15/01/2025
Incentive travel has surged by 30% in 2024, with Europe making a strong comeback and long-haul destinations like South America gaining traction. As traveller preferences shift post-pandemic, markets in Germany, Austria, Switzerland, and the Netherlands are showing growing interest. Looking to 2025, spending per traveller is set to rise, with 80.4% of professionals expecting higher budgets. Technology companies are leading the way, spending $5,200 per participant, while sectors like finance and automotive follow closely behind. Buyers are also seeking fresh, unique destinations, with 70% favouring experiential and sustainable options.
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