So here is the Feral’s why…
Buried within what you do is why you do it. Feral realised that you can’t find this by doing things the old way – the tame way. Tame is what everyone else does. You’re not like everyone else. You need to claw away the adequacy that’s settled over your business like dust – scratch beneath the surface. And that, my friend, is what we do. Mediocrity, as of right now, is f
or other people.
“People don't buy what you do; they buy why you do it.” - Simon Sinek
Growth hacking: create like a coder, measure like a marketer
Changing your world shouldn’t cost it. It’s the 21st century. There are smarter, more imaginative and less conventional resolutions to almost every problem – no matter how old - and we’ll find them, come hell or high water. We put your business growth above all else, and will do absolutely whatever it takes to help you create the future you deserve. To do so, we apply a completely different, Feral mindset. It’s a mindset that’s as unique as it is arcane. It will be your sounding board, your idea-generator, your lens, and your ex*****on. And, right there, is what makes us different. The trick is to find what’s really at the heart of your business. Who are you? What excites you? What do you stand for? What do you stand against? Where do you need to be, and what’s stopping you? It’s a team effort. Us. We. If someone is going to alter your business strategy, and the marketing strategy that drives it, you’d hope they’d take it as seriously as you do. And we take this very, very seriously.
“Unconventional approaches lead to unexpected rewards.”
We have been called many things: bizarre; unconventional; strange; offbeat. But you may know us by our true name, Exceptionally Effective. This applies equally to our way of work. Our process is built in phases and is designed to make sure that you are 100% satisfied and excited with the outcome of each phase before moving on to the next. A Business and Marketing Strategy is only effective if every single person in the business buys into it, eats, sleeps and lives it in everything they do. Our process:
1. Presearch: The world within your world: If you want to solve a Rubics Cube, you could spend weeks puzzling it out, or you could take it apart, look inside, and see how it really works, beneath the surface. This is our first job. We’ll do our research. We’ll ask smarter questions to find the real questions. This involves staff, stakeholders and anybody else who may have an opinion. Think of it like investigative journalism for your business’ soul.
2. Facilitated Business Hack: Brain Horse Power: We want to hear every relevant voice. Hear, argue, debate, question, and challenge every voice. Our 3 hour session will start getting all the synapses firing, and a combination of your knowledge and our perspective will guarantee that they’re firing fireworks. We’ll get to the heart faster than a cardiologist with a chainsaw. We co-create the business objectives, and
We run the session against our Feral Marketing Bestiary. Your product’s reason for being
Selling dreams over data
Experience, perceptual and marketplace audit
Organic sales - Turning customers into acolytes
Stand for something! Simplification
Innovate or die
3. Future acceleration: One giant step: We’re not consultants, and our success is directly reliant on yours. As such, we’ll define your end-state, work backwards and provide a specific plan on how to get from where we are, to where we decided we want to be. Every step – layed out, measurable and dated. Your new future – co-created – is over the next horizon.
4. Insistence on ex*****on: We’ll deliver on every promise we make – one of which is making sure that you deliver on yours. 87% of ideas never see the light of day, which means they’re not worth the scrap of paper they’re written on. We measure ourselves on your success, which means part of our job is to ensure it. We will make sure that the strategy is executed, through whatever platform is more relevant. Social and online marketing (including SEO), communication tools, networking or culture refinement – we’ll do whatever it takes, with some of the most talented, like-minded partners in the country. If you’re aching to move to the next phase of your business cycle, and think maybe, just maybe, you need someone with the right frame of reference, outside ideas and a dedication to each one of their clients’ success to help you get there, we’re right outside – scratching at the door.
