SpiroDavis - Strategic Brand Communication & Design

08/02/2022

The updated logo, (last changed in 2014), is a far better logo going forward.

Simplicity is, more often than not, the best policy in brand communication design terms.

People stating "they don't see the difference" aren't looking holistically at the design process, technical requirements and much else.

04/02/2021

As an outcry and a call for attention of the importance of books, and of hope for the future, Livraria Lello in Portugal - often called the most beautiful bookstore in the world - has temporarily replaced the iconic red staircase with the PANTONE color(s) of the year for 2021 on its 115th anniversary.

The bookstore was shut for eight days in order to carry out the work ...

18/01/2021

New Warner Bros. Logo Redesign by Pentagram

pentagram has unveiled a new refined and modernized warner bros. logo, featuring a cleaner and sleeker version of the company’s iconic shield which has been part of their visual identity since its founding in 1923. the project includes both the brand identity and brand strategy and draws from the ...

01/10/2020

Pantone's latest colour: Menstruation Red

A promotion to normalise something that's, well, normal ...

??

The color registry, with the Swedish brand Intimina, takes aim at an old taboo and barrier to women’s equality.

02/08/2020

Very effective, stark and stylistically minimal ad campaign, created by WWF Singapore 🐍🦅🦈

27/06/2020

Vale Milton Glaser, one of the greats of visual communication and design.

Yes, I❤NY, but so much more ...

He was also a founder of New York magazine, created a memorable Bob Dylan poster and produced designs for everything from supermarkets to restaurants to “Mad Men.”

29/01/2020

a petition on change.org has garnered the support of nearly 3 million people to make the silhouette of kobe bryant the new NBA logo.

25/01/2020

Spot the difference ...

George Takei, star of the original 1960s Star Trek TV series, is jokingly demanding royalties.

12/01/2020

Pantone Colour of the Year 2020 🎨

Announcing the Pantone Color of the Year 2020 - PANTONE 19-4052 Classic Blue

04/01/2020

Insight Into Insights 🧐 from

Every year our New Blood Awards Judges recognise entries rooted in insight. This is your refresher course on what insight is, why it matters and how to use it.

28/10/2019

We've been having this very conversation with multiple law firms over the last few years. Looks like that conversation, thinking and application to brand is perhaps finally becoming more mainstream within legal firms.

Rebranding Simmons & Simmons

The murmurations of starlings inspired the identity for law firm Simmons & Simmons, which moves away from the navy blues and “boring” typefaces of legal sector branding

bit.ly/344LJrh

24/10/2019

Summer Olympic logos of the last 25 years 🤽‍♀️🏋️‍♂️🏊‍♀️

24/10/2019

Really don't care what they say, it's tres magnifique ... bonza even!!

🥇

22/10/2019

BTW, today is

The northern hairy-nosed wombat is critically endangered and its total population consists only of 163 animals 😱🙀🤯

The other two species, the southern hairy-nosed wombat and the common wombat are not endangered 😌

Image:

16/10/2019

D&AD New Blood Awards 2020

Kick start your career in advertising and design with New Blood Awards. Real briefs, set by real clients, judged by the industry's top creatives.

For students, graduates, and aspiring creatives.

bit.ly/33zV6Pu (all info, breifs & entry deets)

03/08/2019

The current challenge facing the global fashion industry is a reminder of the importance of implementing an authentic Culture & Diversity strategy in not only your brand communication initiatives but organisation overall.

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Fashion gaffes are a reflection of the industry's diversity problem

"You can't just have change in terms of representation, like a rainbow coalition on the runway," she said. "You really have to have diversity in terms of who's in power: Who owns the company, who designs for the company, who does the advertising? You need diversity all the way through the entire power structure, not just the face of the brand."

cnn.it/2MF6ggz



Image Credit

01/08/2019

Interesting Q&A touching on understanding the role of the Content Moderator, the psychological impacts of the task, cultural implications of outsourcing the role & the importance placed by large (US) social media platforms.

bit.ly/2LjXRzw

18/06/2019

First day wrap up of the Cannes Lions 2019. Going by this things are looking a bit same old same old 😬

is.gd/nnmE0L