ASTA - American Society of Travel Advisors

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ASTA - American Society of Travel Advisors

ASTA - American Society of Travel Advisors The American Society of Travel Advisors (ASTA) is the leading global advocate for travel advisors For more information, visit ASTA.org.

Our members represent 80 percent of all travel sold in the United States through the travel agency distribution channel. Together with hundreds of internationally-based members, ASTA’s history of industry advocacy traces back to its founding in 1931 when it launched with the mission to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. Consumers can connect with an ASTA travel advisor at TravelSense.org .

14/02/2025

We are pleased to announce the launch of ASTA Corporate, a new initiative designed to better serve the unique needs of corporate travel agencies and travel management companies (TMCs) in our network.

This strategic expansion builds on the foundation of our longstanding Corporate Advisory Council (CAC), which remains a vital channel for feedback and collaboration with corporate travel-focused agencies. While the CAC will continue to play a key role in guiding ASTA activities and providing strategic input, ASTA Corporate takes things to the next level by offering dedicated staff, research activities, and exclusive events – a first in ASTA’s history.

With ASTA’s deep roots in the travel agency ecosystem, expanding our corporate focus is a natural evolution.

To lead this transformative endeavor, ASTA has named seasoned executive Mark Meader as inaugural Executive Vice President of ASTA Corporate. Mark brings a wealth of experience, including his role on ARC’s JAB-ARA advisory board and his leadership as a board and executive committee member of the World Travel Agents Association Alliance (WTAAA).

“Mark’s vision and expertise will ensure that ASTA Corporate delivers exceptional value to its members,” said Zane Kerby, ASTA President and CEO. “Over the coming months he will have the full resources of ASTA at his disposal and will be assembling a specialized team to drive forward the goals of ASTA Corporate.”

Learn more about ASTA Corporate ➡️ https://www.asta.org/asta-corporate

14/02/2025

✈️🩷 Love is knowing your travel advisor has your back! 🩷✈️

Connect with a trusted expert on VeriVacation.com

14/02/2025

PARTNER CONTENT | Share the love of travel and river cruising! Offer your clients more time to discover cuisine, places and cultures they love with AmaWaterways’ Complimentary Land Package offer. Add up to four nights pre- or post-cruise at no additional cost.

Visit AmaWaterways.com/FreeLand for details.

14/02/2025

✨2025 PROUD PARTNER SPOTLIGHT✨ A big thank you to Hilton, an Emerald level ASTA Proud Partner. We appreciate your continued partnership and support!

ASTA Proud Partners make it possible for us to promote and defend the travel advisor community. Proud Partners also make significant investments in supporting ASTA’s mission to ensure a healthy and robust travel agency distribution channel. These investments allow ASTA to provide valuable programs, resources and advocacy tools that directly benefit our travel advisor members and the travel industry at large.

For a complete list of ASTA Proud Partners and to learn more about our Proud Partner program, click here: https://www.asta.org/about-us/proud-partners

13/02/2025

Join us in Jamaica for this year's ASTA Caribbean Showcase at Sandals South Coast, August 23-27! 🏝

Enjoy FOUR DAYS—yes, we're adding a full extra day from previous years!—of learning from travel industry leaders, including opportunities to connect directly with Caribbean suppliers, operators and DMCs.

The Showcase also includes:

🌴 Time to enjoy the stunning beaches and magnificent natural beauty in one of the Caribbean's most popular destinations
🚤 Organized sightseeing tours
🍹 Receptions for networking with industry peers
🍽️ Dine-arounds to experience the many different cuisine options at this Sandals property

Don't wait to register. We expect the Showcase to sell out!

Register now: bit.ly/3AEwvyK

🐚 More About Sandals South Coast 🌊

Water is life. Water is love. And water is the inspiration for everything magnificent at Sandals South Coast. Set along a 2-mile stretch of the pristine south coast of Jamaica, this entire all-inclusive resort has been designed to embrace the coastline. Even its innovations are influenced by water, from Blue Mahoe Overwater Villas and Over-the-Water bar to an Overwater Wedding Chapel.

The newly reimagined beachfront swim-up suites are all about the healing powers of water. And nowhere else is this more evident than in the brand-new Rondoval Village, where you can swim up to an exotic Rondoval—the first of its kind, anywhere. So come discover the seductive pleasures of water in a secluded destination where every luxury has been created for pure bliss.

13/02/2025

In 2021, Rebecca Smiley didn’t even think travel agents were still a thing. Fast forward four years, and she’s now the proud owner of a thriving travel business!

Smiley stays ahead of the curve, leveraging the latest innovations in artificial intelligence to streamline her daily operations. But, she knows technology has its limits.

“AI can tell you what the best restaurant is according to internet data, but they can’t tell you what the fresh pasta tasted like in Venice,” Smiley says.

As a member of ASTA, Smiley is working towards earning her Verified Travel Advisor (VTA) certification. Once completed, she’ll be featured on VeriVacation.com, our new platform designed to give travelers peace of mind by connecting them with real experts, rather than relying on AI chatbots.

Enroll in our program to become a VTA today ➡️ https://bit.ly/3VuM2YM

Read the full CNBC article here ⤵️
https://www.cnbc.com/2025/02/06/28-year-old-quit-her-job-as-a-college-counselor-to-become-a-travel-agentshes-on-track-to-earn-100k-this-year.html?utm_campaign=trueanthem&utm_medium=social&utm_source=linkedin%7Cmain

13/02/2025

⏰DEADLINE TO SUBMIT SELF-NOMINATIONS IS FRIDAY, FEBRUARY 14, AT 5 PM ET! ASTA is now accepting self-nominations for the ASTA Board of Directors. 🗳

The following seats are open this election cycle:

• 3 At-Large (open to U.S. Travel Agency/"Core" members only)

• 2 Premium Agency (new; open to Premium Agency members)

• 1 Host Agency (new; open to Host Agency members only)

• 4 Regional Directors (Central and West regions; open to current or former chapter presidents) two of which will advance to the ASTA Board of Directors via a runoff election among the four Regional Directors

• 1 Independent Advisor (formerly "SBN"; open to independent advisor members only)

Qualified candidates must be member of ASTA for at least 2 years and self-nominate for the Director seat you are eligible for by sending an email of intent to [email protected].

Your email of intent should include your:

• Name

• Title & Company

• The Director seat for which you are running

View the elections timeline: bit.ly/4hmq18d

Learn more about the ASTA Board of Directors: bit.ly/3WSjeuN

12/02/2025

Big news for travel advisors! Sandals Resorts is taking things to the next level with 'Sandals 2.0'—an all-new vision, fresh marketing tools, and luxurious resort enhancements with their newest global campaign, “Made of Caribbean.” Plus, the elevated Sandals Elite Advisor (S.E.A.) program is here to reward you like never before!

Are you ready to boost your sales and bring your clients the best of the Caribbean?! 🌴

Learn more ➡️ https://bit.ly/41bmCDr

Sponsored by Sandals Resorts

12/02/2025

✨2025 PROUD PARTNER SPOTLIGHT✨ A big thank you to Viking, a Sapphire level ASTA Proud Partner. We appreciate your continued partnership and support!

ASTA Proud Partners make it possible for us to promote and defend the travel advisor community. Proud Partners also make significant investments in supporting ASTA’s mission to ensure a healthy and robust travel agency distribution channel. These investments allow ASTA to provide valuable programs, resources and advocacy tools that directly benefit our travel advisor members and the travel industry at large.

For a complete list of ASTA Proud Partners and to learn more about our Proud Partner program, click here: https://www.asta.org/about-us/proud-partners

11/02/2025

✨2025 PROUD PARTNER SPOTLIGHT✨ A big thank you to BWH Hotels, a Gold level ASTA Proud Partner. We appreciate your continued partnership and support!

ASTA Proud Partners make it possible for us to promote and defend the travel advisor community. Proud Partners also make significant investments in supporting ASTA’s mission to ensure a healthy and robust travel agency distribution channel. These investments allow ASTA to provide valuable programs, resources and advocacy tools that directly benefit our travel advisor members and the travel industry at large.

