The Journey

The Journey We specialise in tourism planning and marketing.

We assist tourism destinations in making most of their potential by drawing on our experience, knowledge and creativity.

This month The Journey Tourism Consulting and Management celebrates our 20th Birthday. How time has flown by!. Through t...
26/10/2024

This month The Journey Tourism Consulting and Management celebrates our 20th Birthday. How time has flown by!. Through the grace of the Almighty we have conducted more than 170 contracted assignments in 42 countries over the past 20 years. 40 of these assignments were in South Africa and the rest internationally. We have worked multiple times in most Sub-Saharan countries and in various other major tourism growth destinations such as India, China, Saudi Arabia and others. Due to our sole focus on tourism destination management and marketing we have built up a highly professional, international network of associates and company partners.
A sincere thanks to every trusted colleague and company who we have worked with over the years. There are too many to list here, but we treasure and appreciate every minute that we have worked together.
We sincerely thank our clients including many national and local governments, UN World Tourism Organization (UNWTO), IDA - World Bank Group, CBI - Centre for the Promotion of Imports from developing countries, and many others.
As a tribute to tourism in developing tourism countries we are posting a few fond memories of one of our favourite destinations, Ethiopia, for which we developed the national tourism brand, "Land of Origins".

22/06/2024

We are delighted that the Heads of State and Tourism Ministers of the 5 countries that make up the Kavango Zambezi Transfrontier Conservation Area (KAZA), at the recent KAZA Summit approved and signed up to promote the Kavango Zambezi destination brand. The Ministers of Angola, Botswana, Namibia, Zambia and Zimbabwe all signed a pledge of behalf of their governments to promote Kavango Zambezi as a tourism destination. The brand was commissioned by the KAZA Secretariat and was developed by The Journey and the public and private stakeholders of the area, following a thoroughly consultative process. The brand will now be rolled out and promoted globally, with the support of a wide range of brand partners.

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