Latitude Insights

Latitude Insights Flexible, agile, curious researchers specialising in online and mobile research. Leaders in bringing the voice of the customer to the heart of a business.

Latitude Insights is different. Flexible, agile and curious researchers, continually evolving with customers. True local pioneers, Latitude Insights are early adopters of mobile and digital technology in research. Managing Director Dianne Gardiner is widely regarded as a thought leader in online communities and mobile research. By mixing tried and tested techniques with pioneering new methods we d

raw out deeper insights from a more diverse, more connected audience who, like us, are always on. Through this we paint a complete picture that provides the tools you need to make more informed decisions, pinpoint opportunity, reduce uncertainty, and enable change faster! While many are still experimenting with new technology, Latitude Insights have extensive experience in harnessing it’s full force research.

22/03/2013
Parallel Insights » Blog Archive » The devil makes work for idle hands

Why mobile makes sense!

You’ve got two minutes to yourself and what is the first thing so many of us think about doing? Getting out our phone to check our email, post a tweet, update a Facebook status, the list of possibilities goes on. The idea of doing nothing has disappeared almost completely.

19/03/2013
HuffPost

HuffPost

"Life is like riding a bicycle. To keep your balance you must keep moving."

-Albert Einstein

04/03/2013
Parallel Insights » Blog Archive » Australians on social media raise many an eyebrow?

Get behind the scenes on the Always On social media study. What surprised Tabitha Lucas, Research Director at Latitude Insights...?

I love the fact that people continue to surprise me. This particular instance was prompted by the results of a major study we have just completed about consumers and brands on social media called ‘Always On’.

01/03/2013
Mark Shaw at TED2013:

Mark Shaw at TED2013:

Imagine driving through a downpour and coming out with a dry car. Mark Shaw produces Ultra Ever-Dry, a liquid-repellent coating that may sound mundane but makes for one astonishing demo. The superhydrophobic coating acts as a shield against pretty much any liquids.

14/02/2013
Parallel Insights » Blog Archive » Blurring the lines

Marcail, research manager at Latitude Insights, shows how blurring the lines between digital and bricks and mortar can be a beautiful thing.

Within the retail world, we often hear talk of online stores as distinctly different to and separate from the more traditional physical bricks and mortar stores.

14/02/2013
Parallel Insights » Blog Archive » Blurring the lines

Parallel Insights » Blog Archive » Blurring the lines

Within the retail world, we often hear talk of online stores as distinctly different to and separate from the more traditional physical bricks and mortar stores.

13/02/2013
The Fetch Melbourne

The Fetch Melbourne

"They always say time changes things, but you actually have to change them yourself." ~Andy Warhol

31/01/2013
Parallel Insights » Blog Archive » How many smiley faces do you need to be happy?

A small experience results in a big question for Monica Greenwood, Research Director at Latitude Insights.

Dave Griffin, our shopper and retail specialist, recently blogged about customer service measurement (click here to read that). He cited a study based on just four ‘mystery shops’ which is clearly too few to come to any substantial conclusions about your customers’ in-store service or experience.

31/01/2013

So, the election is official. What do you think are the big issues that will shape the election campaign and result?

"It's about conveying the impression of strong leadership, saying that she is in charge, making the big decisions, seizing the initiatives." That's Michelle Grattan's take today on Prime Minister Julia Gillard's shock election announcement: http://ow.ly/1RFXve
What do you make of the timing?
Illustration by John Spooner

31/01/2013
R U OK Day

R U OK Day

We know that the older people are, the less likely they are to promote the R U OK?Day message & start a meaningful conversation. How can we convince more people to connect?

22/01/2013
30 Cute Heart-Shaped Gifts

Getting in early on valentines inspiration from Trendhunter

heart shaped gifts - Valentine’s Day is fast approaching, so take some cues from this list of heart-shaped gifts and be ready to spoil the one you love. Whether...

22/01/2013
HuffPost

Sure to go down as one of the greatest presidential speeches. Let's hope he can deliver on a spectacular vision.

"Our journey is not complete until our wives, our mothers, and daughters can earn a living equal to their efforts. Our journey is not complete until our gay brothers and sisters are treated like anyone else under the law – for if we are truly created equal, then surely the love we commit to one another must be equal as well." -President Barack Obama

21/01/2013

The Age

A fraction too much fiction: an Australian librarian has inadvertently made headlines around the world after they put up a tongue-in-cheek sign saying that all of Lance Armstrong's non-fiction books "will soon be moved to the fiction section": http://ow.ly/gYCpM

(Photo from Twitter: )

20/01/2013
TEDxChange

TEDxChange

We love this quote from Nelson Mandela: “Education is the most powerful weapon which you can use to change the world.”

What is your favorite quote?

20/01/2013
HuffPost

HuffPost

"Needless to say, we didn’t have Facebook when I was growing up. We had Phonebook, but... you wouldn’t waste an afternoon on it." -Betty White (SNL, 2010)

Happy 91st Birthday, Betty White!

14/01/2013

Girl Up

14/01/2013
Creativity Institute: Unleash Your Creative Mojo

Creativity Institute: Unleash Your Creative Mojo

Got the blues?

Did you know the color blue is a creativity-enhancing color. Next time you have a creativity block, paint the town blue!

10/01/2013
City of Melbourne

City of Melbourne

Hear hear! RT : A perfect day in Melbourne. So lucky to live here!

10/01/2013
Lego's Adorable Letter To Little Boy Who Lost His Toy

Lego's Adorable Letter To Little Boy Who Lost His Toy

If we've learned anything from this letter about a lost toy written by a 7-year-old boy, it's that Lego's customer service department should RUN THE WORLD. No, seriously.

08/01/2013
Parallel Insights » Blog Archive » When the people type…

It's not just what you ask, it's how you ask it.
In the latest Latitude Insight's blog Victoria Parr raises some interesting considerations for social research.

At the last AMSRS conference I presented a paper on the research to develop the design of plain packaging for to***co products (yes, that colour…… Pantone 448C). During the questions that followed, an audience member highlighted that even though the emphasis of the conference had been on new methodo...

07/01/2013
Creativity Institute: Unleash Your Creative Mojo

Creativity Institute: Unleash Your Creative Mojo

New Year's Resolution for moi: "Stay in Open Mode"

"We all operate in two contrasting modes, which might be called open and closed. The open mode is more relaxed, more receptive, more exploratory, more democratic, more playful and more humorous. The closed mode is the tighter, more rigid, more hierarchical, more tunnel-visioned. Most people, unfortunately spend most of their time in the closed mode. Not that the closed mode cannot be helpful. If you are leaping a ravine, the moment of takeoff is a bad time for considering alternative strategies. When you charge the enemy machine-gun post, don't waste energy trying to see the funny side of it. Do it in the "closed" mode. But the moment the action is over, try to return to the "open" mode—to open your mind again to all the feedback from our action that enables us to tell whether the action has been successful, or whether further action is need to improve on what we have done. In other words, we must return to the open mode, because in that mode we are the most aware, most receptive, most creative, and therefore at our most intelligent."

— John Cleese

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