For our Chaos Theory team, 2024 was the year we really got to flex our creative muscles. We delivered more projects, activations, launches, and sponsorship experiences than in the years before Covid—always with a focus on execution and excellence.
Our teams stepped up, bringing their signature flair to a growing client base.
We Evented. We Sponsorshiped. We Activated. We Exhibitioned. We Festivaled.
And, as always, we added a solid dose of style, a pinch of humour, and plenty of passion—because it’s the only way we know how!
Watch our video for a glimpse into some of the exciting projects we’ve tackled!
#ChaosTheory #Events #ExperientialMarketing #EventProduction #Sponsorship #BrandActivations #Festivals #SouthAfrica
The Montecasino Festive Market is one of our favourite projects of the year. It’s on in the Montecasino Ballroom from today until 23 December, 12h00 - 21h00. #montecasinofestivemarket
You’ve seen the photos, now experience the event as it happened! Step onto the yellow brick road and relive the Wicked movie premiere at Montecasino. From the dazzling decor in emerald and rose to the unforgettable moments shared by 700 guests, this video captures the true magic of Oz brought to life by Chaos Theory for universal International Pictures SA.
#WickedMovie #WickedPremiere #ChaosTheoryEvents #Montecasino #MoviePremiere #LandOfOz
Welcome to the Land of Oz!
On Monday, 18 November, Chaos Theory brought the magic of Wicked to life at the Montecasino premiere ahead of its South African release on 22 November. Transforming the venue into a whimsical wonderland, we recreated the enchanting world of Oz with emerald and rose hues, setting the perfect stage for this iconic tale of good versus misunderstood.
From the dazzling Wicked carpet to a guest list filled with 700 South African influencers and VIP guests dressed in stunning shades of green and pink, the night was truly unforgettable. We are so proud to have been part of this spectacular event celebrating the cinematic debut of one of Broadway’s most beloved musicals!
Fun facts about the event:
- The event went up in 6 hours and came down in a record breaking 1 hour with all the Wizard of Oz’s flying monkeys giving a hand
- 50m of yellow brick road
- 700 guests
- 2800 macarons
- 1km of draping
- 50 x LED par can lights
- 20 x moving head lights
- 1,5km of cabling
- 10kg of dry ice
Full video coming soon.
#WickedMovie #WickedPremier #ChaosTheoryEvents #Montecasino #MoviePremiere #LandOfOz
#Throwback to one of our last major productions before the world—and the events industry—changed forever. Little did we know what was coming with #Lockdown, but here we are, stronger than ever and truly grateful.
This time in November 2019 year, we were in full swing, launching Edgars’ Summer Fashion Season at their new flagship store in a brand-new mall. Coordinating the fashion show, store launch, and mall opening all at once was a massive undertaking, but the Chaos Theory team stepped up with creativity and precision.
From event staging, creative direction, audio-visual production, live streaming, and sponsor coordination, to choreography and model walks—every aspect was handled in-house, with over 100 cast and crew involved.
Looking back, we’re proud of what we accomplished and grateful for the journey that brought us to where we are today.
#ChaosTheory #Events #EventsIndustry #Launch #SouthAfrica
#Throwback to one of our last major productions before the world—and the events industry—changed forever. Little did we know what was coming with #Lockdown, but here we are, stronger than ever and truly grateful.
This time in November 2019 year, we were in full swing, launching Edgars’ Summer Fashion Season at their new flagship store in a brand-new mall. Coordinating the fashion show, store launch, and mall opening all at once was a massive undertaking, but the Chaos Theory team stepped up with creativity and precision.
From event staging, creative direction, audio-visual production, live streaming, and sponsor coordination, to choreography and model walks—every aspect was handled in-house, with over 100 cast and crew involved.
Looking back, we’re proud of what we accomplished and grateful for the journey that brought us to where we are today.
