Actuate

Actuate is an award-winning internal marketing, change management and internal communications agency. It's how we cut through the clutter.

Actuate is an award-winning internal marketing and communications agency with 24 years experience working alongside some of South Africa's biggest blue-chip companies and companies abroad. We don't believe in one-size fits all and never adopt a formulaic approach. We believe in delivering original, memorable and meaningful communication. It's how we mobilise employees to think, feel and act in new

ways. It's how we close the credibility gap between what you promise your customers and what they actually experience.

28/10/2024

After an incredible journey in Saudi Arabia, the Actuate team is back, filled with inspiration and a sense of achievement. We’re proud to have partnered with our client to implement transformational change strategies that are set to shape the future of their organisation.

Our time in Saudi Arabia reaffirmed the power of global change expertise and partnership with clients, where understanding local nuances and aligning them with global best practices make all the difference.

Saudi Arabia surprised me in so many ways. From swimming in the Gulf of Arabia, to eating a traditional meal, on the floor, with my fingers and workshopping with people from the executive to the frontliners was intriguing. The warm welcome and willingness to change was palpable and our concerns around language challenges melted away during our research conversations. The country is transforming at a rapid pace and Vision 2030 is something to watch.

We’d like to thank our client for their trust and collaboration -it is an honour to work together. The future looks bright, and we’re excited to see the positive impact unfold.

22/10/2024

Greetings from Saudi Arabia!

The Actuate team is on the ground, bringing our global change expertise to life in this incredible region. It’s been an exciting journey so far as we collaborate with our new client on transformational strategies that align people, processes, and performance for sustainable success.

From strategic planning sessions to dynamic problem-solving, we’re seeing firsthand how global change management principles are helping to shape the future. This project reaffirms our belief that change is universal, but the way we approach it must be tailored, agile and culturally aware.

Stay tuned as we continue making an impact and helping our client navigate through this exciting change journey. It’s all about building bridges and unlocking potential - one transformative step at a time.

21/10/2024

As global change experts, Actuate is proud to be the Platinum Sponsor of the Global ACMP Change Conference on 13 and 14 November 2024 at The Indaba Conference Centre. Join us and be exposed to global change experts from SA, USA, Canada and Saudi Arabia. Join us and hear global change experts from SA, USA, Canada, and Saudi Arabia share insights on how to dance with change in a more productive and sustainable way. Click here for more details: https://lnkd.in/dYV77Su2

Previous and current clients of Actuate qualify for a 50% discount on the ticket price. Contact Kevin Liebenberg for details.

21/10/2024

Today, we embark on a new adventure!

It’s off to Saudi Arabia we go as we continue to make an impact on the global stage. As global experts, we’re proud to expand our footprint from Africa to the world, partnering with incredible organisations and driving transformational change.

Wishing our team the best of luck on this journey - may collaboration and success guide every step.

07/10/2024

You can now find Actuate at www.actuate.world

07/10/2024

How agile and open to are organisations in today's rapidly changing world? How does an organisation build capacity and capability for change to become more resilient where all employees are pulling together in the same direction?

Kevin Liebenberg of Actuate will be presenting a workshop at the ACMP - Association of Change Management Professionals in Johannesburg in November on how to drive large systemic transformation and change in organisations, an important theme in today's constantly changing landscape of the business world.

The details are below:
https://lnkd.in/eHeY9-UZ

12/08/2024

To celebrate Women’s Month and acknowledge the contributions of The Actuate Group in the mining industry, we are presenting a short series focused on Women in Mining. This series delves into the challenges, changes, and progress within the sector, featuring insights from real women actively working in mining.

Women represent 12% of the mining workforce in South Africa.

Consider Zeinab Camara (representative picture): “Each morning, knowing that my work positively impacts the lives of both women and men is the greatest reward. Africa is blessed with immense resources—let these benefits be shared by all.”

A major concern for women working underground is safety, particularly the risk of sexual harassment and violence from male colleagues and illegal miners.

Improvements have been made to enhance safety for women working underground. These include better lighting, safer facilities such as toilets, showers, and changing rooms, and the provision of work buddies to ensure they do not have to move through isolated areas alone.

The Minerals Council of South Africa also highlights that altering the mindset of male colleagues is essential for ensuring women’s safety at work, and this remains a top priority.

Women like Zeinab are changing history by changing herstory.

12/08/2024

Do bring any value to organisations when it comes to driving organisational change? Watch our latest For'Em vodcast with Dieter Veldsman (Phd).

https://www.linkedin.com/pulse/chros-perfectly-equipped-take-existential-business-crisis-for-em-csxhf/?trackingId=W4MzNfaSINI6IrUbUL28FQ%3D%3D

12/08/2024

In a deliberate attempt to make a dent in the global GBV/HBV scourge in organisations, Actuate has made a breakthrough on demystifying, simplifying and storifying the complex issue and developed a very simple, conversational and impactful workshop approach that can be run by internal facilitators in under 1 hour. For a case study or more info, contact Kevin Liebenberg for a chat.

25/03/2024

The true value of the Three C’s model for me is in its application for empowering leadership teams. Execs can use this framework to:

🧐 Conduct Focus Groups

By running executive focus groups using the Three C’s lens, leaders gain invaluable perspectives on strengths, weaknesses, and barriers impacting transformation.

✍️ Identify Priorities

The model spotlights areas needing improvement. Low scores demand an investigation into root causes.

🔔 Inform their Strategy

Understanding shortcomings within the Three C’s indicates the most impactful interventions.

📈 Tracking Progress

Comparing scores over time and against initial baselines shows the impact and helps celebrate wins.

