Studio Wülf

04/22/2021

Places we miss.

Illustrations by our awesome

12/12/2020

Der Gagahof was featured in Grafikmagazin!

Der Gagahof Illustration Publishing Kinderbuch Schreibmaschine 12. Dezember 2020 Alles begann mit einer Schreibmaschine und einem Schild, auf das Sabine Magnet »Poetry to Go« schrieb, und damit eine jahrhundertealte Tradition zu neuem Leben erweckte: Die poetische Performance, auch als spontane Au...

12/07/2020

Right where it belongs. :)

DER GAGAHOF in seinem natürlichen Lebensraum.
DER GAGAHOF in its natural habitat.

12/04/2020

Aaand it's off into the world. :)

Der Gagahof in seiner natürlichen Umgebung... 🥰
Der Gagahof in its natural habitat.

11/23/2020

It's finally here! Available for purchase at www.magnetverlag.com and in German bookshops!

RELEASE DAY! Hier ist es, das erste Kinderbuch des Verlags: DER GAGAHOF, eine Geschichte in Reimen für Kinder von 4 bis 7 und für ihre erwachsenen Freund:innen. Erhältlich auf www.magnetverlag.com und im Buchhandel! Juhu!!
RELEASE DAY! Here it is, this publisher's first children's book: DER GAGAHOF, a story in rhymes in German for children from 4 to 7 and for their adult friends. Available at www.magnetverlag.com and in bookshops! Yay!

11/21/2020

Sneak p*ek of what's launching Monday! Head to to get your copy. ❤️

11/19/2020

4 more days!

Nicht mehr lange und wir eröffnen den Gagahof! Am 23.11.20 ist es soweit. 🐱🐶🐰🐷🐮🐔🦆🐥🐴🐝🐑🐖🐓🐕
Not long until we officially open the Gagahof! November, the 23rd is the day!
📷 Verena Kathrein

04/26/2019

This year, will present $22,000 in cash awards to Canadian students in all areas of communication design. We're thrilled that our founder Linna Xu will be a judge in the 52 Pick-up Award for Typography alongside a panel of industry experts. Submit your entry today!
https://www.rgd.ca/2018/12/10/2019-student-awards-call-for-entries.php

12/27/2018

A reminder that self-care is just as important as everything else you’re supposed to be doing during this busy time of year. It’s not selfish or lazy to take time for yourself! Hoping that everyone is carving out a space for themselves during the holiday season. We take Christmas - New Years off to recoup and recharge. See you in the New Year! (Image found from the interwebs. Would love to credit the illustrator if anyone knows who it is. Edit: image by Olivia Bielicz! Follow her ! www.nbdyspecial.com)

05/10/2018

Calling all students and recent grads - TDD is hosting another Portfolio Review Night, where you'll get to meet with lots of amazing designers for feedback and advice. This is your chance to ask us everything we know, which is something we wish we did more of right out of school. Our founder Linna Xu will be out there reviewing portfolios and answering questions on a speaker panel. She doesn't hold back in giving opinions and answers, so don't be afraid to ask! Hope to see you out there!

Linna Xu of Studio Wülf knows you have to keep dreaming. When you first start out, it might seem like the work you loved doing in school doesn't exist in the real world. But everybody's first few working years are tough - keep going, keep searching, and you'll find what you're looking for. Find some career guidance at , on May 17 (NEXT WEEK!). Tickets: http://bit.ly/PRN2018

03/06/2018

Dance and design, my first and second love reunited. Found this gem at room.

02/11/2018

Sometimes what we do is deeply personal. We spend a lot of time being therapists to businesses, but the only way we can do that is to take a deep dive for ourselves. It's only when you live the experience that you truly know how to guide others. Here's a personal project by our founder, Linna Xu. She writes: " I once heard from somewhere that if you create from the heart, an audience will follow. Truth is what resonates with people, and the unspoken things we try to hide are what people really want to talk about. This book was a dive into dealing with my parents' divorce. It manifested in a three part series of booklets that detail my phases of coping. The first part of each series is a factual examination - collected evidence of writings and photographs. The second part is an artistic interpretation. I often feel pulled between these two modes of being - and I suppose that's what makes me a designer. One part rational thinking and research, one part nonsensical, emotional magic. There's something about being cracked open and bare that resonates with people - because we've all been there. Our human experience links us, and daring to show our vulnerability is a powerful connector. I had a prof tell me to never use design as therapy - but if we didn't, how would we create anything that mattered to anyone?" (Photography creative directed by me and photographed by Judy Gu).

01/15/2018

As a group of mostly introverts, and as a company run by an introvert, determining our workplace culture was almost easy because we knew what didn't work (because let's face it - corporate culture was built for extroverts). We knew we hated FUN FUN FUN pizza Fridays and taco nights. We also hated those retreat things or company bonding days outside of our work hours. We love our coworkers, but let's be honest, we don't love you that much. We see each other for 8 hours most days and that's plenty. We only have a handful of weekends left a month and that time is precious. We knew that family, friends, and the network that extends outside of our professional circle is just as important as whatever we're doing in the office, if not more so.