Create unforgettable events with a team that’s weathered every challenge? Get in touch with the Chaos Theory team: https://bit.ly/3R2587e
#ChaosTheory #Events #EventsIndustry #Launch #SouthAfrica
Ian Carstens, our talented Creative Director, was brought in to lead the creative direction for StageOne - Professional Audio Visual + Lighting Distribution's VIP event, the ‘ArtOfTech’. The event’s focus was the South African launch of the FBT Myra Line Array System and the repositioning of the Beamz Pro lighting brand within the local live entertainment industry.
From Simon Robinson's brief at StageOne, Ian crafted a visionary concept and narrative for an immersive live production, taking the audience on a captivating journey through the creation of light. Through five dance scenes representing elements like fire, storm, and earth, the show illustrated the seamless integration of BeamZ Pro lighting and FBT audio, transforming storytelling within a live theatrical setting.
“Working with Ian is incredible. His passion and creativity have no limits, and he quickly aligns with a brand’s objectives, always keeping them at the forefront.” – Simon Robinson, StageOne
For more information about our services, visit www.chaostheory.co.za
#chaostheoryevent #production #events #lighting #artoftech #creativedirection #audiovisual #creativedirection #brandpositioning #entertainmenttechnology #southAfrica #beamzpro #fbt
Chaos Theory had the privilege of being asked by Takealot to create an activation campaign to complement their ‘Thanksalot’ Campaign. We put our thinking hats on and in true Chaos style, flipped it on its head. Resulting in the "𝗧𝗮𝗸𝗲𝗮𝗹𝗼𝘁 𝗧𝗵𝗮𝗻𝗸𝘀𝗮𝗹𝗼𝘁 𝗠𝘆𝘀𝘁𝗲𝗿𝘆 𝗕𝗼𝘅 𝗗𝗿𝗮𝘄"
The Consumer-Centric activation was best filled with Cheesy 90's gameshow nuances like our over-the-top game master and sassy gameshow assistance with the larger-than-life dance intro to get the ball rolling. We had an amazing time rewarding loyal shoppers for their continuous support over the years. The 'Takealot Thanksalot Mystery Draw' was a hit!
𝑯𝒆𝒓𝒆'𝒔 𝒘𝒉𝒂𝒕 𝒘𝒆𝒏𝒕 𝒅𝒐𝒘𝒏:
🔹 A massive 1m x 1m vinyl-covered box with a secret prize inside.
🔹 Lucky contestants at our pickup points got to guess the mystery prize by putting their hand into the box.
🔹 Correct guesses won a R1000 Takealot voucher!
𝗘𝘃𝗲𝗻𝘁 𝗛𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀:
📅 Dates: 18th & 25th of May, 1st of June
📍 Locations: Midrand Bluebird Pickup Points (northbound & southbound), Johannesburg, and Richmond Pickup Point, Cape Town
🎤 Hosted by a charismatic Game Master with two lovely assistants, bringing that classic 90's game show vibe to life.
𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:
✨ 6 activations
✨ 3 Saturdays
✨ 2 cities
✨ 2 locations
✨ Cast of 8 performers
✨ 14 crew members
✨ 30 hours of activation
✨ 60 winners
✨ R60,000 in Takealot vouchers
Want to create unforgettable experiences like this for your brand? Get in touch with us to see how Chaos Theory can bring your vision to life. Visit https://bit.ly/3WvSKQ8 to learn more.
#ChaosTheory #ExperientialMarketing #BrandActivation #EventsActivations #TakeAlot #OnlineShopping #SouthAfrica
Working with Marriott Bonvoy, our team leveraged their partnership with Orlando Pirates Football Club to increase awareness of the partnership and its benefits.
An express objective of the partnership was to solidify the Protea Hotels brand association with Marriott Hotels and the Marriott Bonvoy program.
We strategically developed and conceptualised the idea of Orlando Pirates-themed hotel rooms. Then, we appointed a local interior designer to create a unique dual interior design using two rooms inside the Protea Hotel Fire & Ice! Johannesburg, Melrose Arch.