See Kevin talking about the 3 C's model on the video below:
https://www.linkedin.com/posts/the-actuate-group_the-three-cs-model-activity-7176137125363408896-1lqf?utm_source=share&utm_medium=member_desktop

15/03/2024

What's the secret sauce to making organisational transformations successful?

1️⃣ The CEO must wholeheartedly embrace this strategy.
2️⃣ Leadership from the centre is non-negotiable; the CEO must guide the initiative.
3️⃣ Beyond leading, the CEO should personify the narrative, evolving into the CRO - Chief Repeating Officer, tirelessly championing the vision.

See the post below:
https://www.linkedin.com/posts/kevin-liebenberg-54144720_chief-repeating-officer-activity-7174018229097410560-6npI?utm_source=share&utm_medium=member_desktop

14/02/2024

often creates chaos.

Chaos is the catalyst to .

Growth leads to .

Learning becomes the cornerstone to change.

As individuals go through change, we learn and gain new knowledge, skills and perspectives, which empower and equip us with the tools to enact, embrace and adapt to change in both our life and workspace.

The more we learn, the greater the skills we have to weather the storms of change.

Learning offers people the opportunity to and in new and different ways.

Here’s to embracing the chaos, for within it lies the seeds of growth.
As we navigate change, let us remember that learning is our greatest ally. Let's continue to empower ourselves with knowledge, skills, and new perspectives, enabling us to not just survive, but thrive, in the face of change.

19/01/2024

As we all get back into the swing of things, here’s wishing you a warm welcome to 2024.

At Actuate, our word for the year is GROWTH. A doing word that will actuate us from good to great. And as we grow our mindsets and skill sets, we look forward to growing yours too.

30/11/2023

What a great way to end a great year with the best team Actuate has ever had. So proud of you Sylvie Vermaak, Nelia Joubert-Hartman and Kam Naidoo for your win. Thanks for our amazing clients at Kumba Iron Ore and in particular Melangini Pillay who enabled such great measurable work. Thanks to the IABC Africa Region and the Silver Quills awards evaluators and committee.

16/11/2023

The Actuate Group is an award-winning organisational change specialist. Often referred to as the illicit lovechild of change management and internal marketing, our craft has been refined over 20 years of working alongside some of the country’s biggest blue-chip companies and most progressive leaders. While our marketing-led approach to change and transformation may be unconventional, we always ground our work in proven change theories, practices and methods to produce measurable strategic outcomes. Complemented by compelling and memorable creative elements, we ‘actuate’ leaders and employees to think, feel and behave in new measurable ways.

If you’re looking for a partner that’s half logic, half magic, contact [email protected]

13/11/2023

At Actuate, we are not change managers. Partly because change cannot be managed. Partly because we’re far more creative than that. Some have called us the illicit lovechild of change management and internal marketing. We like to think ourselves as Strategic Change Marketers who draw on 22 years of experience to bring you a dynamic combination of proven behaviour change practices, effective change models and compelling creative elements to inspire organisational transformation.

To find out how our unconventional approach can enable your workforce to fall in love with your organisation, join us at 2023 ACMP Change Management Conference on 14 and 15 November 2023.

To register for the conference email [email protected]

To chat with us about your transformation challenges, give us a call or email [email protected]

08/11/2023

Actuate. It’s a doing word. Like move, motivate, manifest. It’s the act of HR and Marketing falling in love to enable change. It defines our unconventional approach to organisational transformation, which we call . An approach we look forward to sharing with you as the proud Platinum Sponsor of the upcoming ACMP South African Chapter Change Management Conference, on 14 and 15 November 2023.

Sign up today for two days of thought-provoking insights and inspiration, by emailing [email protected] AND chat with us about your change and transformation challenges by popping us a DM or emailing [email protected]

06/11/2023

At Actuate, one of our key values is Intellectual Curiosity. To ensure we remain intellectually fit, and to satisfy our own curiosity on all things change, we are delighted to be the Platinum Sponsor of the ACMP South African Chapter Change Management Conference on 14 and 15 November 2023.

For more information on this year’s “Change Management Trends, Challenges and Solutions” themed conference, or to register as an attendee e-mail [email protected].

To chat to us about your change and transformation challenges, drop our A-Team a DM.

Address

59, 12th Avenue, Parktown North
Johannesburg
2196

Website

https://www.actuate.world/

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The Actuate Group is an award-winning organisational change specialist. Often referred to as the illicit lovechild of change management and internal marketing, our craft has been refined over 20 years of working alongside some of the country’s biggest blue-chip companies and most progressive leaders. While our marketing-led approach to change and transformation may be unconventional, we always ground our work in proven change theories, practices and methods to produce measurable strategic outcomes. Complemented by compelling and memorable creative elements, we ‘actuate’ leaders and employees to think, feel and behave in new measurable ways. If you’re looking for a #strategic #change #marketing partner that’s half logic, half magic, contact [email protected] #changemakers #changemanagement #strategicmarketing #changespecialist

"Really cool session with the South African Business Council (SABCO) Dubai UAE participants last night in Dubai with my homeboy Rowan Belchers. Sincere thanks to Sajid Gani and Lyritia Van Der Linde Barry Bedford Imtiaz Patel Mbali Dlamini for your generous hosting and unfailing support. Siyabonga kakhulu en baie dankie!" - Kevin Liebenberg

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Our Story

Actuate is an award-winning internal change marketing and communications agency with 20 years experience working alongside some of South Africa's biggest blue-chip companies. We don't believe in one-size fits all and never adopt a formulaic approach. We believe in delivering original, memorable and meaningful ‘change management’ and change communication. It's how we cut through the clutter. It's how we mobilise employees to think, feel and act in new ways. It's how we close the credibility gap between what you promise your customers and what they actually experience. #InternalMarketing #InternalCommunications #ChangeManagement #InternalComms #changemarketing