We offer the latest know-how in market research, positioning, and articulation™ services; providing advertisers and marketers smart, customized solutions for understanding and connecting with consumers in today’s marketplace. Our services include:
1) Planner for Awhile (PFA)
Just-in-time strategic planning smarts; the perfect solution for new business pitches and/or for short-term projects. We do
the legwork by tapping into our PFA network to identify the best candidates. Our PFA’s have a range of experience and abilities; this includes business planning, creative planning, connection planning, digital planning, research ex*****on, and research analysis/synthesis. Assignment timeframes range from one hour to six months.
2) Quantitative Research & Measurement
Assess and move forward with data and analytics. In quantitative research, we define and separate distinct and workable elements to assess your situation and move forward. Our analytic capabilities provide unique and measurable insight designed to foster long-term consumer connectivity.
3) Qualitative Research
Gather deep insight by speaking directly with consumers in controlled or natural environments. We lead and manage all aspects of your qualitative market research needs; this includes field services, moderation, report writing, and debrief presentations.
4) Integration Management
From information to knowledge. Bring all consumer information together with data and information integration. This is the ideal deliverable for those looking at big picture integration given existing and developing brand platform articulations.
5) Design & Articulation™
Connect with consumers by launching your strategy in today’s marketplace. We assist and work with your agency or internal teams to identify the best touch points for consumer communications. Our deliverables reach the point of production giving you the tools to name, own, and create experiences for consumers.
