WTM Africa

10/02/2025

Ignite Africa at WTM Africa 2025!

From 9-11 April 2025, the Cape Town International Convention Centre (CTICC) in City of Cape Town will be the meeting point for travel professionals looking to grow, connect, and innovate.

Whether you’re seeking new business opportunities, fresh industry insights, or meaningful partnerships, WTM Africa is where it all happens.

Be part of the conversations shaping the future of African tourism. Register now and don’t miss out: https://bit.ly/3CYfjT1

07/02/2025

WTM Africa Responsible Tourism Awards: Managing Waste – Reduce, Reuse, Recycle, Upcycle

Waste is an unavoidable part of tourism, but how we manage it makes all the difference. This category recognises businesses that are turning waste into opportunity—reducing environmental impact, upcycling materials, and creating value for communities.

We’re looking for:
✅ Initiatives that turn waste into craft products for sale
✅ Businesses removing plastic and using sustainable alternatives
✅ Upcycling waste into furniture, walkways, or practical solutions
✅ Projects preventing waste from polluting waterways and oceans

Entries close 19 March 2025
Submit your entry here: https://bit.ly/3CY2MPx

Let’s showcase how tourism can lead the way in waste management and sustainability!

04/02/2025

We’re excited to welcome our first WTM Africa 2025 Association Partners, who play a key role in shaping the future of travel and tourism.

Their dedication to advancing the travel and tourism industry aligns perfectly with our mission to Ignite Africa through collaboration, innovation, and meaningful connections.

Is your association looking for a platform to engage with key industry players, gain global exposure, and drive impactful discussions? Join us as an Association Partner at WTM Africa 2025 - contact Sharon: [email protected]

View all our partners here: https://bit.ly/3L5QdGK


SAACI Official SATSA Fedhasa Global Business Travel Association - GBTA Africa's Eden ATTA - African Travel & Tourism Association

03/02/2025

Unlock the Potential of the Chinese Travel Market at WTM Africa 2025!

Join the China Ready® Workshop on the Global Stage on Friday 11 April from 09:30 - 15:30

Industry experts will equip travel professionals with the tools to attract and cater to Chinese travelers - one of the world’s largest outbound tourism markets.

Don’t miss this exclusive opportunity to gain key insights and grow your business in this expanding sector.

Register now on: https://bit.ly/4hK3G4p
* Registration fee applies

31/01/2025

WTM Africa Responsible Tourism Awards: Peace & Understanding

Travel has the power to break down barriers, challenge perspectives, and foster respect between cultures.

This category recognizes tourism initiatives that create meaningful connections, promote cultural understanding, and contribute to peaceful coexistence.

We’re looking for:
✅ Experiences that help travelers engage with local communities in a meaningful way
✅ Initiatives using tourism to reduce conflict and support marginalized groups
✅ Projects that educate visitors on history, social issues, and the importance of peace

Entries close 19 March 2025.

Submit your entry here: https://bit.ly/3CY2MPx

29/01/2025

Where Travel Meets Opportunity – Register for WTM Africa 2025!

From 9-11 April 2025, WTM Africa brings together the people, ideas, and innovations shaping the future of travel and tourism.

Whether you're looking to expand your network, gain industry insights, or connect with global buyers and suppliers, this is where it all happens.

Join us at the Cape Town International Convention Centre (CTICC) in the City of Cape Town for expert-led sessions, cutting-edge solutions, and endless business opportunities.

Secure your spot now on https://bit.ly/3CYfjT1

28/01/2025

Keynote Spotlight: Nazareen Ebrahim at WTM Africa 2025

Join Nazareen Ebrahim, AI Ethicist, for her keynote session, "The Traveller. The eSim. And AI," as she examines how AI and eSim technology are reshaping the travel experience.

Find out how agentic AI is creating seamless, personalized journeys, empowering travelers, and redefining connectivity, while addressing the ethical considerations of these advancements.

Register to attend on: https://bit.ly/3CYfjT1

27/01/2025

Time is running out to submit your best work to the ATW Media Awards. Winners will be announced on 9 April at WTM Africa 2025.

Internationally renowned editors will recognize excellence in African tourism storytelling in the following categories:

Sustainability Feature Award
Visual Tourism Award
Destination Feature Award
Tourism News Award
Young Talent Award

Don’t miss your chance to showcase your creativity and make your mark in the travel media industry.

