What are the opening hours?

Monday 08:00 - 18:00 Tuesday 08:00 - 18:00 Wednesday 08:00 - 18:00 Thursday 08:00 - 18:00 Friday 08:00 - 18:00 Saturday 08:00 - 18:00 Sunday 08:00 - 18:00

Pure Africa

Name: Pure Africa
Address: Pure Africa Waterfront, Victoria Falls, 0000, ZW
Telephone: +263832842475
Price range: $$$
Rating: 5

Pure Africa is a premium tourism operator with a responsible ethos. We strive to redesign the destination experience for high-end travellers.
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Based in Victoria Falls, we offer curated experiences, river cruises, events, weddings, and destination services. Pure Africa's experiences include an array of River Cruises onboard our recently refurbished fleet of boats, dining options along the Zambezi River, Guided Tours and a selection of Exclusive Experiences for the discerning traveller. Having built a reputation for destination events from

Weddings to Groups & Incentives, our expert Destination Services ensure that any experiences or event’s itinerary is seamlessly handled and delivered as a full solution. As part of our commitment to respect the environment we operate in, we work as much as possible with local artisans, farmers and community projects, whilst seeking out the latest in terms of industry trends, innovative practices and technology worldwide.

25/06/2024

Craving a leisurely lunch, a lantern-lit dinner, or maybe even a traditional potjie feast?

We offer a variety of experiences for delicious dining on the banks of the Zambezi River 🍽️

🌿 The Eatery Lunch Experience: Embrace the art of long, leisurely lunches with uninterrupted views of the Zambezi shoreline.

🌠 The Eatery Dinner Experience: Enjoy a delicious three-course meal under a star-studded African sky, with the soothing sounds of the Zambezi as your backdrop.

🍲 The Eatery Pot Experience: Indulge in traditional stews simmered to perfection in potjie pots. Enjoyed al fresco by the river for a distinctly African dining experience.

Psst...Pure Africa’s cruises conveniently depart from the Pure Africa Waterfront.

Combine one of our popular Sunset Cruises with a meal at The Eatery in the evening, leaving you in Pure Africa’s care until your after-dinner transfer gets you safely back to your accommodation.

21/06/2024

Indulge at The Eatery at the Pure Africa Waterfront, the most mesmerising dining location on the banks of the Zambezi River 🌿🍽️

Nestled amidst ilala palm trees and cascading manicured lawns, our uninterrupted private waterfront sets the perfect scene for an unforgettable meal.

Enjoy al fresco lunches and dinners prepared to perfection by our talented chefs 👨🏾‍🍳

Or opt for the special The Eatery Pot Experience, featuring a selection of traditional potjie pots with stews cooked for hours over an open fire 🔥

Let us take care of everything for you, from bewitching cruises to a gourmet meal.

14/06/2024

Searching for your next exclusive experience? 🔍

Escape to an island above Victoria Falls with Pure Africa’s intimate private picnic 🛥️

Arrive by boat and unwind on luxurious couches, rugs, and plump cushions, with the soothing sound of the river and our caring team at your service.

Indulge in our signature Mojito welcome drink and a premium picnic lunch featuring freshly prepared wraps, assorted salads, cold cuts, cheeses, and delightful desserts 🍰

This is perfect for birthdays, anniversaries, family celebrations or as a serene retreat from your busy schedule.

You can even enhance your experience with Art of Africa painting sessions or a massage therapist.

Get in touch to know more!

N.B Please note this experience is weather-dependent and has a minimum of 10 people.

11/06/2024

Experience our gorgeous gardens 🌿

Design, style, and elegance are key pillars of Pure Africa.

Driven by Managing Director Elisabeth Curiger and her Italian husband Enrico Longhi, their expertise brings a touch of worldly sophistication and Swiss-Italian elegance to Pure Africa's waterfront gardens, located on the banks of the mighty Zambezi River ✨

During lockdown, the team landscaped the entire Pure Africa Waterfront, creating a breathtaking oasis that perfectly blends with the environment.

Our approach draws inspiration from natural elements, local crafts, and sustainable materials 💚

We can't wait to welcome you to our gardens!

