SATSA For over 50 years, SATSA has been the trusted mark of credibility, quality and commitment to service
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SATSA is a credibility & accreditation body representing the private sector of the inbound tourism industry.

SATSA is going bigger and better with our Inbound Tourism Pavilion and the Tourism Association Networking Event at World...
06/12/2024

SATSA is going bigger and better with our Inbound Tourism Pavilion and the Tourism Association Networking Event at World Travel Market (WTM) Africa 2025.

We are also excited to announce that our new partner, Africa's Eden Tourism, will join us on the pavilion, bringing together the best of Southern Africa. Find exhibitor options and register here: https://satsa.glueup.com/event/125130/register/

We are going bigger and better with our Inbound Tourism Pavilion and the Tourism Association Networking Event at World Travel Market (WTM) Africa 2025. We are also excited to announce that our new partner, Africa's Eden, will join us on the pavilion, bringing together the best of Southern Africa.Why...

04/12/2024

By Edward Tsumele, CITYLIFE/ARTS Editor

The peak season is in full swing, and safety should remain the top priority for tourism businesses. SATSA is encouraging...
03/12/2024

The peak season is in full swing, and safety should remain the top priority for tourism businesses. SATSA is encouraging members to revisit industry-specific safety protocols and crisis management strategies to ensure smooth and secure operations during the busy period.

Explore SATSA's safety resources that are designed to help tourism businesses navigate peak travel periods effectively and securely.

https://www.satsa.com/safety-and-security

DACH Market decoded! Calling hospitality and tourism professionals! Join an exclusive webinar on navigating the German-s...
02/12/2024

DACH Market decoded! Calling hospitality and tourism professionals! Join an exclusive webinar on navigating the German-speaking travel market.
Discover:

- Key trends in German, Austrian, and Swiss travel
- Market segments and traveller preferences
- Strategies to attract DACH tourists

📅 Date: 4 December 2024
⏰ Time: 14:00 (SAST)
🔗 https://us02web.zoom.us/webinar/register/WN_FeCukvgETpuCHGHu-74XOg #/registration
Join us to tap into this lucrative market.

Join us for an exclusive look into one of the world's most influential travel markets! Germany, Austria, and Switzerland—the DACH region—offer vast potential for destinations worldwide with their strong economies, adventurous spirits, and diverse travel interests. From budget-friendly getaways t...

Diversity is key to growth. SATSA’s Acess, Inclusivity and Diversity initiatives help tourism businesses promote inclusi...
27/11/2024

Diversity is key to growth. SATSA’s Acess, Inclusivity and Diversity initiatives help tourism businesses promote inclusivity and ensure that their experiences and workforces reflect the diversity of our world. Let's build a more inclusive future for tourism together.

Learn more: https://www.satsa.com/access-inclusivity-diversity

We knew that already 😋
23/11/2024

We knew that already 😋

SOUTH AFRICA CROWNED WORLD’S MOST ADVENTUROUS COUNTRY

South Africa has been named the world’s most adventurous nation, according to a global study by InsureandGo that used the Big Five Personality Test to assess openness to new experiences. Scoring an impressive 36.50 out of 40, South Africa leads a list of 15 nations that embrace thrill-seeking and adventure, with France and Mexico following closely behind.
What is the Big Five Personality Test?
The test is a globally recognised and standardised personality test, which measures five key personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism. Openness to experience, the section of the test InsureandGo’s study is based on, can be directly linked to how likely an individual is to seek out a variety of experiences, feel more comfortable with the unfamiliar, and try new things. To find out which nationalities exhibit the most “openness to experience”, 3 000 respondents from around the world were asked questions such as: whether trying something unfamiliar is exciting for them, whether they spend time learning about unfamiliar topics, and how much they enjoy straying from routine.
The higher a nation scored, on average, the more “open to experience” they are, and as such, the more adventurous they are likely to be. South Africa, which sees around 350 000 citizens flying abroad on average each month, topped the list of the world’s most adventurous nations with a score of 36.50 out of 40, sending them straight to the top. With the country’s landscape lending itself to adventure in any direction you look, from hiking to surfing and safaris, it’s no surprise that they lead the way as the nation most open to adventure.
Source: www.sapeople.com

Join David Frost, Chief Executive Officer of SATSA, at the SA Chefs Conference & Expo on the 26th of November for an ins...
22/11/2024

Join David Frost, Chief Executive Officer of SATSA, at the SA Chefs Conference & Expo on the 26th of November for an insightful discussion on Gastronomy Tourism. David will be participating in sessions throughout the day, unpacking how South Africa’s culinary identity intersects with tourism and what unique opportunities lie within this sector.

Session details:
• 10:20: Panel Discussion: Current state of Gastronomy Tourism in South Africa
• 11:30: Presentations: National awareness around SA gastronomy and role players
• 14:30: Workshop: Leveraging Gastronomy Tourism to grow SA culinary and tourism industries

Don't miss this opportunity to explore how we can position South Africa as a leading gastronomy destination.

