SATSA For over 50 years, SATSA has been the trusted mark of credibility, quality and commitment to service
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SATSA is a credibility & accreditation body representing the private sector of the inbound tourism industry.

03/10/2024
29/09/2024

"The biggest lesson from Africa was that life's joys come mostly from relationships and friendships, not from material things. I saw time and again how much fun Africans had with their families and friends and on the sports fields; they laughed all the time." —Andrew Shue

27/09/2024

Latin America’s interest in African Travel is off the charts! Here’s your chance to get in on the action …

After a successful debut in 2023, Africa Showcase Latin America is returning with exciting shows in 2024 and 2025:
*Mexico: 10-12 November 2024
*Brazil, Argentina, Chile: 23-28 March 2025

What to Expect:
*VIP Sessions. Exclusive one-on-one meetings with top African tour operators.
*Suppliers meet buyers. Present your products to travel agents and partners and reach a wider retail audience.
*Extensive programme. Exhibitors from Central & East Africa, Southern Africa, and the Indian Ocean Islands.

Plus, we’re partnering with Sariri Terra, a dedicated Travel Marketing and Consultancy firm in Latin America and our on-the-ground experts, giving us a local inside edge.

See you on the roadshow!

On Show Solutions

SATSA believes that tourism can be a bridge to peace and prosperity. This  , we celebrate the role of sustainable touris...
27/09/2024

SATSA believes that tourism can be a bridge to peace and prosperity. This , we celebrate the role of sustainable tourism in fostering cultural understanding and economic growth, creating a positive impact for both local communities and international travellers. Let’s continue to champion tourism as a force for unity and progress.

SATSA is pleased to announce a strategic partnership with Africa's Eden to enhance regional tourism across Southern Afri...
27/09/2024

SATSA is pleased to announce a strategic partnership with Africa's Eden to enhance regional tourism across Southern Africa.

This partnership leverages SATSA's robust lobbying capabilities alongside Africa's Eden's marketing expertise, offering members:

• Enhanced marketing initiatives through international roadshows and workshops
• Stronger advocacy on critical industry issues
• Expanded cross-regional opportunities for members across borders
• A unified voice in global tourism discussions

We are committed to fostering a thriving tourism ecosystem through collaboration and shared resources. Immediate collaborative opportunities for members include:

• 101 Adventures Campaign
• Africa’s Eden North America Roadshow, 23-31 January 2025
• Africa’s Eden Europe Roadshow, 24-28 February 2025
• Africa’s Eden Africa Travel Show, 30 March-2 April 2025
• WTM Africa 2025 Pavilion, 9-11 April 2025
• Africa’s Travel Indaba 2025 Pavilion

View the partnership announcement here >> https://www.satsa.com/news/africas-eden-and-satsa-form-strategic-partnership-boost-regional-tourism

David John Frost
Hannelie du Toit
Jillian Blackbeard

27/09/2024
As an industry, we are uniquely privileged to share our rich cultural heritage with the world. Through immersive travel,...
24/09/2024

As an industry, we are uniquely privileged to share our rich cultural heritage with the world. Through immersive travel, unforgettable experiences, and the warmth of our people, we connect travellers to the true essence of our nation's unity in diversity.

Wishing you a Heritage Day full of discovery, connection, and the vibrant beauty of our rainbow nation!

The SATSA 'This is Us' 2024 Conference provided a platform for storytelling and shared experiences.Jessica Smit’s remark...
20/09/2024

The SATSA 'This is Us' 2024 Conference provided a platform for storytelling and shared experiences.

Jessica Smit’s remarkable journey from volunteer to a key player in South Africa’s tourism sector highlights her unwavering passion for sustainable travel and community empowerment. Starting her career with a desire to make a difference, Jessica has become a champion for responsible tourism, working closely with local communities to ensure that tourism benefits those who need it most. Her dedication to environmental conservation and her hands-on approach to uplifting the industry serve as an inspiration to many.

Jessica’s story is one of adventure, perseverance, and passion. It began with her travels across Greece, Cyprus, and Gran Canaria, and led to her leadership role at White Shark Projects, a marine conservation and tourism organisation in South Africa. Like many in the tourism industry, her path wasn’t linear—it was shaped by life choices, volunteerism, and a deep love for wildlife and conservation.

Read more about her journey and how you can get involved: https://www.satsa.com/news/volunteer-visionary-jessica-smits-journey-south-african-tourism-industry

17/09/2024

World record things! Very excited about this new product in the Overberg.

As U.S. traveler budgets reach unprecedented heights, with inbound market recovery from January to July showing a robust...
17/09/2024

As U.S. traveler budgets reach unprecedented heights, with inbound market recovery from January to July showing a robust 102% compared to 2019, the potential for tapping into this affluent market is immense. This spend trend indicates a significant shift towards more luxurious and immersive travel experiences. It's imperative for us in the South African tourism sector to unite and strategically advocate for positioning South Africa as a leading global destination for these discerning travellers, offering them unforgettable adventures and world-class hospitality.

Discover the full insights and opportunities: https://www.tourismupdate.co.za/article/us-traveller-budgets-all-time-high

The EU's Corporate Sustainability Reporting Directive (CSRD) introduced in 2023 brings significant changes for African t...
13/09/2024

The EU's Corporate Sustainability Reporting Directive (CSRD) introduced in 2023 brings significant changes for African travel businesses. This policy requires extensive sustainability reporting from large companies and their entire supply chains, influencing small and medium enterprises connected to the European market. Learn how this affects your operations and strategies for compliance.