07/06/2024

Our new YouTube channel...

Keen to explore the best of Victoria Falls but don't know where to start?

Discover Pure Africa... your partner for premium, responsible, African adventures 🌍

We offer a full range of curated experiences, from breathtaking river cruises to unforgettable weddings, memorable events, and bespoke destination services.

Our responsible ethos ensures that every adventure leaves a positive impact on the environment and local communities 🌱

Dive into the heart of Vic Falls with us and discover our stunning experiences on offer via our YouTube channel.

Subscribe now to experience the magic of Victoria Falls, the vibrant local culture, and the unparalleled beauty of the Zambezi River - https://www.youtube.com//videos

05/06/2024

🌍 Honouring World Environment Day 🌍

At Pure Africa, we believe in the power of responsible travel and a continued dedication to a positive impact in the Victoria Falls region 💚

Here's how we support sustainable tourism-

1️⃣ A portion of our revenue supports the Victoria Falls Anti Poaching Unit and Greenline Africa Trust , empowering local communities, youth, women, and children.

2️⃣ Have you noticed our Zambezi Explorer’s beautifully hand-woven Ndebele chairs and embroidered cushions? All were crafted in collaboration with local NGOs 🎨

3️⃣ We practice waste separation, recycling, and use recycled glassware. Plus, we’ve said NO to plastic bottles!

4️⃣ Our beautiful vessels, the Zambezi Explorer and Zambezi Reflections, harness solar power.

5️⃣ We source most of our fresh ingredients locally within the Zambezi area 🍃

Comment below with any queries. Together we can work towards making a difference 🌍

https://pure.africa/?utm_content=sked_665ea2843d0058258e574fac&utm_medium=social&utm_name=sked&utm_source=facebook

31/05/2024

🥁 Drum roll please...

Presenting our brand new experience... the Pure Africa Classic Dinner Cruise on Zambezi Reflections! 🌅

Perfect for those who enjoy culinary delights and losing themselves in nature’s beauty, this cruise offers an enchanting journey for food and nature lovers alike 🌿🍷

🛥️ Embark from the Pure Africa Waterfront and let the adventure begin...

As you enjoy the exquisite six-course dinner accompanied by expert wine pairing, the backdrop of silhouetted elephants and the distant serenade of hippos creates a truly magical ambience.

Every moment aboard our Dinner Cruise is designed to be a cherished memory, combining gourmet dining with the breathtaking beauty of the Zambezi River.

Don’t miss this perfect union of nature and culinary excellence! 🍽️🚢

DM us or email [email protected] to know more and book your cruise!

📸 Wigart Photography

28/05/2024

Conscious culinary cruising on the Zambezi 🌿🍽️

At Pure Africa, our commitment to sustainability extends to the food we serve.

We proudly source the majority of our fresh ingredients from within the Zambezi Valley, choosing to support local farmers.

Join us for a conscious dining experience that nourishes both you and the planet 🌍✨

To find out all about our cruise options check out the link in bio ⬆️

https://pure.africa/experiences/?utm_content=sked_66535913a23efba08702f2d6&utm_medium=social&utm_name=sked&utm_source=facebook

24/05/2024

21/05/2024

Why choose one when you can have both? ✨

The EFT Group decided to combine two wonderful experiences for their group event on the 13th of May.

They began the evening with a magical cruise on our flagship Zambezi Explorer.🛳️

After enjoying time on the mighty Zambezi River, the evening was followed by a delicious waterfront dinner.🍽️🥂

Swipe right to hear the dulcet tones of the incredibly talented Shane Peel . The perfect accompaniment to such a special evening. 🎶💖

Looking to organise a special event? Get in touch with our reservations team on [email protected] to find out more.

https://pure.africa/?utm_content=sked_664c4997d8f5767e31d10d10&utm_medium=social&utm_name=sked&utm_source=facebook

17/05/2024

On this Endangered Species Day, we want to shine a light on the value of conservation work ❤️🌍

The Victoria Falls Anti-Poaching Unit (VFAPU) tirelessly works to highlight the fragility of wildlife and the need to address the poaching crisis.

