Brainsights

07/12/2024

Coming soon.

07/07/2024

Get ready for the Euro Semi-Finals! If you’re in Toronto, love soccer (football, c’mon!), and want to get paid to have your passion measured, hit us up!

We’re running live screenings of the two semi-finals this week - measuring 🧠 ❤️ ⚽️. And PAYING you for the privilege!

Spain V France, England V The Netherlands.

Who ya got?!

Sign up at the link in our profile!

06/01/2024

In honour of our research events this week, we asked AI to create some portraits depicting creative professionals shaping the future of AI. It went all Dali-esque on us!
Some spaces still remain in our New York sessions - sign up at the community link or DM for details

05/23/2024

New York, we love you, you’re beautiful.
It’s been an incredible few days building our community here, and we’re nowhere close to done!

We’re teaching folks how they can exchange their data for 💵 so they can do more of what they want to do.

If this resonates with you, come see what it’s all about.
Hit the bio link to learn more.
🧠

05/16/2024

That’s right.
May 20-24th, 2024 | New York City
Hit the link in bio to learn more!

05/16/2024

Attention New York! Experience a World-first!

This is the one where we pay you to help us understand what happens to your Brain on AI.

Neuro + AI = $$ in your pocket!

When: May 20-24th | Where: New York City
Location disclosed when your ticket is claimed.

Register your interest here:
https://www.surveymonkey.com/r/FreshBrain24

Brainers are what we at Brainsights endearingly call our community members. At our research events, hundreds of people get brain scanned and paid for their data and the time they spend with us.

05/15/2024

Your Brain on A.I.
New York City
May 20-24th, 2024
Registration now open!

05/14/2024

Now Accepting: New Brainers.

Watch videos, play with new tech. Get paid!

Sign up for a paid research event in your city today!

https://www.community.brainsights.com

Brainers are what we at Brainsights endearingly call our community members. At our research events, hundreds of people get brain scanned and paid for their data and the time they spend with us.

12/02/2023

The one where we pay you to watch the stuff you want to on YouTube 🧠💰

Happening in Toronto this week.
Join the community here:
https://www.community.brainsights.com/join

12/19/2022

Dismayed by the lack of Hanukkah songs, and empathizing with the Jewish kids who may feel alienated during the Christmas season, Adam Sandler along with a pair of SNL writers wrote The Chanukah Song, which Sandler first performed on Saturday Night Live on December 3rd, 1994.

Some time later, he played it for a huge crowd of screaming fans who sang along to much of the song with him.

We screened that for a group of 75 women in Toronto while we measured their brain activity, as part of a study we were doing back in 2018.

We dug into the archive to look at the data. This is what we found:

Sandler has a false start to the song at about 0:29 (starred) before playing another few chords, which cue the audience’s recognition (0:32), and is the strongest moment of total neural engagement (combining levels of Attention, Emotional Connection and Memory Encoding across the study’s participants, and compared to participant average baselines). 

Launching into the first line “Put on your yarmulke” delivers a big moment across all three metrics - in fact the second highest (after 0:32), reinforcing that recognition/familiarity.

Several big moments of memory store activation follow: “So much fun’ica” (0:43) , “and Arthur Fonzarelli” (1:47), and “what a fine-looking Jew” (1:59), which shows a cross-eyed photo of Adam Sandler (which delivers, perhaps unsurprisingly, very little emotional Connection!)

The largest single moment of memory store activation is the moment Sandler sings “You don’t need Deck the Halls or Jingle Bell Rock” (2:09), and Sandler’s mention of “OJ Simpson, not a Jew!” delivers very strong moments of Encoding, too.

A surprise finding was the tepid response to the mention of “smoke your marijuanica” (3:40), an iconic and somewhat controversial line when the song first came out. But perhaps those strong responses were instead reserved for “drink your gin and tonic-a” (3:35) (a favourite of the crowd, maybe?)

If you’re celebrating Hanukkah this holiday season, we’d like to borrow the final lyric from Mr Sandler’s famous song:

“If you really really wannakah, have a happy happy happy happy Hanukkah!” 🕎

12/12/2022

It's a World Cup Holiday Miracle!

We're hosting Semi Final Viewing Parties and giving away a pair of Raptors Tickets.

Wanna get paid to watch the WC and entered into our Raps tickets draw? All you need to do is express your interest here:

https://www.surveymonkey.com/r/D385T86

Take this survey powered by surveymonkey.com. Create your own surveys for free.

05/25/2022

Watch TV, Get Paid.
New event up now for 18-24 year olds.
Sign up here:
https://www.eventbrite.ca/e/the-zoomer-brain-ages-18-to-24-only-tickets-348416181177

Get paid $50 to watch TV for 60 minutes at Brainsights! | Ages 18 to 24 ONLY

05/09/2022

Hey , wanna get paid to watch hockey highlights?
See how Johnny G and Matty T light up your brain?
Or how the Battle of Alberta plays out in your mind?

No joke, this is really happening!

When: Thursday May 12th/Friday May 13th, 2022

Where: Downtown Calgary (exact location provided to people who sign up)

What: 1 hour of TV watching, mostly hockey highlights, while your brain activity is recorded using a 'fitbit for your brain'

What you get: $50 for your time

How you get in: Register at the survey link below ASAP, and we'll contact you.

https://bit.ly/3smcSnY

Take this survey powered by surveymonkey.com. Create your own surveys for free.

04/08/2022

Thanks to for coming by and sprucing up the King Street sign. Sorry to those offended by Use Your Bra these last few weeks. Our bad! ✌️ 🙏

04/05/2022

We've been told that we're like 'Uber, but for brains' (instead of cars).

