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Brandpulse

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Zürich
Brandpulse

Brandpulse makes change happen. Das Erfolgsrezept jeder starken Marke sind eine klare Strategie und nachhaltige Kundenerlebnisse.

Eine relevante und attraktive Darstellung gegenüber den Zielgruppen sowie eine klare Differenzierung im Konkurrenzumfeld sind dabei entscheidend. Als führender Schweizer Markenexperte berät Brandpulse Unternehmen in der Entwicklung und Vitalisierung von Marken und in der Erschliessung neuer Geschäftsfelder. Dabei entwickeln wir neue Marken, vitalisieren bestehende Marken und schaffen starke Strate

gie-, Design- und Kommunikationslösungen mit dem Ziel der gesamtheitlichen Customer Experience im digitalen Zeitalter. Bei Brandpulse arbeitet ein erfahrenes Team von Beratern aus den Bereichen Strategie, Markenentwicklung und -führung, Content, Digital Media, Brand Design, Digital Design, Interactive Design, Art Direction, Architektur und Projektmanagement.

04/09/2024

Fresh look for the industry leader: As Furado, the global expert in reclaiming withholding tax, celebrates its 10th anniversary, Brandpulse has created a vibrant new brand identity.

More about the project: https://brandpulse.ch/en/work/furado/

29/08/2024

Consolidating the brand portfolio!

We help you in focusing on the key brands essential for staying competitive in the market.

https://brandpulse.ch/service/brand-strategy-2/

21/08/2024

Milestones – Celebrating 20 Years of Brandpulse

Another milestone is Europes leading board advisory and executive search company Heads! International.

In 2022, Brandpulse has redefined the Heads! International brand with a new brand strategy. From the formulation of the brand strategy, Brandpulse defined the differentiation potential of Heads! International and formulated the positioning with brand promise and value proposition.

Learn more about the project see: https://brandpulse.ch/en/work/heads-international/

13/08/2024

Extending your reach!

We assist you in discovering new target groups and developing the optimal strategy for engagement.

https://brandpulse.ch/en/change-management/

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08/08/2024

Brandpulse Makes Change Happen – Achieving Success through Strategic Brand Management!

Volatility and disruption define our times. Companies must adapt quickly to new trends to thrive. Change and transformation are crucial. Your brand plays a key role in navigating these changes. A forward-thinking brand is essential for successful change management.

Discover how Brandpulse can help guide your transformation on our website: https://brandpulse.ch/en/change-management/

06/08/2024

Milestones – Celebrating 20 Years of Brandpulse

Another great milestone is the brand Personalshop, a fashion mail order business, with operations mainly within German-speaking countries.
Personalshop offers its exclusive clientele a wide product range from fashion products to home decor accessories and kitchen products at affordable prices.

The mission of Personalshop was to manage their private labels just like branded products and to increase their attractiveness towards the manufacturers’ brands.
Since 2012, Brandpulse is entrusted with the structuring of the brand portfolio as well as the naming, positioning and brand design of 23 private labels.

Learn more about the project here: https://brandpulse.ch/en/work/personalshop/

01/08/2024

1st August is Swiss National Day! Brandpulse wishes everyone a great Celebration! 🇨🇭🍫🧀

25/07/2024

Brandpulse Makes Change Happen – Achieving Success through Strategic Brand Management!

In this volatile and disruptive era, quickly adapting to new trends is vital for companies to thrive. Change and transformation are key. Your brand is pivotal in navigating these shifts, and a forward-thinking brand ensures successful change management.

Read more about how Brandpulse can help your company transform on our website: https://brandpulse.ch/en/change-management/

23/07/2024

Milestones – Celebrating 20 Years of Brandpulse

One other milestone is the largest pharmacy brand in Switzerland Amavita.