Read more: https://www.tourismupdate.co.za/article/eu-reporting-requirements-impact-african-businesses?utm_source=newsletter&utm_medium=email&utm_campaign=daily-news-2024-09-11&utm_content=article-title

SA Tourism Update Online

The Corporate Sustainability Reporting Directive (CSRD), introduced in the European Union (EU) in 2023, will have implications for small African travel companies with connections to the European

South Africa’s new visa regulations are set to attract more tourists from China and India, unlocking immense growth oppo...
06/09/2024

South Africa’s new visa regulations are set to attract more tourists from China and India, unlocking immense growth opportunities for the tourism industry. These changes will simplify travel and make South Africa an even more appealing destination for these key markets. SATSA CEO, David Frost discusses how these changes will boost inbound tourism and create opportunities for local businesses on Fine Music Radio Inc.

Listen to the full podcast here: https://iono.fm/e/1477096

David Frost, CEO SATSA Business Class – Big visa changes to draw more Chinese and Indian tourists to SA

05/09/2024



05/09/2024
The SATSA Tourism Business Incubator Programme is revitalising South Africa’s tourism industry, one small business at a ...
04/09/2024

The SATSA Tourism Business Incubator Programme is revitalising South Africa’s tourism industry, one small business at a time! Many small tourism businesses are still struggling to return to pre-COVID levels, lacking the skills and resources to tackle industry challenges.

By offering expert guidance in areas like marketing, finance, and technology, the SATSA Tourism Business Incubator in partnership with Sigma International, empowers entrepreneurs to grow sustainably and build long-term resilience. Through partnerships and mentoring, the Incubator programme helps bridge the recovery gap and strengthen the sector.

Read more here: https://www.satsa.com/news/satsa-tourism-business-incubator-programme-reviving-south-africas-tourism-industry-one-small

Listen to SATSA Board member Phakamile Hlazo on CapeTalk's Early Breakfast show with Africa Melane! As Founder of Zulu N...
03/09/2024

Listen to SATSA Board member Phakamile Hlazo on CapeTalk's Early Breakfast show with Africa Melane! As Founder of Zulu Nomad and our Access, Inclusivity and Diversity (AID) Chairperson, Phakamile discusses innovative initiatives in South African tourism. She shares how technology and cross-sector partnerships are shaping skills development and creating a more inclusive industry. Tune in to hear her insights on the exciting future of tourism in South Africa.

Listen to the full interview here >> https://www.primediaplus.com/travel-satsa-inclusivity-and-diversity/

30/08/2024

Missed the SATSA Conference? Don’t worry! You can still experience the highlights and see what makes this event unique. Watch our recap video now.

Travellers can stay safe while exploring South Africa with the SECURA Traveller App!For just R49, they get 30 days of ac...
29/08/2024

Travellers can stay safe while exploring South Africa with the SECURA Traveller App!

For just R49, they get 30 days of access to the largest network of emergency response and tourism support services in South Africa. With GPS location and 24/7 support, they'll have peace of mind in their pocket.

Plus, with the app's on-demand smart tech, they'll be connected to:

- Emergency response units
- Tourism support services
- Traveller ambassadors
- Translators
- Logistical facilitators

Perfect for tourists, guides, employees, and anyone in the industry! Purchase voucher codes for your guests or team today.

https://securatraveller.co.za/

Minister De Lille's budget speech paints a mixed picture for SA tourism. Strong 48.9% growth in 2023, yet a 3% budget cu...
27/08/2024

Minister De Lille's budget speech paints a mixed picture for SA tourism. Strong 48.9% growth in 2023, yet a 3% budget cut ahead. SATSA sees potential in new brand campaigns and MICE tourism bids, but concerns remain over visa processes and tour operator licensing. We're actively engaging to address these challenges and boost tourism's contribution to our economy.

Read more >> https://www.tourismupdate.co.za/article/tourism-budget-de-lille-highlights-key-growth-areas?utm_source=newsletter&utm_medium=email&utm_campaign=daily-news-2024-07-17&utm_content=article-title

Tourism Minister, Patricia de Lille, highlighted impressive tourism sector growth during her department’s budget vote in parliament this week. However, with a smaller budget and issues like expanding

Taking over the world. One chick at a time :-). Congratulations NandosCreativity Nando's
26/08/2024

Taking over the world. One chick at a time :-). Congratulations NandosCreativity Nando's

Last chance to get involved! With Sho't Left Travel Week around the corner, we invite all trade partners to participate ...
23/08/2024

Last chance to get involved! With Sho't Left Travel Week around the corner, we invite all trade partners to participate in the Great South African Sale. Your support is invaluable in making this initiative a success. Let's drive tourism growth together! Register and create your deals by 26 August to be a part of the Great South African Sale.

https://profile.shotleft.co.za/general/home

Address

Rosebank Terrace North 23/25 Sturdee Avenue, Rosebank
Johannesburg
2196

Opening Hours

Monday 08:30 - 17:00
Tuesday 08:30 - 17:00
Wednesday 08:30 - 17:00
Thursday 08:30 - 17:00
Friday 08:30 - 16:00

Telephone

+27 (0)11 886 9996

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SATSA is the Voice of Inbound Tourism, representing private-sector stakeholders in Southern Africa’s inbound tourism sector .

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