Wanderlust BDC

28/11/2024

YOU ARE INVITED........
Don't dream one more minute about one day visiting or selling Uganda.
We have a few spots left on two 'once in a lifetime' fam trips hosted by Speke Uganda Holidays.
8 days of everything Uganda! Join us on departing 25 April 2025 or 16 May 2025.

Contact us on [email protected] and we will share every bit of passion we have for The Pearl Of Africa and her people.

www.SpekeHolidays.com

25/11/2024

YOU WON'T BELIEVE YOUR EYES!!!
We put up a camera trap at Feline Fields Lodge in the Kalahari and was blown away by the activity once the sun set.

Have a look at our latest newsletter and also the video!

The Kalahari may seem barren at first glance, but a closer look reveals an ecosystem pulsing with life and resilience where each species plays a critical role in a finely tuned environment. And our brand-new camera traps at Feline Fields Lodge are showing us just how much goes unseen, revealing new....

19/11/2024

HAVE YOU GOT YOUR MIGRATION SAFARI SORTED? If not, now's the time to be talking to Anderson & Harvey Luxury Safari Outfitters about creating the perfect itinerary for your clients. Whether you're aiming for calving season in the southern reaches of the Serengeti at the start of next year or the legendary river crossings in the north between July and September, we're here to make your clients' migration experience flawless.

www.andersonharvey.com

18/11/2024

This bag is doing it's last travel for 2024.
This time joined by Boxed Robin and Ti-ani Steyn .
See you soon Cape Town
www.WanderlustBDC.com

15/11/2024

FELINE FIELDS MY FRIDAY NOW!!!

Our heart is definitely at Feline Fields in the Okavango Delta today. Let's lock up shop and go 😘😘
www.FELINEFIELDS.com

13/11/2024

Another Wednesday weekly insights session.....
Looking at our ORGANIC vs PAID media post-performance we’ve been covering since October:

ORGANIC POST
Link clicks 3
Interactions 9
Website Visits ZERO

PAID POST
Spent R300
Link clicks 205
Interactions 19
Website Visits - Over 450

Link Clicks:
Clicks on links within the ad that led to destinations or experiences on or off Facebook. This is Facebook profile visits, website page views or actual full landing page views.

While we had a huge increase in Facebook profile visits – WEBSITE VISITS is what we want and then the website needs to work for us to yield CONVERSIONS.

AND IT DID…3 form submission and 1 contact us for R300 spent.

We can help you!
www.wanderlustbdc.com

06/11/2024

Exciting update!
Today, we’re sharing the results from our paid media posts TRIAL during October with the following in mind:
🌟Reach a targeted audience in a specific location outside South Africa.
🌟Target Meta users with defined behaviors and interests.
🌟Budget of R300 (approximately $20)

Our PAID post results:
📈 We reached over 38,000 Facebook accounts!
💻 Most importantly, additional 250 website visits in just 4 days.

This trial shows the power of targeted advertising and the ability to connect with the right audience.

Stay tuned for more updates EVERY WEDNESDAY!

04/11/2024

HOT OFF THE PRESS......
Be sure to have a look at the latest Feline Fields newsletter featuring the travel package of the year!
We call it FALLS, DELTA and DESERT - for around $11 500 per person sharing you get a fully inclusive 9 nights combination at Mbano Manor Hotel by Mantis in Vic Falls, Feline Fields Vintage Camp in the Delta and Feline Fields Lodge in the Kalahari!
Flat rate for travel between now and 31 December 2025!

www.FELINEFIELDS.com

https://mailchi.mp/2200888fdfcd/an-exciting-new-look-for-feline-fields-13868838?e=a4c48425c5

You asked and we listened! In true Feline Fields style we took the requests of our valued trade partners to heart and have created the ultimate package for couples wanting to enjoy the best of Victoria Falls and combine it with Botswana’s incomparable Delta and the remote wilderness of the Kalahar...

30/10/2024

This month at Wanderlust BDC , we've been diving deeper into social media marketing to share some findings with you!

We ran a TRIAL utilizing a small budget to compare our organic vs. paid media posts.

Here’s what we discovered:

Our ORGANIC Post:
📈 Reached 453 Facebook accounts
👥 Only 20% of our followers engaged, but we attracted a similar number of non-followers.
🌍 Over 50% of the audience were South Africans, which is NOT our target for new business.
💻 Result? Zero website visits.