Register for the event here: https://allevents.eventsair.com/sachefconf24/create/Site/Register?utm_source=SA%20Chef%20Media&utm_medium=Marketing&utm_campaign=SA%20Chef%20Conference%20and%20Expo

Join Africa Travel Week for a live webinar on 25 November, tackling the pressing issue of overtourism in Africa by exami...
21/11/2024

Join Africa Travel Week for a live webinar on 25 November, tackling the pressing issue of overtourism in Africa by examining the shared responsibilities between international demand and local management.

Using the Maasai Mara as a case study, expert panellists (Calvin Cottar, Mohanjeet Brar, Samson Lenjirr and Chris Roche) will explore its successes and failures to uncover valuable lessons for other destinations.

Key topics include the accessibility of sustainable tourism, innovative solutions (like visitor caps and conservation-based pricing), and examples of successful community-led initiatives.

To be part of the conversation register now on: https://us02web.zoom.us/webinar/register/WN_qsUo85LdSu643effCJI9AA #/

We’re excited to announce our partnership with Africa's Eden, aimed at enhancing tourism across Southern Africa. This co...
20/11/2024

We’re excited to announce our partnership with Africa's Eden, aimed at enhancing tourism across Southern Africa. This collaboration pairs SATSA’s advocacy leadership with Africa’s Eden’s marketing expertise to offer you exciting new opportunities and expanded reach.

What does this mean for our members?

• Increased exposure through impactful marketing campaigns
• Stronger representation in global industry discussions
• New business prospects through cross-regional initiatives.

Stay tuned for details on how you can take part in upcoming events like international roadshows and our presence at top industry exhibitions.

Learn more here: https://www.satsa.com/news/africas-eden-and-satsa-form-strategic-partnership-boost-regional-tourism

20/11/2024
Did you know golf tourism is one of the fastest-growing segments in the travel industry?  With world-class courses set a...
18/11/2024

Did you know golf tourism is one of the fastest-growing segments in the travel industry? With world-class courses set against breathtaking backdrops, Southern Africa is perfectly positioned to become a top destination for international golf travellers seeking premium experiences.

At SATSA, we’re raising awareness about the immense opportunities within the golf tourism sector. From championship courses to luxurious accommodations and unforgettable hospitality, Southern Africa offers a one-of-a-kind golf tourism experience that can attract high-value visitors from around the globe.

Golf tourism has the potential to not only grow your business but also showcase the beauty, culture, and heritage of our region. Let’s come together as an industry to turn Southern Africa into a trusted hub for golf enthusiasts.

Interested in learning more and contributing to this growing sector? Get involved and be a part of something big!

Learn more here: https://www.satsa.com/news/satsa-launches-golf-chapter

16/11/2024

Cape Town has made history by securing the bid to host World Pride 2028, reinforcing its commitment to inclusivity and highlighting its dynamic tourism landscape.

The excitement continues! The city is now vying for the chance to host the Gay Games 2030, receiving a standing ovation during its bid presentation in Washington. With 8,000 participants expected, the Gay Games will further elevate Cape Town as a top global destination for culture, sport, and tourism.

Both events will create incredible opportunities for local businesses and tourism stakeholders, boosting Cape Town’s international profile.

A shout out and special word of thanks to Rhino Africa and David Ryan for their role in crafting Cape Town’s World Pride bid and for leading the way with the Gay Games campaign.

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Join the SATSA Limpopo Chapter Year-End Lunch on Tuesday, 03 December 2024, at the Radisson Safari Hotel Hoedspruit. Enj...
14/11/2024

Join the SATSA Limpopo Chapter Year-End Lunch on Tuesday, 03 December 2024, at the Radisson Safari Hotel Hoedspruit. Enjoy a 4-course meal and welcome drink. Network with industry peers, reflect on the past year, and look ahead to 2025.

SATSA CEO David Frost and the Limpopo Chapter Committee will be there to celebrate with you.

Limited spaces available—Register here: https://satsa.glueup.com/event/satsa-limpopo-chapter-year-end-lunch-125414/

Our COO, Hannelie du Toit, is attending Africa's Eden Global Trade Show in Swakopmund. Off to a fantastic start to this ...
12/11/2024

Our COO, Hannelie du Toit, is attending Africa's Eden Global Trade Show in Swakopmund. Off to a fantastic start to this exciting partnership, thanks Jillian Blackbeard

Supporting tourism entrepreneurs! SATSA’s Tourism Business Incubator provides the resources, mentorship, and connections...
11/11/2024

Supporting tourism entrepreneurs! SATSA’s Tourism Business Incubator provides the resources, mentorship, and connections to help small businesses thrive in Southern Africa’s tourism industry. Let’s nurture the next generation of tourism leaders!

Address

Rosebank Terrace North 23/25 Sturdee Avenue, Rosebank
Johannesburg
2196

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 16:00

Telephone

+27 (0)11 886 9996

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SATSA is the Voice of Inbound Tourism, representing private-sector stakeholders in Southern Africa’s inbound tourism sector .

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