Existing transportation modalities must be expanded, and new avenues for increasing the transport segment of GDP (gross domestic product) must be explored. Passengers would appreciate an international standard of service, benchmarked against Asian airline standards where courtesy and respect for customer service are paramount. Attract businesses, e.g., chamber of commerce, transport companies, log
istics companies, couriers, small businesses that need quick access to other African destinations. Reduce the need for taking long trips by road, thus reducing road accidents and fatalities
Increasing black (BEE) ownership and participation
Develop and experiment with new routes to neighboring countries such that the cumulative effect is to make Polokwane an economic hub that thrives on the interlinking of economic activities from small hubs (Gaborone, Swaziland, Maseru, and Harare); the opportunity for cross-border investment, especially from Zimbabwe where the US Dollar is the legal currency of choice. Focus on building a modern cargo hub which will allow for the transport of cargo both within South Africa, and the export of cargo to destinations outside South Africa
Building a state-of-the-art security and safety program for passengers, employees, aircraft, and baggage (cargo)
Contributing to alleviating the unemployment crisis in South Africa
Playing an active role in community reinvestment through sponsorship and development programs
Contributing to the development of niche markets such as the agriculture market in Limpopo. Customize a loyalty program
Career development and employment program
Developing economic relations with our AWA sister-companies across the AWA Network System (AWANS) to strengthen product development and service products
Introducing South African made products on all AWA flights
