Africa Showcase

Africa Showcase exhibition and event management with a passion for tourism
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Africa Showcase is organised by On Show Solutions, a team of global organisers that hosts exceptional roadshows and exhibitions on five continents – Africa, Asia, Australia, Europe and North America.

The Eternal City hosted our finale for the 2025 edition of   Southern Europe! Our event in Rome was filled with insight ...
07/02/2025

The Eternal City hosted our finale for the 2025 edition of Southern Europe! Our event in Rome was filled with insight and meaningful exchange, as we brought Africa’s tourism offerings to the region’s passionate travel professionals.

A special thank you to everyone who joined us, asked the right questions, and shared in the excitement of creating life-changing African travel experiences.

Grazie mille Roma, for ending this journey on such a high note!

Buongiorno Milano! Africa Showcase returned to Milan this week, with a dynamic event for the tour operators and travel d...
06/02/2025

Buongiorno Milano!
Africa Showcase returned to Milan this week, with a dynamic event for the tour operators and travel designers who sell Africa in northern Italy.

On Show Solutions

Merci, Paris! What an incredible evening in the City of Light - a celebration of connections, collaboration, and the mag...
05/02/2025

Merci, Paris!
What an incredible evening in the City of Light - a celebration of connections, collaboration, and the magic of African travel.

A huge thank you to the enthusiastic tour operators and agents who joined us. We loved sharing Africa’s diversity with such a passionate audience.

Back on the road... next stop Milan.

Thank you to all of the amazing operators and agents who joined our   event in Madrid for this year’s Southern Europe ro...
04/02/2025

Thank you to all of the amazing operators and agents who joined our event in Madrid for this year’s Southern Europe roadshow.
What a fantastic start to 2025!

“Africa has a very strong appeal in these markets. What they’re looking for is the variety and diversity that the continent has to offer - close contact with nature is also a high priority. There are many segments of Southern European travellers that will select Africa as a destination - and a big advantage is you will have lots of repeat clients coming back again, often to visit other countries after a successful first-time trip.” Lidia Martinuzzi, Africa Showcase’s market expert for Spain and Italy.

Next stop: Paris...

Last night’s Welcome Event in Madrid set the stage for an incredible week ahead! It was amazing to see our exhibitors, p...
03/02/2025

Last night’s Welcome Event in Madrid set the stage for an incredible week ahead! It was amazing to see our exhibitors, partners, and team come together for an evening of great conversations, plenty of laughs, traditional tapas and a flamenco show.

As we hit the road through Madrid, Paris, Milan, and Rome, we’re feeling energised and ready to connect with Southern Europe’s top travel professionals to share the magic of Africa.

Southern Europe, here we come!From Madrid to Paris, Milan to Rome , our first   Roadshow for 2025 is happening next week...
31/01/2025

Southern Europe, here we come!

From Madrid to Paris, Milan to Rome , our first Roadshow for 2025 is happening next week.

Why Southern Europe?
Travellers from Southern Europe adore authentic cultural experiences, off-the-beaten-path adventures, and sustainable travel. With a strong appetite for luxury safaris, tailor-made journeys, and family-friendly escapes, this market represents a significant opportunity for African tourism products.

A big shout out to our market experts - Lidia Martinuzzi and Elke Menz - for recruiting top quality buyers for our events. It’s going to be a busy week!

On Show Solutions

It's our favourite time... roadshow time! Meet our superstar exhibitors for   Southern Europe, happening next week in Ma...
30/01/2025

It's our favourite time... roadshow time!

Meet our superstar exhibitors for Southern Europe, happening next week in Madrid, Paris, Milan & Rome.

We’re excited to connect the Southern European travel trade with a great representation of Africa’s premier tourism products - from world-class safari lodges to bespoke travel experiences.

See you on the road!

On Show Solutions

There’s a reason Sun International's Palace Of The Lost City is on so many travellers’ bucket lists. Tucked into the dra...
29/01/2025

There’s a reason Sun International's Palace Of The Lost City is on so many travellers’ bucket lists. Tucked into the dramatic Pilanesberg mountains, its design was inspired by the legend of a lost African kingdom, with every corner telling a story.

Think intricate mosaics and hand-carved wildlife sculptures – whether your clients are sitting down for high tea in a space fit for royalty or staring out from their room at views that just won't quit, The Palace offers that rare luxury – the kind that’s personal, thoughtful, and unforgettable.

Discover more by connecting with Sun International at Africa Showcase Southern Europe, 2 – 7 February 2025.

On Show Solutions

Good news! Rainbow Tourism Group is joining us at Africa Showcase Southern Europe (2–7 Feb) AND Central Eastern Europe (...
22/01/2025

Good news! Rainbow Tourism Group is joining us at Africa Showcase Southern Europe (2–7 Feb) AND Central Eastern Europe (24–28 Feb)!

Did you know that the group’s A’Zambezi River Lodge is the only hotel right on the banks of the mighty Zambezi River – mere minutes from Victoria Falls? Don’t miss your chance to connect with their team and discover the best of Zimbabwe!

Africa is exceptionally large and the travel possibilities are endless – but a team like Safari Essence makes everything...
20/01/2025

Africa is exceptionally large and the travel possibilities are endless – but a team like Safari Essence makes everything simple! As multi-destination experts in bespoke journeys, they craft life-changing trips across Southern Africa, from Botswana to Mozambique, and Zambia to Namibia.