Their vital operations not only preserve animals we love for future generations, but also ensure we build and nurture a thriving eco system 🐘🦒

Here at Pure Africa we are honoured to continue supporting Victoria Falls Anti Poaching Unit

To find out more about their great work, click here - https://vfapu.com/

13/05/2024

A toast to the vibrant flavours of Africa this World Cocktail Day!🍹

Savour the essence of Africa's spirit, with every sip enjoyed against the backdrop of the majestic Zambezi River✨

Give us a ❤️ if you'd like to be enjoying a cocktail of the mighty Zambezi River today!

https://pure.africa/?_kx&utm_content=sked_6641ab0ba8235b594669f2ca&utm_medium=social&utm_name=sked&utm_source=facebook

11/05/2024

The top 3 things to do at Victoria Falls...

1️⃣ A hike to Batoka Gorge (we like to go at sunrise so you can have it all to yourself!)
2️⃣ Zambezi National Park, where you can wonder at the Falls and see some safari favourites 🦒🐘
3️⃣ ...and of course enjoy the magic of the Zambezi on an exclusive cruise with Pure Africa 🛥️

We offer refined Sunset Cruise experiences onboard our flagship vessel, the Zambezi Explorer, as well as Sunrise, Lunch and Dinner cruises, each bringing the river to life in their own way ☀️

To see all our cruise experiences, click here - https://pure.africa/experiences/

07/05/2024

It’s always a good time for a Zambezi River Cruise 🛥️

With an established reputation that sets us apart from the rest, Pure Africa merges professionalism, excellent service and personal flair with the most up to date and modern fleet.

Today our fleet consists of four vessels –

1️⃣ The Zambezi Explorer, Pure Africa’s flagship cruiser which has recently been refurbished and restyled, has three decks, the upper 'Signature Deck' being the most select and where you can enjoy the uninterrupted views of the Zambezi River.

2️⃣ The Zambezi Breeze features spectacular vistas, a central bar, and recently upgraded facilities including a new top deck, solar panels, and natural material furnishings.

3️⃣ Zambezi Reflections is a dedicated floating restaurant and recognised as the premier dining experience on the river, perfect for either group bookings or individual travellers seeking out something exceptional.

4️⃣ Kalunda is a private cruiser that allows guests to peacefully and intimately explore the Zambezi River’s navigable channels as it idles quietly up and down stream.

Thinking about booking a cruise? Click the link below to see all the cruises we offer on our 4 vessels ⬇️

https://pure.africa/experiences/

03/05/2024

comes to Pure Africa ✨

Taking place between 15th - 17th April, we were delighted to be the chosen location for the DWP’s (Destination Wedding Planners Congress) official function celebrating their 10-year anniversary.

The coming together of hundreds of wedding planners and designers around the world, we were thrilled to play a part in welcoming the DWP to Vic Falls and Zimbabwe.

Over 350 guests enjoyed a Sunset Cruise on the mighty Zambezi River and celebrated the closing cocktail event at the Pure Africa Waterfront 🥂

We were honoured to be involved in this very special event and look forward to many Pure Africa weddings in the future!

30/04/2024

27/04/2024

At Pure Africa the fundamentals of design and style are purposely applied to all aspects of what we do.

Our products are designed to be functional, beautiful and long-lasting ❤️

Everything we create draws inspiration from the natural elements, local arts, crafts and sustainability of materials found in around Victoria Falls 🇿🇼

➡️ Swipe to see some of our favourite design elements at Pure Africa, including the drinking glasses cut from our used bottles at the Victoria Falls Recycling ♻️

22/04/2024

Happy Earth Day 🌎

Anchored in the Spirit of the Community, Pure Africa has its heart in the right place with deeply embedded sustainable practices and an unwavering commitment to the environment.

One of our current initiatives is the 67 Blankets for Nelson Mandela Day Campaign, which will be launched in Victoria Falls on Nelson Mandela Day (18th July) 🇿🇼

Elisabeth, our co-founder is the Zimbabwean Ambassador, and as you can see the campaign is off to a great start!