We don't know about that, but we do pay people for watching TV and listening to Spotify!

And we're doing that in Toronto and Calgary in April, and we want you to be there!

If you're interested, simply register your interest by completing this brief survey.

https://bit.ly/3NNya7q

It's our first time in Calgary, so our event team is also looking for restaurant recos! If ya got, drop them in the comments!

We're Super Pumped about it! ;-)

Take this survey powered by surveymonkey.com. Create your own surveys for free.

02/27/2022

Five years ago, we rolled into London for the first time. created this killer graphic to help us get the word out!

12/24/2021

12/17/2021

Ok Brainers, Holiday gift ideas for slowing cognitive decline as we age:

Books. Books. Books.

According to this study from the University of Haifa, the more books we are exposed to (not necessarily even read, but exposed to) in childhood, the more likely we are to have less or slower cognitive decline in our later years.

So, give the gift of brain food this holiday season, and promote healthy brains for life!

https://m.jpost.com/health-and-wellness/mind-and-spirit/did-you-know-books-in-childhood-affect-the-way-the-brain-ages-687556/amp

This factor in your childhood determines how your brain will function as you age.

11/05/2021

Happy Diwali to everyone who's celebrating! We wish you and your families the very best!

We had the great pleasure of visiting amazing Mumbai a few years ago and scanning some brains leading up to Diwali.

It's a time of connecting with family and friends, but as with other holiday advertising, brands don't always succeed in their efforts to reflect the spirit of the season.

Visit the link to learn more.

https://bit.ly/3nVEL3q

10/31/2021

What's your favourite scary movie? ⁠
⁠
With Halloween approaching, we thought we'd look into your brains as you watched a scary movie...for...cats?!⁠
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That's right. ⁠
⁠
Last Halloween, Temptations, the pet food brand made a scary movie for cats. No kidding.⁠
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Well, we didn't manage to brain scan any of our furry friends, but we did manage to get some pet parents scanned. ⁠
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And based on what they responded to, we do wonder if there's some kind of brain synchronicity going on here. ⁠
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Hey, cats have that power you know.⁠
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Watch the movie and read our report on it at the link below.

https://www.brainsights.com/blog/your-brain-on-scaredy-cat-temptations⁠
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10/30/2021

If you wanted to demonstrate how ‘dead easy’ a product is to use, who would you cast in your commercial?⁠
⁠
A baby? Your grandmother?⁠
⁠
What about Frankenstein?⁠
⁠
This is who Wealthsimple decided would be the perfect choice in their 2021 (Canadian) Super Bowl ad, Frankenstein - Alive for their tax product. ⁠
⁠
⁠
And Frankenstein doesn’t disappoint. Read our analysis of this spooky spot at the link below.

10/30/2021

Toronto-native Drake is a generational talent, who shares the stage as effortlessly with world class comedians as he does with athletes and musicians. He celebrated his 35th birthday this week.⁠
⁠
His meteoric rise from Jimmy Brooks on Degrassi to 'The 6 God' is well known, but the secrets of his commercial and critical success, which have eclipsed almost all his contemporaries, lay in his ability to meaningfully connect with diverse populations across many facets of life - from design to music to sports to comedy. ⁠
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To learn more about how he does this, read our analysis of how people unconsciously respond to Drake at the link below.⁠
⁠

⁠ ⁠

https://www.brainsights.com/blog/your-brain-on-drake

10/30/2021

Happy Halloween y'all!

10/29/2021

What's your favourite scary movie?

With Halloween approaching, we thought we'd look into your brains as you watched a scary movie...for...cats?!

That's right.

Last Halloween, Temptations, the pet food brand made a scary movie for cats. No kidding.

Well, we didn't manage to brain scan any of our furry friends, but we did manage to get some pet parents scanned.

And based on what they responded to, we do wonder if there's some kind of brain synchronicity going on here.

Hey, cats have that power you know.

Watch the movie and read our report on it here

https://www.brainsights.com/blog/your-brain-on-scaredy-cat-temptations

10/28/2021

If you wanted to demonstrate how ‘dead easy’ a product is to use, who would you cast in your commercial?

A baby? Your grandmother?

What about Frankenstein?

This is who Wealthsimple decided would be the perfect choice in their 2021 (Canadian) Super Bowl ad, Frankenstein - Alive for their tax product.

And Frankenstein doesn’t disappoint. Read our analysis of this spooky spot here.

https://www.brainsights.com/blog/your-brain-on-frankenstein-wealthsimple

09/30/2021

Today, we remember, reflect and learn, show our support to Indigenous folks and recommit to a future that's inclusive, equitable, just and prosperous for all.

09/23/2021

We can't promise we'll screen this at our next event, but don't be surprised if we do! ;-)

https://www.youtube.com/watch?v=zDQuwkJIBaY

I think it's absolutely great by Seth and his team to do this.Well done.Clearly not my video, but I thought to share it as I hope it might help even a little...

08/11/2021

By now, you've surely heard of 'Long COVID', the longer-term impact on the brain of those who have suffered from COVID.

The medical community is starting to understand more about this condition. Here's what we know.

https://www.abc.net.au/news/health/2021-08-11/covid-19-how-does-it-affect-your-brain-what-we-know/100343488

Some people experience brain fog and memory problems long after COVID. Here's what the science says so far about how the disease can affect the brain.

06/22/2021

We have studies running in Toronto this week and next! If you haven't signed up to participate yet, complete the registration survey using the link below.

We'll pay you for your participation and you can hit up one of Toronto's freshly opened patios!

To keep our research studies safe for our staff and community members, we’ve implemented a number of changes to our processes. Here’s what you need to know.