It's clear that while organic reach can connect us with a broader audience, it doesn't always lead to our desired results.
Stay tuned as we explore ways to optimize our strategy for better engagement and reach! 📊

24/10/2024

PPPSSSSSSTTTTT.........CAN YOU KEEP A SECRET?

Have a sneak peak at the new FALLS, DELTA and DESERT package from Feline Fields
It could not be easier - one package rate for the entire 2025, one click for an all inclusive 9 nights combining the amazing Mbano Manor Hotel by Mantis in Vic Falls with Feline Fields Vintage camp and The Lodge.

Register on the Feline Fields Trade Portal for live availability, images, videos, nett rates and so much more!!
www.FelineFields.com

https://www.youtube.com/watch?v=H_TEyQDn680

Come with Feline Fields and combine the magnificence of Victoria Falls with the magic of the Okavango Delta and the Kalahari Desert.

23/10/2024

The Social Safari, part of the WanderlustBDC, specialises in client analytics and paid campaigns—just not content creation.

Our experienced collaboration team can work alongside your content creators or connect you with the right talent. We dive deep into ANALYSIS, evaluating your website, social media platforms, and sales data to uncover insights.

All of us need to reach new segments or markets, at Wanderlust BDC we support you to reach new customers and explore opportunities by demographics—location, age, and more. It's all about identifying what works, understanding what doesn’t, and replicating success!

Ready to elevate your strategy? Contact us today and let’s show you how we can guide your decisions!
www.wanderlustbdc.com

18/10/2024

WELCOME TO THE WORLD Boxed Robin!!

At Wanderlust BDC we love supporting new businesses initiatives that not only make life easier but also fun and a tad sexier!
Ti-ani Steyn and her team will make end of year appreciation gifts to clients and staff a breeze this year.
We love these tailored options and the quality of the gifts.

All the best and knock their socks off!!
Ti-ani Steyn
Edwin Steyn

17/10/2024

The ultimate game-changer in your marketing strategy is RETURNING and REFERRAL CLIENTS!

Nothing surpasses the loyalty of customers who come back and expose friends to your brand. These clients not only have the highest lifetime value but also amplify your brand through word-of-mouth.

Chase them and cherish them! Encouraging satisfied customers to share their positive experiences can significantly enhance your brand presence.

14/10/2024

If both organic and paid media are important - WHAT DO ADS COST?

It very much depends on what you want to get out of them. Doing a single ad in isolation is not going to get you much traction and building audiences takes time but as part of an ongoing campaign with a regular monthly spend, you can net great results.
US$60 - 100 is an ideal starting point so let's talk.

11/10/2024

ANALYTICS IS KEY!
An in-depth analysis of organic and paid content is critical to ensure targeted metrics are being achieved, messaging and campaigns resonate with your audience, and ultimately yield sales/booking conversions.

Getting the right audience is one of the challenges smaller business or entrepreneurs face and bypassing the local employment market and friends and family followers can be achieved through targeted campaigns aimed at the ideal customer demographic.

Have a few questions?
Lets chat.
www.wanderlustbdc.com

10/10/2024

In our experience you need in-depth analytics to assess performance but ultimately, YOU NEED BOTH ORGANIC & PAID CONTENT

ORGANIC efforts build a foundation of trust and great content remains king, while PAID content can amplify your reach and drive specific campaigns through targeting.

It’s hard to hit a target market or location demographic via organic social media alone and therefore a combination of both often leads to the best results!

The biggest challenge:
FINANCIAL INVESTMENT - to make money you need to spend money!

So many businesses and brands only have online communication and platforms to connect them with potential customers but don’t have resources devoted to planning and executing digital marketing strategies.

09/10/2024

WHAT IS PAID CONTENT? This is content that’s part of a paid campaign involving paying for ad placements or promotions to reach a larger audience. This includes social ads and sponsored content.

The upside is that you achieve immediate visibility and reach to targeted audiences with greater control over who sees your content.
It can drive quick results, such as website traffic or conversions but…
Requires ongoing financial investment and commitment to a planned strategy!

08/10/2024

WHAT IS ORGANIC CONTENT? This is content that is created and shared without paying for placement. This includes posts, stories, and interactions on social media and other content on your website like blogs.

Organic content builds trust and brand credibility over time and encourages genuine engagement. It requires time and effort rather than financial investment but…
Growth can be slow, and algorithms can affect visibility (Why isn't anyone seeing my post?).