Find out how you can get involved here - https://67blankets.co.za/

19/04/2024

The Pure Africa waterfront: the perfect spot for any event 🥂

With over a hectare of space and 110 m of river frontage, our waterfront can host over 350 people and has two areas on different levels for erecting a marquee tent.

Whether it's a wedding, anniversary, work event, or a small private dinner, the Pure Africa Waterfront is the right choice...
.. no matter the occasion.

✉️ To find out more about available dates and prices, email us at [email protected]

📸 Some images by Photos by Mana

https://pure.africa/events-celebrations-2/?utm_content=sked_660be7d8c224e70182117d03&utm_medium=social&utm_name=sked&utm_source=facebook

16/04/2024

12/04/2024

⭐ Winner Announcement ⭐

Thank you to everyone who entered our competition to win a sunset cruise on the Zambezi Explorer for two 🛥️

We are delighted to announce the winner is Courts Haddon 🎉 Please DM us for more information.

The competition is now closed.

📸 We've loved seeing all your amazing pictures, so please keep tagging us in the future!

The Pure Africa Team

https://pure.africa/?utm_content=sked_6618dbd0c7e81f70e9a777e1&utm_medium=social&utm_name=sked&utm_source=facebook

09/04/2024

Creating magic under the star-studded African sky... 🌠
..that's how we describe our exclusive dinner experiences over the years!

Several different options are available, so head to the link below to find out more.

https://pure.africa/events-celebrations-2/

05/04/2024

Say hello to the new additions to our vehicle fleet 👋🏽

Our top-of-the-range Toyota Quantums mean that you can cruise around Victoria Falls comfortably and in style!

Find out more about our Destination Services at the link below or email us at [email protected].

https://pure.africa/destination-services/

02/04/2024

⭐ Competition time: Win a sunset cruise for two along the Zambezi River ⭐

For a chance to win a sunset cruise on the Zambezi Explorer for two, enter our competition!

To enter:

1️⃣ Make sure you are following Pure Africa and Pure Africa Weddings
2️⃣ Tag any recent photos and videos of your time with us with Pure Africa
3️⃣ A winner will be chosen at random by the Pure Africa Team on Wednesday the 10th of April, so make sure you have tagged us before then.
4️⃣ You have until 2nd April 2025 to claim your prize

Head to the link below to see what a sunset cruise includes 🛥️

📸 We can't wait to see your pictures and videos from recent good times with us!

🍀 Good luck!

https://pure.africa/sunset-cruises/?utm_content=sked_660be6fdcea0e7f0e83890a8&utm_medium=social&utm_name=sked&utm_source=facebook

31/03/2024

🐰 Wishing all our followers a Happy Easter! 🌷

We hope you have a wonderful weekend celebrating with friends and family, wherever you are in the world.

We've been busy on an Easter Egg hunt at the Pure Africa waterfront... what have you been up to? 🥚

The Pure Africa Team

26/03/2024

You never know who you're going to meet on your way to work... 🐘

📍 Our co-founder Elisabeth captured on location in Vic Falls.

https://pure.africa/?utm_content=sked_65f2c344f37a5c4b289a5f36&utm_medium=social&utm_name=sked&utm_source=facebook

22/03/2024

18/03/2024

Anchored in the spirit of the community, Pure Africa has deeply embedded sustainable practices and an unwavering commitment to our environment.

♻️ As a tourism operator with a responsible ethos, we make impact tangible and always strive to be at the forefront of responsible travel...
.. keeping our efforts and contribution transparent, while actively minimising our environmental footprint 👣

We have two impact partners to help us in our mission -

💚 Greenline Africa Trust is a local community based organisation working with youth, women and children in and around Victoria Falls and Livingstone.

➡️ As well as our monthly contributions, we purchase vegetables and fruits grown by local farmers who are part of the Greenline Africa program, and all our new furniture for the new Zambezi Explorer was created by a women workshop project led by the organisation as well.

💚 Victoria Falls Anti Poaching Unit

➡️ For the past 5 years, Pure Africa has been supporting the incredible work done by VFAPU by doing what we do best – or at least one of our fortes – organising and hosting a successful special event annual fundraiser.

