Atom Marketing South Africa

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Atom Marketing South Africa

The Importance of Marketing in Tourism! Destinations conjure up images in traveler's minds that can lure them to visit or keep them away. Be seen!

Atom Marketing markets activities, accommodation and restaurants along the Garden Route and Eastern Cape through brochure management and distribution, various social media platforms and web hosting. Lets face it, it's competitive out there, especially in tourism - Your marketing strategy and presence needs to be effective, work for you and reach YOUR identified target market. We all know that the

tourism industry is mostly made up of small and medium size businesses, with varied budgets and resources, which is why having a plan of attack is so important. One which is almost guaranteed to generate a positive return on investment, is crucial. Using different print, broadcast and online advertising, signage and direct mail, marketing communicates the brand message throughout the five stages of traveler decision-making, identified by author Devashish Dasgupta in her book, Tourism Marketing as:

Get desire to travel
Collect and evaluate information
Decide on destination
Prepare for trip
Evaluate experience upon return

Promoting tourism is an ongoing process. Stay at the top of travelers minds. Atom Marketing markets activities, accommodation and restaurants along the Garden Route and Eastern Cape through brochure management and distribution, various social media platforms, web hosting as well as using different print, broadcast and online advertising, signage and direct mail. Communicating YOUR brands message! Where to stay, Where to play, while travelling in the Garden Route and along the Sunshine Coast. Western Cape
Steven Hendriks / 063 781 5722

Eastern Cape
Tamlyn McMullan / 072 389 5728

Address

The Crags
6602

Website

http://www.atommarketing.com/

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Our Story

What separates us from other Brochure Distribution Companies?

* Exclusivity

Our table top brochure stands hold only 9 or 12 advertisers. We do not believe in big board’s 40 - 60 advertisers, as it has no focus. Our holders are placed on reception counters or Guest seating areas by agreement with the display point. Reception = Point of inquiry.

All display points are hand-picked and we focus on high volume establishments. We do not believe in quantity, we believe in quality.

* Guesthouse and Accommodation relations

We have signed agreements with our display points, they market our clients and receive reciprocal marketing from us via www.addo2capetown.com. All our display points and advertisers are listed on this unique online Tourist Guide of the Garden Route and Eastern Cape. Please note that we are in the process of rebuilding the website which have key features like online booking availability via Nightsbridge and Activitybridge as well as live maps and location services with the goal to convert to an APP in the middle of 2018.

* Excellent service

ATOM marketing was started by Tenikwa Wildlife Awareness Centre a wildlife tourist facility based in Plettenberg Bay.

They moved away from general brochure distributors due to the fact that brochure boards have become over crowded with no push for activities. In 2014 we started o Atom Marketing focused on marketing and highlighting the top activities in specific areas through some of the top accommodation establishments in The Garden Route, Eastern Cape and Klein Karoo.

All of our routes are designed as a feeder into your area. Focusing marketing into a feeder area has a number of benefits. Brand strengthening due to your brand being marketed outside of your establishments location, online or telephonic bookings made to you from outside your area already gets you ahead and the main benefit is that it cuts out your competitors. The moment the tourist move into your area they are fighting against time as they generally only stay in an area for 1 or 2 nights meaning that they have limited time to do things. If you secured them as a booked client while on route then you have eliminated your competitors.

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