For a complete list of ASTA Proud Partners and to learn more about our Proud Partner program, click here: https://www.asta.org/about-us/proud-partners

10/02/2025

Join us for a member webinar on Thursday, March 6, at 2 p.m. ET, to learn more about Tickets for Clients. Grow your business with Tickets for Clients, which offers an easy-to-navigate website to access the best seats at exclusive pricing to events in the U.S. and Canada. Determine your own commission rate, giving your business an added revenue stream at NO cost with NO risk. If you choose not to add any fees, you can still use the site to access all available ticket inventory, 24/7/365. A 100% money back guarantee and enhanced ticket protection are available for further confidence. Top notch support and service, as well as online reporting, learn how Tickets for Clients is the complete customizable package.

Register now: bit.ly/4aW2Grv

10/02/2025

📣 ASTA is now accepting self-nominations for the ASTA Board of Directors. 🗳 The deadline is Friday, February 14, at 5 pm ET to submit your self-nomination.

The following seats are open this election cycle:

• 3 At-Large (open to U.S. Travel Agency/"Core" members only)
• 2 Premium Agency (new; open to Premium Agency members)
• 1 Host Agency (new; open to Host Agency members only)
• 4 Regional Directors (Central and West regions; open to current or former chapter presidents) two of which will advance to the ASTA Board of Directors via a runoff election among the four Regional Directors
• 1 Independent Advisor (formerly "SBN"; open to independent advisor members only)

Qualified candidates must be member of ASTA for at least 2 years and self-nominate for the Director seat you are eligible for by sending an email of intent to [email protected].

Your email of intent should include your:
• Name
• Title & Company
• The Director seat for which you are running

View the elections timeline: bit.ly/4hmq18d

Learn more about the ASTA Board of Directors: bit.ly/3WSjeuN

08/02/2025

✈️🏔 Delta Air Lines is the Official Airline Partner for the ASTA Travel Advisor Conference in Salt Lake City, May 20-22, 2025. Attendees can enjoy UP TO 10% OFF FLIGHTS to and from the conference using the special discount code. Register for the conference and book your flight today! bit.ly/tacdelta

08/02/2025

✨2025 PROUD PARTNER SPOTLIGHT✨ A big thank you to Silversea, an Emerald level ASTA Proud Partner. We appreciate your continued partnership and support!

ASTA Proud Partners make it possible for us to promote and defend the travel advisor community. Proud Partners also make significant investments in supporting ASTA’s mission to ensure a healthy and robust travel agency distribution channel. These investments allow ASTA to provide valuable programs, resources and advocacy tools that directly benefit our travel advisor members and the travel industry at large.

For a complete list of ASTA Proud Partners and to learn more about our Proud Partner program, click here: https://www.asta.org/about-us/proud-partners

07/02/2025

Travel scams and misinformation are on the rise. In an under-regulated industry where anyone can call themselves a travel advisor, VeriVacation.com offers a trusted solution with access to Verified Travel Advisors.

Work with a travel professional you can trust at VeriVacation.com

07/02/2025

⚠️ Don't Let AI Chatbots Ruin Your Vacation! Book with Confidence. ✈️

Planning a trip? Be careful! Untrustworthy AI chatbots and random online travel sites often give inaccurate, outdated, or even misleading travel recommendations—leading to canceled flights, wrong hotel bookings, and ruined vacations.

💡 The Solution? VeriVacation.com

VeriVacation.com, powered by the American Society of Travel Advisors, connects you with real, experienced, Verified Travel Advisors (VTAs) who offer expert, personalized guidance—something AI chatbots just can’t do.

🔍 Why Trust a Verified Travel Advisor Over an AI Chatbot?

✅ Accurate & Up-to-Date Information – No more relying on AI-generated misinformation

✅ Personalized Trip Planning – Custom itineraries based on your interests & budget

✅ Exclusive Travel Options – Access to insider perks & value you won’t find online

✅ Real Human Support – Get expert assistance before, during, and after your trip

✅ Avoid Scams & Booking Nightmares – Travel confidently with a trusted professional

🚫 AI Can’t Replace Human Expertise!