Want to know more about our impact projects? Drop us a question or comment below ✎

14/03/2024

Our Riverside Picnic Experience

Indulge in an intimate island retreat above the majestic Victoria Falls.

Leave the crowds behind as you arrive by boat to a secluded spot where luxurious couches, plush cushions, and the impeccable service of the Pure Africa team await.

Then relax as you enjoy a sumptuous picnic lunch of freshly prepared wraps, salads, cold cuts, and cheeses, accompanied by a selection of delectable desserts and premium beverages from the full bar.

This exclusive experience is one like no other, and a perfect choice for those looking for a romantic getaway or a special occasion.

Contact us to find out more either at the link below or email [email protected].

https://pure.africa/exclusive-experiences/

12/03/2024

⭐ 67 Blankets Campaign launching 18 July 2024 in Vic Falls ⭐

67 Blankets for Nelson Mandela Day is a charitable organisation that encourages individuals across the world to knit or crochet blankets for those in need.

🇿🇼 Our co-founder Elisabeth is the Zimbabwean Ambassador, and today we are excited to announce that we will be launching the next campaign, here in Victoria Falls, on Nelson Mandela Day (18 July 2024).

To find out how you can get involved and for more information about the charity, click here - https://67blankets.co.za/?fbclid=IwAR00yzNQhMp_3FkKvcKnHLgUbwLPiW3UgL95Hu-hDI9mwoOSR8E72sYp_iQ

Address

Pure Africa Waterfront
Victoria Falls
0000

Opening Hours

Monday	08:00 - 18:00
Tuesday	08:00 - 18:00
Wednesday	08:00 - 18:00
Thursday	08:00 - 18:00
Friday	08:00 - 18:00
Saturday	08:00 - 18:00
Sunday	08:00 - 18:00

Telephone

+263832842475

Website

http://www.pure.africa/

Alerts

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Videos

Experience our gorgeous gardens 🌿 Design, style, and elegance are key pillars of Pure Africa. Driven by Managing Director Elisabeth Curiger and her Italian husband Enrico Longhi, their expertise brings a touch of worldly sophistication and Swiss-Italian elegance to Pure Africa's waterfront gardens, located on the banks of the mighty Zambezi River ✨ During lockdown, the team landscaped the entire Pure Africa Waterfront, creating a breathtaking oasis that perfectly blends with the environment. Our approach draws inspiration from natural elements, local crafts, and sustainable materials 💚 We can't wait to welcome you to our gardens! #pureafrica #pureafricawaterfront #ecoelegance #sustainabletravel #designexcellence #naturalbeauty #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafall

Conscious culinary cruising on the Zambezi 🌿🍽️ At Pure Africa, our commitment to sustainability extends to the food we serve. We proudly source the majority of our fresh ingredients from within the Zambezi Valley, choosing to support local farmers. Join us for a conscious dining experience that nourishes both you and the planet 🌍✨ To find out all about our cruise options check out the link in bio ⬆️ #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls https://pure.africa/experiences/?utm_content=sked_66535913a23efba08702f2d6&utm_medium=social&utm_name=sked&utm_source=facebook

🇿🇦 INDABA 2024... The Pure Africa team spent last week connecting with top industry leaders, discovering new opportunities and meeting those involved in shaping the future of African travel 🌍 Here our very own Memory Kaigawile shares her experience and thoughts on the show. We're already looking forward to 2025! See you then... 📍 Durban, South Africa #INDABA2024 #INDABA #AfricaTravelINDABA #AfricaTravel #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls

The top 3 things to do at Victoria Falls... 1️⃣ A hike to Batoka Gorge (we like to go at sunrise so you can have it all to yourself!) 2️⃣ Zambezi National Park, where you can wonder at the Falls and see some safari favourites 🦒🐘 3️⃣ ...and of course enjoy the magic of the Zambezi on an exclusive cruise with Pure Africa 🛥️ We offer refined Sunset Cruise experiences onboard our flagship vessel, the Zambezi Explorer, as well as Sunrise, Lunch and Dinner cruises, each bringing the river to life in their own way ☀️ To see all our cruise experiences, click here - https://pure.africa/experiences/ #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls #victoriafalls

