.

For hotel Sales managers, Winter packages can help fill rooms during slower periods. Offer creative add-ons like exclusive local experiences like those mentioned above, or discounted group rates for those corporate clients traveling through.

If wanting to learn more on crafting great packages, Explore HSMAI’s tools that keep rooms full year-round:
https://buff.ly/3UZzEjS

12/03/2024

Seattle’s Hidden Gem 🌟

There are so many incredible hotel gems scattered throughout Seattle! Properties with unique designs and tech-forward upgrades that are becoming more and more irrestiable to today's savvy travelers.

That's why HSMAI Seattle would love to shout out Graduate Seattle - as a fantastic hotel with is art deco design and sweeping views, it's property worth exploring! Next time your near the University of Washington, take a look on how hidden gems like this are getting it done.

If you'd like to learn to highlight your uniques property’s edge, check out HSMAI’s sales related tools:
https://buff.ly/3UZzEjS

09/24/2024

Come and be a part of our next online webinar and connect with sales professionals!

Where to Join:
📅 Day: Wednesday, October 10th
⏰ Time: 11:45 AM - 12:45 PM PDT
📍 Location: https://buff.ly/3MZNoa9

Come and Learn from a wonderful speaker Sharon Andrade in part two of our lunch and learn series, where Sharon will guide the conversation on how to avoid asking questions and dive deeper into sales conversions!

The key to sales success lies in pulling the right information. Learn how to share this information and more at the location link above - excited to network and grow together!

09/16/2024

📉 Facing challenges in hotel sales?

Luckily, every challenge is an opportunity in disguise 💡🔧 Here’s how to navigate and conquer the most common obstacles in hotel sales:

1. Building Trust in a Competitive Landscape
In a crowded market, standing out can be tough. Focusing on building trust through transparency and exceptional service and with such, you can highlight your unique value propositions and ensure every interaction reinforces your commitment to client success.

2.Navigating Price Sensitivity
Clients often focus on price, making it hard to sell premium services. By shifting the conversation from price to value, you can demonstrate the long-term benefits and ROI of your services.

3.Understanding the Market Shift
The market is constantly changing, whether due to economic conditions, seasonal trends, or global events. How do you overcome a constantly shifting market? By staying informed and adaptable. Regularly checking in and understanding what drives your market allows you to anticipate changes and meet your clients' evolving needs.

What’s the biggest challenge you’ve faced in hotel sales, and how did you overcome it? Share your experience with those that may not have solved it!👇

09/11/2024

Thank you for all of those that Joined our Lunch and Learn! We had a great turn out with some great insights ✨

Here's to a great network of Seattle hotel professionals!!!

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Seattle, WA
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http://www.hsmaiseattle.com/

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The pets have spoken - time to join HSMAI

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