Interact RDT

29/05/2023

Explore our latest blog: 'Why Customer Experience Tech Requires Human Flair'. Dive into the fascinating world of digitisation and learn how human touch remains a critical element in successful digital transformation.

At Interact, we've harnessed 15+ years of experience, blending scientific insights and industry expertise to exceed customer expectations in an increasingly digital world. Understand the significance of a customer-first approach, the value of humanisation amidst bots, and the importance of balancing technology with empathy. Don't miss out on the magic where technology meets human touch. Ready to learn more? Read now!

If you haven’t digitised any part of your business, you make up a (very) small portion of the business population – because we now live in a world where screens are the norm and human connection, bizarrely, is the exception.

29/05/2023

Unlock the potential of the jobs-to-be-done (JTBD) framework with InteractRDT.
For over 15 years, we've led the field, applying the science of experience to innovate and meet unanticipated customer needs. Dive into our comprehensive blog post that demystifies the 5-step JTBD interview process.

Discover how to identify your customers' desired outcomes and incorporate them into your business strategy for more predictable innovation. We break down the process from the pre-interview legwork to interpreting and implementing your findings. Remember, magic happens when theory meets practice. Ready to make your customers’ jobs easier? Learn more, read now

Click the link to learn more:

Ever heard of the jobs-to-be-done (JTBD) framework? It’s a target market segmentation theory that is based on a customer’s desired outcome instead of the

07/12/2022

The real business experience involves more than just BX.

And how has BX changed post-pandemic? Every business wants to be the bee’s knees, but it’s easier said than done, right? Oberlo states that 88% of consumers feel brand authenticity is an important determiner. Fair enough. We all hope our favourite store doesn’t have a secret, smoke-filled mone...

10/10/2022

Do you think loyalty programmes are effective?

https://www.interactrdt.com/blog/2022/10/10/loyalty-programmes-and-customer-experience/

04/10/2022

We want to hear from all the CXers out there today on CX day. Tell us the one thing you've learned, or can share, that stands out about CX in the last year that has really impacted what you do?

04/10/2022

"Instead of celebrating CX day, start celebrating your customers" Dave Benjamin.

29/09/2022

Diversity is being celebrated in one way or another between August and October.
Read what some of the Women at Interact RDT have to share.

Actioning a DE&I society for South African women with contributions by Kgomotsego Chiri, Account Manager, InteractRDT & Nthabiseng Mabusa, Fieldwork Services Manager, InteractRDT This year’s South African Women’s Month is themed “Women’s Socio-Economic Rights and Empowerment: Building Back B

20/09/2022

Supplier CX? Is that even a thing?
Here's what we think.

How improving supplier CX benefits your business Let’s begin with the tough question: Are suppliers customers? Nope. But should we treat them as such? Perhaps. After all, they play a significant role in helping a business to achieve operational success. Okay… On that basis, surely large corporat...

13/07/2022

Do you know what your brand's secret sauce is? The thing that keeps your customers coming back?
https://www.interactrdt.com/blog/2022/07/13/brand-experience-if-people-dont-feel-it-its-not-your-brand/

How to use Brand Experience (BX) as a secret sauce If you’ve ever watched Walt Disney’s Ratatouille, you’ll probably remember the scene in which the famous food critic tastes the restaurant’s ratatouille. His mind travels to a tender memory of his mother preparing the dish for him as a boy. ...

11/07/2022

True or false? What do you think?

If you deploy digital talent only in IT departments, they may end up leaving the company due to a lack of professional progression.



https://www.interactrdt.com/blog/2022/04/12/get-digital-right-with-the-right-people-those-who-are-data-drive-creative-innovative-enough-to-re-imagine-the-digital-customer-journey/

To get digital right, you need the right people. The global pandemic sped up the inevitable, which was the move towards digital experiences and digital expectations. But the acceleration of digital transformation has left us – especially those of us who work in User Experience (UX) and Employee

04/07/2022

Have you re-thought your customer journeys lately?

Organisation-centric thinking often results in journey mapping that once designed, is often forgotten about for half a decade.

Do you understand the problem with this approach?

30/06/2022

Just because today is the last day of , we remind you that you continually need to design your for tomorrow's workforce.
https://www.interactrdt.com/blog/2022/06/30/employee-experience-in-with-the-new/

What you need to know about employing a young workforce June is Youth Month, which means we’re celebrating fresh ideas, new-world skills, and future leadership. But Youth Month is also a nudge for us to take a good, hard look at employee experience (EX). A younger, fresher workforce brings with it...

29/06/2022

Irony of ironies: The workplace needs digital transformation talent… to help us to attract the talent we need to help us to digitally transform!


Have you wrestled with this in your business?

Comment below.

28/06/2022

Today's youth are tomorrow's customers with all their advanced needs and expectations.

Do you have a future-focused CX strategy?


https://www.linkedin.com/feed/update/urn:li:ugcPost:6945757332291104769?utm_source=linkedin_share&utm_medium=member_desktop_share&utm_content=post

Are you designing for your market today or tomorrow? One size doesn't fit all or does it? Comment below on how you are approaching this.. ...

