26/12/2024
Individual or Family owned, small businesses are often held to a different standard compared to larger enterprises. Why is that? Why do people often feel quite comfortable to negotiate with small businesses who already face challenges to stay afloat? And...why don't they try their luck with larger enterprises?
Small businesses are often celebrated as the backbone of local economies. They provide unique, personalized products and services, and their owners are deeply embedded in their communities. Yet, paradoxically, these very traits often lead to an unexpected challenge: customers feel more entitled to m...