And when we party, we don't have to party hard. Board games, deep conversation, and yes, even crying openly, are all valid ways of getting to know each other (sometimes preferred). And there's no rush to get to know each other quickly. It's okay to be a total nerd, and that doesn't make you less fun or antisocial. We get that.

We've always felt that current workplace culture undervalues the entire person. It's a bit like maintaining just the wheels of your car. Sure, it gets you places, but it only gets you so far. Our lives are the engine. Our friends and families are what sustains us. Nourish that, and we can travel greater lengths than we ever imagined.

We want to be about people first, employees second. That doesn't mean we work less hard or accomplish less, but it means that we're given the opportunity to be fulfilled, and lead real lives outside of the workplace. Commitment isn't being locked to our desks or pulling crazy hours. That's the path to a midlife crisis.

At Studio Wülf, we don't have a massive budget for foosball tables and catered lunches, but we recognize our employees as human beings. We work from home Mondays, and in general, we take work from home days generously because we all have things to do. Deadlines are important, but we don't care how you get there - live your life. We ask our clients for reasonable deadlines, and we go home on time in the evenings to our family almost always.

Last year, we only did overtime less than a handful of times, if you can even call 30 minutes past our normal end of day overtime. We're small, so we don't have fancy medical coverage, but we have a health spending account for all of our employees. As we grow, we'll certainly build towards more humanness.

We spend day in and day out as a design studio considering how to make human experiences for our clients. We need to take that process inwards and examine how we run our companies as well.

And you know what? We know when you can be your best self, you can do your best work. So everybody wins.

(Photo of Mochi because she's our Chief Executive Officer of Livin' Yo Life. There's a world out there to play in, sniff, and p*e on!)

This was also inspired by:
https://www.theglobeandmail.com/report-on-business/careers/leadership-lab/the-new-millennial-workplace-less-foosball-more-family/article37537601/

01/04/2018

Our branding, packaging, photography, and tradeshow booth work for Modern Kanine was featured on The Dieline. Great work, team!

No more walking around embarrassed, holding a dilapidated, leftover plastic bag after you pick up after your pet.

01/02/2018

Our goal for 2018 is to get into commercial development projects, especially community building endeavours. We spent the last year beefing up the strategy and consulting end of our practice and and now it's time to break some new ground. 👊

12/22/2017

Happy holidays from Studio Wulf! Check out our cards at . (Creative direction by Linna Xu, illustration by Sharon Pang)

12/22/2017

We all have that one uncle. Happy holidays from Studio Wulf! Check out our cards at . (Creative direction by Linna Xu, illustration by Sharon Pang)

12/17/2017

Part of the job is in the details and the perfectly sized logo placement.👌Design and creative direction by Linna Xu, photography by Judy Gu.

12/17/2017

Packaging design for Earth Rated's Stain & Odor Remover. It really works, and they didn't pay us to say that. :) Design and creative direction by Linna Xu, photography by Judy Gu.

12/17/2017

We've been working with Earth Rated for the last 4 years to make picking up fun. This was from their last package redesign in an effort to create a system that united their line of products. Design and creative direction by Linna Xu, photography by Judy Gu.

12/17/2017

A "P" from the typeface "Fracture" in different planes. (Ha.) Design and creative direction by Linna Xu, photography by Judy Gu.

12/17/2017

Poster for the typeface "Fracture". The middle of the poster reads "Put things into perspective". Design and creative direction by Linna Xu of Studio Wülf, photography by Judy Gu.

12/17/2017

Typographic exploration of the word 下, or "down". By our CEO, Linna Xu, as part of a series in teaching herself Chinese through typography. Follow her .

12/17/2017

Fracture is a typeface that explores letterforms broken into dimensions. From one angle, it forms a complete letterforms, from all other angles, it's meaningless.

12/17/2017

Typographic exploration of the word 双喜, or "double happiness". By our CEO, Linna Xu, as part of a series in teaching herself Chinese through typography. Follow her .

12/17/2017

Typographic exploration of the phrase 圣诞快乐, or "Merry Christmas". By our CEO, Linna Xu, as part of a series in teaching herself Chinese through typography. Follow her .

11/28/2017

Our founder Linna Xu has started a personal account exploring being intercultural. She was born in China, moved to the US when she was 3, Canada at 8, and spent a good chunk of her formative years in Germany learning how to adult. She's back in Toronto now and creatively exploring her culture and revealing way too much about herself on the internet. Follow along .

11/17/2017

Elephants are not trophies.

11/14/2017

Logo for Modern Kanine.