POV: you're enjoying your destination wedding with Pure Africa 🎊 We absolutely love to host all our couples and their friends and family, for their special day 💍 Our team works tirelessly to ensure everything is perfect, and all you have to do is enjoy the day ❤️ For more information about our wedding packages, go to the link below or contact us at [email protected] 📩 https://pure.africa/weddings/ #pureafricaweddings #victoriafalls #pureafricaweddingsvictoriafalls #vicfalls #victoriafalls #luxuryweddingsvicfalls #luxuryweddingvictoriafalls #weddingvicfalls #weddingvictorialfalls #luxurywedding #victoriafalls

Meet Memory, our Head of Sales and Reservations 👋🏽 Memory is the point of contact for our valued agents and clients, and works alongside the team in growing our support base. Her passion for the area and industry are matched by her enthusiasm and knowledge, and we couldn't run any of our operations without her! Watch the video to learn more about Memory and discover which Pure Africa experience is her favourite ⬇️ #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls #victoriafalls

Creating magic under the star-studded African sky... 🌠 ...that's how we describe our exclusive dinner experiences over the years! Several different options are available, so head to the link below to find out more. https://pure.africa/events-celebrations-2/ #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls #victoriafalls #privatedinnervicafalls #privatedinnervictoriafalls #exclusivedinnervictoriafalls

🌅 From sunrise to sunset... The Zambezi River. Victoria Falls is a stunning location, with so much to do and see... but the Zambezi River is undoubtedly a highlight. We're delighted that so many people choose Pure Africa as their way of exploring this beautiful river 🛥️ To find out more about all of our cruises along the Zambezi River, click here - https://pure.africa/experiences/ #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls #victoriafalls #worldwaterday #zambezirivercruise #zambeziriver #zambeziexplorervicfalls

Our Riverside Picnic Experience Indulge in an intimate island retreat above the majestic Victoria Falls. Leave the crowds behind as you arrive by boat to a secluded spot where luxurious couches, plush cushions, and the impeccable service of the Pure Africa team await. Then relax as you enjoy a sumptuous picnic lunch of freshly prepared wraps, salads, cold cuts, and cheeses, accompanied by a selection of delectable desserts and premium beverages from the full bar. This exclusive experience is one like no other, and a perfect choice for those looking for a romantic getaway or a special occasion. Contact us to find out more either at the link below or email [email protected]. https://pure.africa/exclusive-experiences/ #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls #travelvictoriafalls #pureafricaeatery #theeatery #thepureafricaeatery

💍 Did you get engaged this Valentine's and are starting to think about your wedding? If your dream is an African destination wedding, you’d be hard-pressed to imagine a more romantic setting than on the banks of the Zambezi River or overlooking the sheer magnitude of Victoria Falls ❤️ At Pure Africa we put our 20+ years of experience into guiding the arrangements of your perfect wedding day, bringing your ideas to life and ensuring that every detail of your special celebration is considered. Want to know more? Contact us at [email protected], we'd love to hear from you. 📸 Dan & Georgia's Wedding by @photos_by_mana #pureafricaweddings #pureafricaweddingsvicfalls #pureafricaweddingsvictoriafalls #vicfalls #victoriafalls #luxuryweddingsvicfalls #luxuryweddingvictoriafalls #weddingvicfalls #weddingvictorialfalls #luxurywedding #africanwedding

👋 Meet our co-founder, Elisabeth Curiger Did you know that Pure Africa is jointly owned by mother-son duo Elisabeth and Raphael? Whilst Raphael supports from his base in Zurich, Elisabeth is on the ground overseeing every aspect of the day to day operations. With impeccable standards and a strong desire to bring beauty in design, culinary offerings and innovative practices to the operation, Elisabeth delivers with a balanced consciousness and commitment to the surrounding community and environment. Keep watching to find out her favourite Pure Africa cruise... #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls #travelvictoriafalls #femalefounder

