Our Story
The Kariba Publicity Association was started in 1994 as a volunteer support group for businesses in Kariba. Shortly after, it was voted Zimbabwe’s best Publicity Association in 1998. Between 2000 and 2011, the Association went into a deep slumber as tourism slumped in Zimbabwe in general and Kariba in particular. In 2011, the Municipality of Kariba, realising the need for a vibrant publicity association, registered it as a Trust with the participation of other Kariba stakeholders, with the aim of marketing Kariba as an investment and tourist destination.
Its membership consists of corporates, small and medium enterprises, individuals and tourism & hospitality operators. The Association is designed to support businesses and tourism activities in Kariba.
The major KPA objectives are:
a. To publicise the amenities and natural resources of Kariba and its environs for the purpose of encouraging the growth of tourism, the establishment of industries and commercial undertakings within the area as well as establishment of cultural, recreational and sporting facilities within Kariba; and assist were possible in the overall preservation of the environment.
b. To publish and disseminate any relevant information concerning Kariba and its environs through media.
c. To provide an information Bureau for the benefit of tourists and visitors.
The KPA has achieved quite a lot in the past. It received an award for the Best Publicity Association stand at Sanganai Travel expo in 2015. It is well known for its advocacy work in Kariba.
The strategic direction and goals of the Association are the KPA’s response to its understanding of what its stakeholders value most about the organization, and current opportunities and challenges for offering a high-quality system of support in the community for stakeholders and members.
The five-year period of this strategic plan will be a time of assessing and deepening KPA’s approach to its work. Concurrently, the KPA will take more of a leadership role in working with a broader array of community members, and it will explore actively engaging more members.
With a new vision, mission, goals and objectives the KPA expects to achieve most of its planned activities.
The Kariba Publicity Association will be a highly visible, well-respected, nonprofit organization that attracts increased numbers of stakeholders and higher levels of contributions to support operations and the endowment fund in making Kariba the ultimate tourist destination.
Successful implementation of this strategic plan will result in more quality support and services delivered to stockholders and shareholders, more members are welcome in the tourism and business community and a broader array of resources in the community valuing and supporting Kariba as a destination.
The ultimate result that KPA aspires to achieve is far beyond high quality support services for tourists and business people - we aspire for a culture of excelence.
Kariba's information bureau with old and current information on Kariba's tourism, investment and busi The major KPA objectives are:
