Interact RDT

01/07/2025

Customers don’t leave because they don’t care—they leave because it’s too hard to stay.

When your experience demands too much mental effort, it triggers decision fatigue, erodes trust, and weakens loyalty.

The fix? Reduce cognitive load. Simplify choices. Build trust through seamless experiences.

Let’s explore how. www.interactrdt.com

30/06/2025

Knowing your ideal customer isn’t just helpful — it’s the foundation of real growth.

Our ICP Playbook helps you define and activate your Ideal Customer Profile with clarity. From marketing and sales to product strategy, everything becomes easier when your team is aligned around who you’re truly serving.

🎯 Imagine what’s possible when everyone’s pulling in the same direction.
Build smarter strategies. Grow with purpose.

Learn how: https://icp-playbook.interactrdt.com/

27/06/2025

What if the real story behind customer behavior isn't in what they say but in what they do? Silent signals—hesitation, repeated visits, and fragmented actions—are key to understanding customer emotions. Dive into the importance of decoding these subtle cues and unlock deeper insights into their decisions. Let’s embrace these emotional breadcrumbs to enhance our strategies and elevate the customer experience. How do you interpret unspoken behaviors?

26/06/2025

Think your customers are satisfied? Check again.

Satisfaction scores only scratch the surface. Emotions reveal the truth behind engagement and retention.
It's time to connect hearts and data.

Discover how emotional metrics can transform your CX strategy.

Read more: https://www.interactrdt.com/blog/2025/06/25/measuring-emotions-cx/

24/06/2025

Ever been frustrated by a small glitch — a page that won’t load, a message that didn’t make sense, a follow-up that never came?

These may seem like minor issues, but to your customer, they’re deal-breakers. In CX, the little things are the big things.

When we ignore the details, we risk losing loyalty, trust, and ultimately, business.

Let’s stop overlooking what really matters.

20/06/2025

Is your sales strategy powered by the strength of an Ideal Customer Profile? In the world of sharp competition and narrowing margins, knowing exactly who you need to reach can be your secret weapon. The ICP Playbook serves as a strategic blueprint that streamlines efforts and strengthens connections.

How does an ICP fit into your business strategy?

27/03/2025

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29/05/2023

Explore our latest blog: 'Why Customer Experience Tech Requires Human Flair'. Dive into the fascinating world of digitisation and learn how human touch remains a critical element in successful digital transformation.

At Interact, we've harnessed 15+ years of experience, blending scientific insights and industry expertise to exceed customer expectations in an increasingly digital world. Understand the significance of a customer-first approach, the value of humanisation amidst bots, and the importance of balancing technology with empathy. Don't miss out on the magic where technology meets human touch. Ready to learn more? Read now!

If you haven’t digitised any part of your business, you make up a (very) small portion of the business population – because we now live in a world where screens are the norm and human connection, bizarrely, is the exception.

29/05/2023

Unlock the potential of the jobs-to-be-done (JTBD) framework with InteractRDT.
For over 15 years, we've led the field, applying the science of experience to innovate and meet unanticipated customer needs. Dive into our comprehensive blog post that demystifies the 5-step JTBD interview process.

Discover how to identify your customers' desired outcomes and incorporate them into your business strategy for more predictable innovation. We break down the process from the pre-interview legwork to interpreting and implementing your findings. Remember, magic happens when theory meets practice. Ready to make your customers’ jobs easier? Learn more, read now

Click the link to learn more:

Ever heard of the jobs-to-be-done (JTBD) framework? It’s a target market segmentation theory that is based on a customer’s desired outcome instead of the

07/12/2022

The real business experience involves more than just BX.

And how has BX changed post-pandemic? Every business wants to be the bee’s knees, but it’s easier said than done, right? Oberlo states that 88% of consumers feel brand authenticity is an important determiner. Fair enough. We all hope our favourite store doesn’t have a secret, smoke-filled mone...

10/10/2022

Do you think loyalty programmes are effective?

https://www.interactrdt.com/blog/2022/10/10/loyalty-programmes-and-customer-experience/

04/10/2022

We want to hear from all the CXers out there today on CX day. Tell us the one thing you've learned, or can share, that stands out about CX in the last year that has really impacted what you do?