Whether it’s enchanting wildlife safaris or lavish beach escapes, they deliver exactly what travellers are looking for. Come meet their team at Africa Showcase Southern Europe and discover how they can optimise your itineraries! Join us from 2–7 Feb.

Tanzania is a fabulous introduction to Africa and all things safari. Discover the best of this destination with Wellwort...
17/01/2025

Tanzania is a fabulous introduction to Africa and all things safari. Discover the best of this destination with Wellworth Collection at Africa Showcase Southern Europe, 2–7 Feb!

Think elegant, game-rich lodges and camps in the Serengeti and idyllic resorts on Zanzibar’s powdery white-sand beaches. Wellworth offers a sophisticated blend of adventure and timeless charm. A top choice for those discerning travellers!

On Show Solutions

Botswana is one of the greatest safari destinations in Africa. This year at Africa Showcase Southern Europe, we’re looki...
15/01/2025

Botswana is one of the greatest safari destinations in Africa. This year at Africa Showcase Southern Europe, we’re looking forward to having Kwando Safaris and Chobe Safari Lodge showcasing the adventures that await in this southern African gem.

Kwando Safaris is a collection of intimate camps specialising in vintage African safaris. Chobe Safari Lodge is home to Africa’s best boat safari and known as one of Kasane’s leading sunset spots. The best of Botswana awaits at Africa Showcase Southern Europe from 2–7 Feb!

Victoria Falls is the most visited attraction in Zimbabwe and Palm Hospitality properties tick all the right boxes for n...
13/01/2025

Victoria Falls is the most visited attraction in Zimbabwe and Palm Hospitality properties tick all the right boxes for new (and return) travellers in 2025.

From their iconic Ilala Lodge Hotel at the centre of Vic Falls town, to the tranquil 5-star The Palm River Hotel (8 minutes from the Falls), Palm Hospitality delivers stays at the heart of all the action.

Ready to offer your clients the best of Vic Falls? Discover Palm Hospitality at Africa Showcase Southern Europe, running 2–7 Feb!

On Show Solutions

Boost your 2025 safari offering with Loirien Mara. Tucked away in the Maasai Mara, this boutique escape offers a front r...
10/01/2025

Boost your 2025 safari offering with Loirien Mara. Tucked away in the Maasai Mara, this boutique escape offers a front row seat to the Great Migration, without skimping on luxury. Think intimate villas, exquisite cuisine, and ultra-personalised service.

Loirien Mara promises a one-of-a kind (and conservation-focused) experience for your well-heeled travel clients. A big Africa Showcase welcome to the Loirien Mara team joining us in Southern Europe (2–7 Feb).

On Show Solutions

Sopa Lodges’ hand-picked properties in Kenya and Tanzania’s most iconic parks make them an unmatched choice for safari-g...
09/01/2025

Sopa Lodges’ hand-picked properties in Kenya and Tanzania’s most iconic parks make them an unmatched choice for safari-goers.

At these lodges, along with swoon-worthy views of Mount Kilimanjaro or the gentle tranquility of Lake Naivasha, your clients will enjoy world-class comfort, exceptional service, and memorable game viewing experiences.

Join us at Africa Showcase Southern Europe (2 – 7 Feb) to find out more from the Sopa Lodges team.

On Show Solutions

08/01/2025

“The market has been amazing. People here want to come to Tanzania, which is great for a company like us. The show has been amazing. The buyers have been excellent, the organisation has been excellent. Overall, an amazing show, and we’re happy to be here. We look forward to returning next time.” Sameer Ismail – Director of the Wellworth Collection.

Catch up with Sameer and the rest of the Wellworth Collection team again this year from 2 – 7 February!

Looking to offer your clients East Africa’s most life-changing adventures? Exclusive Uganda Safaris specialises in perso...
07/01/2025

Looking to offer your clients East Africa’s most life-changing adventures? Exclusive Uganda Safaris specialises in personalised tours featuring gorilla trekking, Big Five safaris, chimpanzee tracking, and picture-perfect boat safaris.

Top highlights for travel buyers:

- Gorilla trekking in Bwindi Impenetrable Forest – a once-in-a-lifetime wildlife encounter.
- Tailor-Made Safaris – Custom itineraries designed to suit client preferences and budgets.
- 10 National Parks – Including Queen Elizabeth and Murchison Falls for exceptional Big Five and birding opportunities.

From lush rainforests to layered cultures, Uganda offers special adventures tailored to every traveller’s preferences.

Meet Exclusive Uganda Safaris at Africa Showcase Southern Europe from 2 – 7 February 2025!

On Show Solutions

Our Southern Europe roadshow kicks off on 2 February and Atmosphere Marketing, who represent an exclusive collection of ...
06/01/2025

Our Southern Europe roadshow kicks off on 2 February and Atmosphere Marketing, who represent an exclusive collection of handpicked lodges in Namibia and South Africa, are along for the ride!

Join Africa Showcase in Madrid (3 Feb), Paris (4 Feb), Milan (5 Feb) and Rome (6 Feb) and learn more about:

· African Monarch Lodges – luxury retreats in Namibia's wildlife-rich Zambezi Region
· Chiwani Safari Camps – intimate desert camps and sanctuaries in Damaraland, home to Namibia’s desert elephant!
· Onguma Safari Camps – with lodges and camps on the border of Namibia’s legendary Etosha Pan
· Jaci's Lodges – an authentic safari getaway in South Africa's magnificent Madikwe Game Reserve

Connect with the team and discover new stays and experiences for your high-end clients!

On Show Solutions

Address

Johannesburg
2195

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+27114314126

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