Using imagery, fabrics, and handcrafts from the streets of Soweto, two unique rooms mirroring the contrasting Black and White colour schemes were designed, fitted, and launched in May 2023 as a fitting end to a winning season.
One of our favourite parts of the campaign was that the rooms were exceptionally well received and generated exponential PR and conversational value.
Want to create powerful connections with your audience? Let Chaos Theory craft tailored sponsorship solutions that bring your brand closer to fans through genuine and impactful engagements across multiple platforms. ℹ Get in touch! https://bit.ly/3WvSKQ8
#Sponsorship #SportsSponsorship #OrlandoPirates #MarriottBonvoy #Johannesburg
We had an incredible time bringing the 𝑳𝒂 𝑷𝒂𝒓𝒂𝒅𝒂 𝒑𝒓𝒆𝒎𝒊𝒆𝒓 𝒍𝒂𝒖𝒏𝒄𝒉
to life! The Chaos team was tasked with creating a tailored entertainment experience featuring interactive and engaging segments to showcase the new property at Cedar Square, capturing the essence of the new brand direction.
We achieved this by creating a three-pronged entertainment experience consisting of:
- 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀 that set the mood and create an atmosphere conveying the tone of the evening. We achieved this through a premier arrival red carpet experience starting as our welcome hostess’s dress. As it wrapped around her body, the dress spanned down the staircase and became the red carpet where guests took pictures, with the La Parada press wall as a backdrop, creating a memorable arrival experience.
- 𝗔𝗻 𝗲𝗻𝗴𝗮𝗴𝗶𝗻𝗴 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 showcasing high fashion within the La Parada setting, combined with contemporary, fierce female boss choreography, delivered in abundance by Michelle Oppenshaw. The choreography perfectly complemented the edgy, contemporary venue styling and design, showcasing its architectural design to its fullest.
- 𝗔𝗻 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗲𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 that allowed guests to interact with the brand through mood enhancers. These characters were brought to life through mime, improvisation, and over-the-top costume design.
The evening was a triumph, allowing Chaos Theory to create a unique and memorable brand experience for both our client and their guests.
➡ Contact the Chaos Theory team to find out more about our services: https://bit.ly/3R2587
#EventPlanning #LiveEvents #ExperientialMarketing #EventDesign #Entertainment #Fa
📢Announcement📢
Our event operations team has successfully delivered solutions for major events including Music Festivals, Road Races, Cycle Races, Mass Participation events, large corporate functions, drive-ins, and outdoor cinema.
We are excited to now offer this 𝗘𝘃𝗲𝗻𝘁 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 expertise as a 𝘀𝘁𝗮𝗻𝗱𝗮𝗹𝗼𝗻𝗲 𝘀𝗲𝗿𝘃𝗶𝗰𝗲
to Venues, Brands, and Event Companies.
Leading the team is Jamie Gemmel, who possesses extensive experience as a JOC Commander for events such as the Cycle Challenge. He also played a key role in the safety and security team for Walk-The-Talk and served as the Operations Director for Jacaranda Day. Jamie and his team are ready to discuss security, JOC, SAPS CAT, traffic management, and operations planning for your upcoming event.
𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝘁𝗼 𝗝𝗮𝗺𝗶𝗲 𝗮𝗻𝗱 𝗵𝗶𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝘁𝗲𝗮𝗺 𝘁𝗼 𝗲𝗻𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗻𝗲𝘅𝘁 𝗺𝗮𝗷𝗼𝗿 𝗲𝘃𝗲𝗻𝘁 𝗶𝘀 𝗮 𝗿𝗲𝘀𝗼𝘂𝗻𝗱𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀:
📞011 463 2122
📨[email protected]
#events #eventlogistics #eventplanning #eventvenue #eventsafety #eventorganisers #concert #trafficmanagement #operations #venues #southafrica #safetyfirst #venuemanagement #cyclingevents #musicfestival #corporatefunctions #eventsindustry
Over 20 years of global experience in the strategic implementation of online, real-world and hybrid events. Cinema, Drive-In, Live-Events.
