PRIME | Of first importance; main | A state or time of greatest strength, vigor, or success in a person’s life. Our firm is driven by a vision of client empowerment. Each client is unique, comprised of specific goals, needs and expectations. PRIME provides a comprehensive approach to its representation, offering customized strategy, consulting and management to effectively and efficiently deliver
tailored results. Our mission is to deliver superior value to each client through individualized attention, innovative strategy and abundant resources. We are a group of dynamic sports experts, enthusiasts and professionals and we represent some of the most influential athletes, individuals and brands in the world choice. ATHLETE MANAGEMENT
PRIME Management represents several of the most prominent athletes in the world. When an athlete chooses PRIME he or she will be provided with a team that delivers comprehensive career management. From day one a PRIME athlete is afforded complete advisory services including contract negotiation, branding, marketing, second career consulting, philanthropic development and lifestyle management. We work with our athletes and their families to guide them through the many challenges that are inherent with their profession. We are with them every step of the way, ensuring that they can focus on achieving remarkable success during and long after their athletic career. FOOTBALL
PRIME Football represents a number of the most talented players and individuals in the NFL. Our firm is uniquely positioned within the football representation industry with PRIME’s leadership possessing the trained perspective of a former NFL front office employee. Our team of professionals work closely with each football athlete to chart a course specifically designed to his distinctive successes, opportunities and goals. PRIME Football is fully vested in the success and wellbeing of its football athletes, placing specific emphasis on these key areas: Pre-Draft Training and Strategy, Contract Negotiation, Brand Development, Marketing, Professional Transition Periods, Media Training, Community Involvement and Second Career and Life Consulting. ACTION SPORTS & OLYMPICS
PRIME Action Sports and Olympics represents world-class Olympians, World Champions and several of the biggest names in multiple Action Sports disciplines. PRIME leadership has been on the forefront of the industry since its inception. With over 40 years of combined experience PRIME works with our Action Sports athletes providing them with all management, branding, marketing, licensing and creative development they need to capitalize on their elite status. MARKETING
ATHLETES
An athlete is in a unique position to develop his or her own personal brand. PRIME works with its athletes to develop public presence and profile allowing the athlete to maximize their perceived brand value. The PRIME team carefully crafts all aspects of the athlete’s brand to reflect the athlete’s core principles. We build upon this foundation by utilizing all brand expansion possibilities including public appearances, public relations, and traditional and social media outlets. Our full service approach allows us to create a cohesive plan and the athlete’s brand recognition and equity are successfully built, secured and expanded upon. Our marketing team leverages the athlete brand to secure valuable corporate sponsorships, partnerships, endorsements and business development opportunities. We dedicate ourselves to providing each athlete with the attention and resources necessary to secure and develop important brand and corporate relationships. The PRIME approach aligns each PRIME athlete with the right partners; fostering relationships that endure and creating lucrative opportunities for years to come. BRANDS & PROPERTIES
PRIME’s integrated approach to brand and property marketing empowers the client to customize our relationship to cater to their specific needs. Our extensive capabilities provide a platform for each client to select their desired marketing mix, ensuring maximized audience engagement and a superior return on their investment. From initial consultation to ex*****on, management and detailed reporting, PRIME is the definitive destination for all marketing needs. MARKETING STRATEGY AND CONSULTING
PRIME delivers superior consultation and strategy by implementing its comprehensive approach to each stage of the client relationship. Our detailed process includes a thorough business analysis as well as an examination of the client’s needs, goals and overall competitive landscape. We design each initiative based on these findings with a goal of delivering solutions and strategies dedicated to authenticity and increased consumer engagement. SPONSORSHIP SALES
PRIME’s global network of influential sports figures, brands, properties, events and media provides a limitless foundation for sponsorship opportunities. Our team develops each program’s opportunities and procures the sponsorships – negotiating, managing and executing each deal to maximize the relationship for all parties. PARTNERSHIPS
The most effective partnerships elevate the status of the interested parties, maximizing each interest through the creation of programs that resonate with consumers. Sports provide a unique venue to develop true partnerships through endorsements, activations and distinctive programs. PRIME develops its partnership programs with a focus on both short and long term results, increasing engagement and solidifying loyalty through proper positioning and ex*****on. COMMUNICATIONS
The PRIME team possesses a wealth of communications experience that includes developing and executing traditional media events and cutting edge digital strategies. This experience includes the most basic communications tactics to the development and production of original content. Whether a client is seeking a public relations strategy or the development of an experimental or social media program, PRIME will utilize its extensive expertise to deliver results and surpass expectations.
