Adair Graphic Communications

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Adair Graphic Communications

In 1931 Robert W. Adair established Adair Press in Detroit, Michigan. In addition, we have the capability to be on location within hours if the need arises.

Adair Graphic Communications offers its clients an array of graphic communication services ranging from the development of sales and marketing campaigns, content composition, graphic design, website development, internet promotions, and online procurement Adair began with the traditional moveable type systems and later expanded to web-fed offset printing. In 1957 Adair Printing opened an additiona

l facility in Dexter, and again in 1975 opened a facility in Standish. During the late 1980s Adair became one of Michigan’s premier offset catalog production companies. With the addition of digital printing technologies and pre-media services, the company has developed into Adair Graphic Communications. Still owned and operated by the Adair Family, we are excited about the future of the company and its expansion into new markets, acting as a full service communications provider. Currently we are servicing clients in the North American market (United States, Canada, and Mexico). Adair is a privately held type “C” Corporation incorporated in the State of Michigan and celebrating 80 years of experience and growth. As a company we are constantly reinvesting our resources into business development and our service offerings to ensure that we are providing the highest quality services to our clients. Adair promotes a corporate culture of “Client First.” We value the relationships we develop and take pride in assisting each client to meet or exceed their goals. Being a communications company, we place a large emphasis on internal and external communications. With today’s technology and communication tools we can respond to our client’s needs in a timely and effective manner. Over the years, Adair has received a multitude of industry awards as well as impressive reviews from its clients. Adair is ISO: 9001-2008 Registered and FSC Certified. We recycle paper and other waste products associated with our communications production. Adair also participates in the Washtenaw County Pollution Prevention Program and the Michigan Great printers Project for Environmental Stewardship. Adair is encouraged by the constant developments in technology and remains on the cutting edge of communications services. Our minds are firmly set on the future and fulfilling each one of our client’s needs.

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Products

Online Print Procurement (Print Portals)

In an effort to reduce inventory and streamline distribution, Adair offers its clients a Online Print and Distribution (Print Portals) solution. Utilizing Adair’s Standard Print Portal or developing a Client Custom Print Portal, companies with multiple locations and marketing materials can have their users log onto a website, choose a product, customize it, and have it printed and shipped on demand. Click here to find out if a Print Portal is the right solution for your company.

Graphic Design and Media Formatting Services

Adair offers graphic design services for various applications such as Company Branding (Logos/Brands), Print Media (Book Cover or Text, Brochures, Postcards, etc Design and Layout), and Digital Media (Websites, Email Newsletters, Surveys, Storefronts, etc.).

Content Composition, Review, and Editing Services

Adair offers its clients a full range of content development and editing services. Content composition services range from the development of Press Releases to Newsletters to Website content. Review and editing services can be used for digital media or print media such as books.

Data Programming Services

Understanding the need to data management as well as data conversion, Adair offers its clients a full range of Data Programming services. Data Programming Services include, Database Management, Data Conversions to Digital or Print Media, Website Programming, and many other applications.

Marketing Consulting Services

Developing and executing a Marketing Campaign can be one of the biggest struggles for many businesses. Adair offers its clients Marketing Plan Consultation and Development Services. These services include, Consultation, Development of Plan, and Implementation. Adair can offer a highly targeted and personalized integrated marketing campaign utilizing the Internet, Databases, and Variable Data Printing.

Integrated Marketing Campaigns

Adair offers integrated marketing campaigns utilizing direct mail, email, and personalized URLs with landing pages. Each component of a campaign can be measured real-time using Adair's online dashboard. Integrated Marketing Campaigns can increase response rates allowing clients to send personalized communications utilizing various mediums.

Print Production Services

Adair has extensive knowledge and skill in print production. Beginning as a printing company in the early 1930s, Adair has grown its experience in all facets of offset and digital print production and offers these services to its clients.

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