While AI chatbots might sound convincing, they lack real-world travel experience, don’t verify sources, and can’t offer human insights—putting your trip at risk. Why take the gamble with your hard-earned vacation? Book with confidence through VeriVacation!

🌍 Find the Right Travel Advisor for Your Next Trip!

From luxury vacations to family getaways, honeymoons, cruises, and adventure travel, a Verified Travel Advisor will create the perfect itinerary tailored just for you.

🔗 Get Started Today!

👉 Visit VeriVacation.com to connect with a real expert and ensure your next vacation is stress-free, smooth, and unforgettable.

💬 Have you ever received bad advice from an AI chatbot? Let us know in the comments!

07/02/2025

✈️ BIG NEWS! ✈️

We’ve officially launched our ad campaign for VeriVacation.com—the game-changer in travel planning! Say goodbye to travel scams and hello to Verified Travel Advisors (VTAs) who’ve got the credentials to back up their expertise.

To kick things off, we’re rolling out a nationwide ad campaign, including two brand-new commercials hitting digital platforms just in time for the Super Bowl! These ads shine a light on why verifying your travel advisor matters now more than ever.

In an era where anyone can claim to be a travel expert, VeriVacation.com is your trusted solution—connecting you with top-tier professionals who meet our highest standards in service, ethics, and expertise.

🌍 Ready to plan your dream trip with confidence? VeriVacation.com is here.

07/02/2025

How do we tell consumers about using a Verified Travel Advisor?

With a commercial, of course!

Our first commercial drops at 12pm EST TODAY!

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Travel scams and misinformation are on the rise. In an under-regulated industry where anyone can call themselves a travel advisor, VeriVacation.com offers a trusted solution with access to Verified Travel Advisors. Work with a travel professional you can trust at VeriVacation.com #VeriVacation #TravelAdvisor #TravelYouCanTrust

⚠️ Don't Let AI Chatbots Ruin Your Vacation! Book with Confidence. ✈️ Planning a trip? Be careful! Untrustworthy AI chatbots and random online travel sites often give inaccurate, outdated, or even misleading travel recommendations—leading to canceled flights, wrong hotel bookings, and ruined vacations. 💡 The Solution? VeriVacation.com VeriVacation.com, powered by the American Society of Travel Advisors, connects you with real, experienced, Verified Travel Advisors (VTAs) who offer expert, personalized guidance—something AI chatbots just can’t do. 🔍 Why Trust a Verified Travel Advisor Over an AI Chatbot? ✅ Accurate & Up-to-Date Information – No more relying on AI-generated misinformation ✅ Personalized Trip Planning – Custom itineraries based on your interests & budget ✅ Exclusive Travel Options – Access to insider perks & value you won’t find online ✅ Real Human Support – Get expert assistance before, during, and after your trip ✅ Avoid Scams & Booking Nightmares – Travel confidently with a trusted professional 🚫 AI Can’t Replace Human Expertise! While AI chatbots might sound convincing, they lack real-world travel experience, don’t verify sources, and can’t offer human insights—putting your trip at risk. Why take the gamble with your hard-earned vacation? Book with confidence through VeriVacation! 🌍 Find the Right Travel Advisor for Your Next Trip! From luxury vacations to family getaways, honeymoons, cruises, and adventure travel, a Verified Travel Advisor will create the perfect itinerary tailored just for you. 🔗 Get Started Today! 👉 Visit VeriVacation.com to connect with a real expert and ensure your next vacation is stress-free, smooth, and unforgettable. 💬 Have you ever received bad advice from an AI chatbot? Let us know in the comments! #adventuretravel #VeriVacation #VerifiedTravelAdvisor #ASTA #TravelAdvisor #TravelPlanning #BookWithConfidence #AvoidTravelScams #BadAIAdvice #A

VeriVacation Commercial - Behind The Scenes

How do we tell consumers about using a Verified Travel Advisor? With a commercial, of course! Our first commercial drops at 12pm EST TODAY! #verivacation

Tune in tomorrow. 12pm EST.

