NetProspex

01/08/2015

Exciting news! We’re joining the Dun & Bradstreet family. By uniting with the holder of the largest commercial database in the world, we’re able to offer B2B marketers optimal insight into companies and decision makers, helping them accomplish their marketing, sales and business aims.

Click here to learn more: http://www.netperspectives.com/2015/01/08/great-marketing-starts-with-even-greater-data/

Great Marketing Starts with (Even) Great(er) Data By Derek Slayton | January 8, 2015 0 Comment Earlier today we announced that NetProspex has been acquired by Dun & Bradstreet and I couldn’t be more excited to be sharing it with everyone here and digging into a bit more about what it means. I am exc…

11/14/2014

The first snow fell on the ground at the NetProspex offices this morning. Fortunately, the team was properly dressed because today is !

10/22/2014

10/02/2014

Where will you see NetProspex this month? See anything you'll be attending. Let us know! We would love to catch up with you :-)

Where In the World is NetProspex? By Michael Powers | October 1, 2014 0 Comment October 1st, in Boston this day means two things, the leaves are changing and winter is on its way. For me it means that Q4 has just started and I am in the middle of Trade show season. NetProspex has been racking up the…

09/24/2014

How to Get Your Database Ready for Marketing Automation — Part One By Lauren Brubaker | September 24, 2014 0 Comment So your team finally decided it was time to implement a marketing automation platform. Awesome! Oh, wait, they put you in charge of making it work? Yikes! Sure, you’ve taken on big pr…

09/22/2014

See how the NetProspex Marketing Team gets in shape! Both physically and mentally!

NetProspex Marketing Challenge 2014: Spartan Race – From Individuals to a Team By Ann Steward | September 22, 2014 0 Comment We’ve had a lot of team objectives at NetProspex this year. One early morning during our Marketing Scrum (yes, we have a marketing scrum), Sean suggested we do something to ta…

09/19/2014

Chiefmartec Weighs In On The Intersection of Data and Technology By Derek Slayton | September 19, 2014 0 Comment Next up… Scott Brinker. For those of you who don’t know Scott, well… get with the times! Scott is the man behind chiefmartec.com and the Co-Founder/CTO of Ion Interactive. Scott has becom…

09/05/2014

Are You Ready to Paint the Town Orange!? By NetProspex | September 5, 2014 0 Comment Flights are booked, out of offices are being scheduled, and everyone is getting their best and brightest orange clothing dry cleaned… because it’s time for Content Marketing World! NetProspex’s CMO Derek Slayton cal…

08/22/2014

Check out this great conversation NetProspex had with Ann Handley! We got the inside scoop on her new book coming out in just a few weeks!

“Everybody Writes”… Kickass Content like Ann Handley By NetProspex | August 22, 2014 0 Comment Our CMO Derek Slayton recently chatted with marketing guru Ann Handley to talk industry shop and get a preview of her new book “Everybody Writes.” You can find highlights from the conversation below, and c…

08/14/2014

Sales and Marketing Team Up to Own the Customer Experience By Sean Crowley| August 14, 2014 0 CommentWhen it comes to customer experience, you have to keep in mind that the customer experience doesn’t begin with the signing of the contract, it begins at that Zero Moment of Truth – when they first Go…

08/06/2014

How are you spending your summer?

Vacations: A Marketer’s Dream By Michael Powers| July 25, 2014 0 CommentAhhh, summer. My favorite time of the year. That much-anticipated stretch of lazy days hanging out at the beach, free of responsibility. While most of us wish that every day could be spent sipping mojitos (or my new favorite a M…

06/17/2014

Are you struggling with Record Completeness in your marketing database? Check out our Mini-Guide for Record Completeness here!

app.SnapApp.com/RecordCompleteness

05/30/2014

How are you handling your marketing automation platform? Tam Graves shows us how to make the most of it in her newest blog!

How to Get the Most of Your Marketing Automation Tool By Tamara Graves| May 29, 2014 0 CommentHooray! You’ve finally convinced the “powers that be” to ditch your old-school marketing software and invest in a marketing automation platform to help run effective demand generation and lead management pr…

05/05/2014

How customized are your marketing programs? Tam tells all!

We live in a world of customization. From clothing to gadgets to automobiles, you name it and chances are you can customize it. It’s a simple fact; buyers just don’t want to be mass marketed to and they no longer want to be bombarded with in-your-face-advertisements that are likely irrelevant. In fa…

05/02/2014

Is your database a pigsty? Check out this great infographic from DM News!

Infographic Some marketers data hygiene practices have gone a little sower.

04/15/2014

Join us at 1:00PM today for our live webinar with Sirius Decisions where we will dive into the 2014 Marketing Data Benchmark Report. Register Here http://www.marketingprofs.com/marketing/online-seminars/733

Join us for this free seminar as our speakers unveil the research behind The State of Marketing Data 2014. Youll discover best practices for marketing data management that will drive improved program results. Sponsored by NetProspex

03/31/2014

Are you going to end up in the Marketing Data Management Final Four in 2014?

NetProspex CMO, Derek Slayton discusses how you can become a Marketing Data Management Champ in an article published by MarketingProfs today!

03/26/2014

Have you started your spring cleaning yet? Are you even ready for it? Check out how Tamara Graves getting ready for spring! http://okt.to/ZhuA5Z

After barely surviving this year's brutal winter, the cold weather has finally subsided and spring is in the air. And you know what that means; barbeques in the backyard, jogs along the Charles River, and spring cleaning (sigh).