LARA-ANNE SEARLE
Creative Professional with 23+ years of experience in traditional design, finished art, website design and online marketing
TRADITIONAL DESIGN: I am a traditional graphic design artist by training. During my decades of working in the marketing industry, I have gained in-depth experience in corporate graphic design work and in designing for electronic platforms. SOLID EXPERIENCE: I
gained an excellent grounding during my years of working for mainstream creative agencies, including Ogilvy & Mather and Lindsey Smithers FCB. I also ran my own business for over 10 years, specialising in DTP services, graphic design and finished art. ONLINE DESIGN: Over time I have made the critical transition to being able to work in the online environment. Today graphic designers who can apply a traditional design background to the online space enable companies to stand out with a high-quality brand appeal online as well as off line. SKILLS: Research & development, social media strategy & implementation, creative solutions, graphic design – above the line, below the line and online; design for corporate, retail & professional services; WordPress front-end design; newsletter design, setup & management. ZANE HARPUR
The most exciting thing about working with technology is that the learning curve never ends
LOGICAL CREATION: With an aptitude for both creative and logical thinking, and 25+ years of experience in digital applications, I specialise in bringing together beautiful graphic design, quality content and high-level digital expertise, to provide companies with an efficient and effective route to market. My mission is to help small and medium-sized businesses to demystify all the online jargon that makes many of them shy away from technology, and help them take advantage of the remarkable opportunities available for marketing and communication online. DISTINCTIVE AND FUNCTIONAL: I build effective WordPress websites; create engaging social media campaigns, emails and newsletters; offer Adwords marketing and Google analytics; and manage digital platforms. I have been on a journey of continuous education ever since finishing high school, working primarily in digital print, graphic design and computer programming, gaining my skills on the job. EXPERT SKILLS: WordPress Website Development; Website Hosting; Search Engine Optimisation (SEO); WordPress Management (security, maintenance and support); Google Analytics; Email Marketing; Print Management