Deadline for submissions and nominations is 30 January 2025.

Submit or nominate now on: https://bit.ly/3YVzqg1

24/01/2025

WTM Africa Responsible Tourism Awards: Increasing Local Sourcing – Creating Shared Value

Tourism has the power to drive economic growth, but too often, the financial benefits don't stay within local communities. This category celebrates businesses actively promoting local sourcing and creating opportunities for local people to thrive.

We’re looking for:
✅ Businesses supporting local entrepreneurs, SMMEs, and sole traders
✅ Initiatives encouraging visitors to purchase locally sourced crafts and services
✅ Policies that reduce economic leakage and strengthen local economies

Let’s showcase how tourism can create shared value and improve livelihoods.

Enter now: https://bit.ly/3CY2MPx Entries close 19 March 2025

23/01/2025

All-inclusive holidays have long been a topic of debate, but in Africa, they play a growing role in tourism by offering convenience and peace of mind to travelers.

Our latest blog looks at how these packages can balance benefits like economic inclusion, reduced overtourism, and eco-friendly practices with the challenges of ensuring local communities share in the rewards.

Learn how Africa’s tourism industry is rethinking the all-inclusive model to create sustainable and inclusive travel experiences that benefit both visitors and local populations.

Read more here: https://bit.ly/4h0yhdQ

17/01/2025

WTM Africa Responsible Tourism Awards: Adapting to Climate Change

The impacts of climate change are undeniable, with storms, floods, droughts, and wildfires posing increasing risks to tourism businesses and destinations. This year, the Adapting to Climate Change category recognizes those who are not only reducing emissions but also creating innovative strategies to protect against climate threats.

We’re looking for:
✅ Proven examples of emissions reduction in travel and tourism
✅ Innovative business models that counter the sector’s carbon footprint
✅ Future-proofing strategies to safeguard destinations and operations
✅ Projects engaging tourists and communities in climate awareness

Entries close 19 March 2025! Submit here: https://bit.ly/3CY2MPx

15/01/2025

Announcing Ruth Rathblott as Keynote Speaker at our EQUAL Africa Conference!

Have you ever felt the need to hide part of yourself to fit in? In her transformative session, Ruth Rathblott will uncover how hiding affects travelers, employees, and leaders in the travel industry—and how embracing authenticity can unlock connection, foster inclusion, and build belonging.

Ruth, an award-winning speaker, bestselling author, and former CEO, will share her personal journey of unhiding and guide attendees through practical steps to create truly inclusive environments that celebrate individuality and drive innovation.

Don't miss this inspiring session at WTM Africa 2025, taking place from 9 - 11 April at the Cape Town International Convention Centre (CTICC) in the City of Cape Town. To attend register now on: https://bit.ly/3CYfjT1

* Interview opportunities available on request

10/01/2025

Responsible Tourism Awards: Can All-Inclusive Be Responsible?

All-inclusive holidays often face criticism for limiting economic opportunities for local businesses and being perceived as a lesser form of tourism. But is that always the case?

From African safaris to luxury yacht charters and even accessible holidays for families with disabled members, all-inclusive travel can take many forms. This category explores whether all-inclusives can reduce negative impacts, enhance positives, and redefine responsible tourism.

Applications are open! Submit your entry today: https://bit.ly/3CY2MPx

08/01/2025

We are happy to announce 4Mal Media Management as official media partners for WTM Africa 2025.

They offer 360-degree media solutions with over 18 years of industry expertise. As market leaders in MICE and business tourism, their brands simplify purchasing decisions through expert content, industry news, trends, and special reports, empowering clients to excel in a dynamic sector.

Find out more on: https://bit.ly/425aBAz and meet them from 9 - 11 April at the CTICC in Cape Town.


The Planner

07/01/2025

Emirates made a lasting impact at WTM Africa 2024, showcasing their premium offerings and connecting with industry leaders.

Now it’s your turn to shine on Africa’s premier travel trade stage.

Join us from 9-11 April at the Cape Town International Convention Centre (CTICC) in the City of Cape Town. Sign up as an exhibitor today: https://bit.ly/3AazwEH

02/01/2025

Happy New Year! 🎉

As the new year begins, we look forward to a season of new connections, bold ideas, and transformative opportunities in African travel.

Join us on this exciting journey of discovery, collaboration, and growth. Here’s to a prosperous and successful year ahead!

#2025

26/12/2024