Travel is a universal desire—and more travelers are turning to travel advisors to help them plan their dream trips. Learn the latest in industry trends, skills and knowledge by attending ASTA’s Travel Advisor Conference, May 20-22, in Salt Lake City. Register today via the link in the comments.

We’ve been working on something big. Find out soon.

Earn your Verified Travel Advisor (VTA) certification today and become part of an elite group recognized for expertise and trust in the travel industry. But don’t just take our word for it. Industry veterans such as Chris Dane, president of Hickory Global Partners, want you to know about the benefits to boosting your business by becoming a VTA. Learn more and enroll via the link in the comments.

ASTA's annual Premium Business Summit brings together ASTA Premium Members—leaders from the travel industry's top corporate and leisure agencies and consortium—alongside experts on topics that matter most to supporting the future of the travel advisor profession. Mark your calendar now to attend the ASTA Premium Business Summit in Portland, Oregon, November 3-4, 2025. Registration will open this spring. ASTA Premium Members enjoy exclusive access to high-level education and networking opportunities within the travel industry. Learn more about the benefits of ASTA Premium Membership: https://www.asta.org/membership

✨ 2025 ASTA River Cruise Expo partner spotlight: Uniworld Boutique River Cruises 🛳 We are excited for Uniworld to join us at our upcoming River Cruise Expo in Vienna, Austria, March 12-16. Attendees will have the chance to tour Uniworld’s S.S. Maria Theresa, as well as more than a dozen other ships from the world’s leading river cruise lines. The deadline to register for the Expo is February 3. Be sure to secure your spot today by visiting the ASTA website or see the link in the comments. Space is very limited. Michelle Palma, Executive Vice President of Sales North America, with Uniworld Boutique River Cruise Collections, spoke with us during last year’s River Cruise Expo in Amsterdam about what makes Uniworld stand apart and why travel advisors should absolutely invest in growing their river cruise sales. #RCE25 #rivercruiseexpo #rivercruise #traveladvisor #travelindustry

✨ 2025 ASTA River Cruise Expo partner spotlight: TAUCK 🛳 We are excited for Tauck to join us at our upcoming River Cruise Expo in Vienna, Austria, March 12-16. Attendees will have the chance to tour Tauck’s MS Savor, as well as more than a dozen other ships from the world’s leading river cruise lines. The deadline to register for the Expo is February 3. Be sure to secure your spot today by visiting the ASTA website or see the link in the comments. Space is very limited. Steve Spivak, Vice President of Global Sales and Reservations with Tauck, spoke with us during last year’s River Cruise Expo in Amsterdam about what makes Riviera stand apart and why travel advisors should absolutely invest in growing their river cruise sales. #RCE25 #rivercruiseexpo #rivercruise #traveladvisor #travelindustry

✨ 2025 ASTA River Cruise Expo partner spotlight: Riviera Travel 🛳 We are excited for Riviera River Cruises to join us at our upcoming River Cruise Expo in Vienna, Austria, March 12-16. Attendees will have the chance to tour Riviera’s MS William Wordsworth, as well as more than a dozen other ships from the world’s leading river cruise lines. The deadline to register for the Expo is February 3. Be sure to secure your spot today by visiting the ASTA website or see the link in the comments. Space is very limited. Marilyn Conroy, Executive Vice President of Sales & Marketing, North America, with Riviera River Cruises, spoke with us during last year’s River Cruise Expo in Amsterdam about what makes Riviera stand apart and why travel advisors should absolutely invest in growing their river cruise sales. #RCE25 #rivercruiseexpo #rivercruise #traveladvisor #travelindustry

📣 We’ve got big names coming to this year’s ASTA Travel Advisor Conference, including best-selling author and adventurer Aron Ralston and Christine Duffy, President of Carnival Cruise Line. Make this the year you take your travel business to the next level! Join us in Salt Lake City, May 20-22, for three days of education, inspiration and making all the right connections with industry leaders and top travel suppliers. Don’t wait to register—secure your spot today! Learn more and register now: bit.ly/tac2025

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