08/06/2022

What do you know about employee experience (EX) in your business?
Is about engagement or enablement? Is it about making jobs more purposeful? Is it about reward? Is it about being kind to your people? And if it’s a blend of these, how much of each? What’s the ratio?

https://www.interactrdt.com/blog/2022/03/10/the-right-ex-metrics-ex-is-not-soft-some-of-it-is-actually-rock-hard/

02/06/2022

Cultural diversity at the office has business value beyond mere compliance. Here are our tips to achieving a diversity-centric workspace.

https://www.interactrdt.com/blog/2022/06/02/make-a-space-in-your-space/

25/05/2022

Be honest with yourself: Does your talent know what they need to do for a promotion, to be upskilled, to valued and listened to, to feel included and part of the team, to access the right resources, or to be praised and recognised for excellent work?

23/05/2022

The digital talent you need is likely to pay little attention to your company if it’s in the process of digital transformation, when compared to what they perceive as digitally solid companies. Therefore, a basic hygiene factor of hiring for sustainable digital transformation is ensuring that the relevant digital tools are already in place to serve your people. Read more:
https://www.interactrdt.com/blog/2022/04/12/get-digital-right-with-the-right-people-those-who-are-data-drive-creative-innovative-enough-to-re-imagine-the-digital-customer-journey/

To get digital right, you need the right people. The global pandemic sped up the inevitable, which was the move towards digital experiences and digital expectations. But the acceleration of digital transformation has left us – especially those of us who work in User Experience (UX) and Employee

22/10/2021

Is your CX BS?

https://www.interactrdt.com/blog/2021/10/20/is-your-cx-bs-cx-and-business-goals-align/

Aligning CX and Business Goals Business Objective or Better Sameness? Every business needs customers. Customer expectations are ever increasing. So, it’s not surprising that improving the customer experience remains a key business goal for 2022, with global spending on CX estimated to reach $640 b...

14/10/2021

Silo mentality is one of the biggest obstacles to improving customer experience. https://www.interactrdt.com/blog/2021/10/14/organisational-silos-and-customer-experience/

It's already common knowledge that for business to succeed, it is essential to deliver an exceptional customer experience. But what makes for a winning customer experience? Experts agree that integrating customer-centricity as a core philosophy in your business, and delivering consistent, perso

07/10/2021

October is CX month!

Is your business customer-driven?

Do you think it’s important to put the customer experience as your organisation’s #1 priority in this consumer-centric day-in-age?

https://www.interactrdt.com/blog/2021/10/06/what-is-customer-driven-strategy-why-does-it-matter/

Originating from the world of marketing, customer-driven strategy is often thought of in terms of branding, communications, and other marketing-specific terms, but the reality of strategy means that it should always be thought of with a bigger-picture view than that. If you acknowledge, as most mode

05/10/2021

Happy CX Day!

What is the top priority for your business over the next 5 Years?

CX is the key brand differentiator. Is it your priority?

30/09/2021

Ensure that your brand communication features in places that align to your company values and that the message you convey matches your values and those of your ever-more conscious audience. Your CI should guide where you place your ads and your brand message.

29/09/2021

We're almost at the end of heritage month. You may not know what heritage branding is but you've definitely come across it maybe even without realising it. Does your company use heritage branding? Want to know more...?
https://www.interactrdt.com/blog/2021/09/29/heritage-and-brand-identity/

With the braai fires dying down from Heritage Day here in South Africa, and with Heritage Month almost behind us, we at Interact RDT wanted to take a moment to talk about an element of corporate identity that doesn’t get enough attention: heritage branding. What is Heritage Branding? You may not h...

28/09/2021

Consistency of your brand characteristics builds trust.

27/09/2021

All your customer touch points need to express your brand identity. This creates consistency and builds brand strength.

24/09/2021

https://www.interactrdt.com/blog/2021/09/22/how-to-get-brand-identity-right/
How can companies get their CI right whilst keeping an eye on product and operational development? While product concerns are often deemed more important, most companies are not aware of how integral their identity is to the their products or services.

Whether you’re in the process of developing your brand or corporate identity (CI), you already know how easy it is to get it wrong. Possibly because you’ve not researched the audience you’re crafting an identity to serve, or because your brand is not consistently living up to the corporate ide...

22/09/2021

Last month,our blog spoke a lot about buyer personas.
But when you're thinking about who your customer is, are you also using that information to figure out WHO YOUR BRAND IS?

Good CX reflects socially conscious values.

21/09/2021

Have you mistakenly put your CI on the back burner?https://www.interactrdt.com/blog/2021/09/20/why-companies-bad-at-corporate-identity/

In our last article, we talked about a couple of examples of brands making huge missteps with their corporate identities. One would think that large, well-established brands would know better than to make such mistakes, but as it turns out, many brands are simply bad at establishing a corporate iden

08/09/2021

For public-facing companies, all news is not necessarily good news.
In this day-in-age, making headlines can be a nightmare for brands. But do you care if the companies you buy from are in the news for issues of insensitivity?
https://www.interactrdt.com/blog/2021/09/07/identity-failure-brands-get-communication-wrong/

One doesn’t have to look far to find organisations who have fumbled on communicating the values of their corporate identities over the past decade or so. As brands try to cater to the social awareness of more connected, informed, and demanding audiences, more and more have discovered that lacking ...