A sunset dinner on the river 🌅 Zambezi Reflections is a dedicated floating restaurant recognised as the premier dining experience on the river. Having undergone a complete refurbishment in 2020, which included redoing all furniture and fittings as well as the addition of a custom-designed grass carpet commissioned from Bulawayo-based weavers, our Zambezi Reflections has never looked better. ❤️ Tag someone you'd like to enjoy a special evening with on Zambezi Reflections... #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls #travelvictoriafalls #sunsetcruise #sunsetcruisezambeziriver #sunsetscruisevicfalls #sunsetcruisevicfalls

A visit to Victoria Falls isn’t complete without a mesmerising sunset cruise. Our flagship - the Zambezi Explorer - is the perfect option for those after a once-in-a-lifetime experience. Cruise the watery wilderness with the spray of the Victoria Falls, small river islands and lush vegetation as your backdrop. As canapés and drinks are enjoyed, you’ll be treated to the most magical sunset, before heading back to the Pure Africa Waterfront. 🌅 Wait until the end for the best view! #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls #travelvictoriafalls #sunsetcruise #sunsetcruisezambeziriver #sunsetscruisevicfalls #sunsetcruisevicfalls

🔈 Sound on! 📍Victoria Falls... the perfect place to soak up a magical sunrise. 🌅 And there's nowhere in the world quite like the Zambezi River for incredible sunrise views! Send this to someone you'd like to be sharing this special moment with. #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #travelvicfalls #luxurytravelvictoriafalls #travelvictoriafalls #destinationservicesvicfalls #destinationservicesvictoriafalls

Design is at the core of all we do at Pure Africa. Everything we create draws inspiration from the natural elements, local crafts and sustainable materials within the wider Vic Falls region. Most importantly, our recent refurbishments - in 2020 - were undertaken with the help of local community non-profit Greenline Africa. Take a tour of the interiors of the Zambezi Explorer, our flagship vessel, to see for yourself. Give us a ❤️ if you'd like to be on board right now. #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #luxurytravelvictoriafalls #designvicfalls #vicfallsdesign

Meet Ralph! 👋🏼 Ralph is Pure Africa's Maintenance Manager. Keep watching to learn more about him and understand the crucial work he does at Pure Africa waterfront and beyond. Needless to say, we would be lost without him! #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #luxurytravelvictoriafalls

Get Vic Falls all to yourself while on a sunrise hike to Batoka Gorge. You'll be treated to stunning scenery - and a good workout - before anyone else has even had their breakfast! And best of all, due to the river's changing water levels, this scenic gorge changes throughout the year, meaning a repeat visit is well-worthwhile. To experience Vic Falls with Pure Africa get in touch here - https://pure.africa/contact-us/ #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #luxurytravelvictoriafalls #batokagorge #batokagorgevicfalls #batokagorgevictoriafalls #batokagorgehike #sunrisehike

What to expect when you board the Zambezi Explorer's Signature Deck... Join us on Pure Africa's flagship for the cruise of a lifetime. Want to know more about our different experiences? Click here - https://pure.africa/experiences/ #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #sunsetscruisevicfalls #sunsetscruisevictoriafalls #sunsetcruisezambeziriver #zambeziexplorer #zambeziexplorerpureafrica #luxurytravelvictoriafalls #sunsetcruise

Say hello to the Pure Africa team... Today we shine a spotlight on Jimmy, one of Pure Africa's current student attachés. Give Jimmy a 👋🏾 #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #luxurytravelvictoriafalls

Wildlife at the Pure Africa waterfront. We're lucky that many different species call our river-facing lawns home. Keep watching to see how many colourful characters pay us a visit every day! #pureafrica #victoriafalls #vicfalls #destinationexperiencevicfalls #pureafricavicfalls #pureafricavictoriafalls #luxurytravelvicfalls #luxurytravelvictoriafalls

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Our Story

Pure Africa offers luxury cruises and signature experiences in Victoria Falls and along the mighty Zambezi River, ensuring African moments like no other.

The owner-run sustainable tourism company curates unique quality tours and experiences based on the guest’s specific needs and requirements, always considering their focal pillars of design, culinary art, innovation and impact.

Specialising in premium cruises, weddings and events, whether it's an exclusive bush dinner or romantic island picnic, Pure Africa's dedicated professionals pride themselves on ensuring that the guest’s expectations are always exceeded.