Amavita faced a challenge of increasing the attractiveness of the perfumery segment while simultaneously strengthening the competence of the pharmacy.
In 2009, Brandpulse developed the brand positioning for Amavita. The brand design of Amavita now embodies the attributes clean and medicinal as expressions for pharmaceutical competence. Simultaneously, it stands for the attractiveness and aesthetics of the perfumery sector.
Brandpulse was also responsible for the development of the pharmaceutical private labels of Amavita.

Learn more about both projects see:
https://brandpulse.ch/en/work/amavita/ and https://brandpulse.ch/en/work/amavita-private-brands/

17/07/2024

Brandpulse Makes Change Happen – Achieving Success through Strategic Brand Management!

In a world of constant volatility and disruption, companies must swiftly adapt to thrive. Change and transformation are the foundations of success, and your brand is key to navigating these shifts, both internally and externally. A forward-thinking brand is essential for effective change management.

Curious about how Brandpulse can guide your company through transformation? Read more on our website: https://brandpulse.ch/en/change-management/

15/07/2024

The Brandpulse Team wishes you a fantastic summer!

Enjoy the sun, relax, and make the most of these sunny days. Stay tuned for exciting updates from us.

🌺🌊🍉

11/07/2024

Brandpulse Makes Change Happen – Achieving Success through Strategic Brand Management!

Volatility and disruption characterize our time. To thrive, companies must adapt quickly to new trends. Change and transformation are the cornerstones of success in this environment. Your brand plays a crucial role in navigating these changes, both internally and externally. A forward-thinking brand is the key to successful change management.

Curious how Brandpulse can guide your company in the transformation process? Read more on our website: https://brandpulse.ch/en/change-management/

10/07/2024

Milestones – Celebrating 20 Years of Brandpulse

Another milestone is the independent platform partner for investment service providers Leonteq.
In the course of the acquisition by the Notenstein Private Bank, the company EFG Financial Products was seeking to express its positioning as an independent platform partner for investment service providers with its new brand name – Leonteq.
In 2013, Brandpulse developed the positioning, the name as well as the visual identity of the new brand.

More about the project see: https://brandpulse.ch/en/work/leonteq/

02/07/2024

Milestones – Celebrating 20 Years of Brandpulse

Another milestone is the brand Netrics as a M&A project in the ICT Industry.

In 2020, Brandpulse crafted a brand strategy for Tineo, Nexellent, and Netrics to unify under the "Netrics" brand. We established positioning, developed a "digital first" visual identity, and implemented key touchpoints including communication concepts, stationery, presentations, website, and sponsorships.

More about the project see: https://brandpulse.ch/en/work/netrics/

&A

28/06/2024

Danke BILANZ und Dirk Ruschmann für den tollen Artikel über Brandpulse und das Kitzbühel-Projekt!

26/06/2024

Brandpulse is proud to introduce the revamped Kitzbühel brand identity. Our comprehensive rebranding concept ensures a 360° touchpoint management, enhancing attractiveness and guaranteeing maximum recognition.

Experience the seamless blend of tradition and innovation as we elevate Kitzbühel's brand presence to new heights. Together, we're creating a captivating and resonant brand experience.

24/06/2024

Experience the magic of our latest brand movie! Watch as Brandpulse transforms Kitzbühel into a luxury lifestyle brand. Press play and join us on this exciting journey with .

21/06/2024

Brandpulse is thrilled to showcase our latest achievement: transforming the alpine destination Kitzbühel into a luxury lifestyle brand, combining its rich heritage with modern style to captivate younger travelers. By thinking outside the box, Brandpulse has turned Kitzbühel into a premier and glamorous fashion brand.

https://brandpulse.ch/en/work/kitzbuehel-tourism/

13/06/2024

Milestones – Celebrating 20 Years of Brandpulse

Another huge milestone is Medbase, the largest network in the field of outpatient primary care, part of Migros.

Discover how Brandpulse developed Medbase's brand strategy post-acquisition of SWICA's Santémed health centers. As part of the rebranding of Medbase, we created a compelling brand narrative and visual identity to reflect its innovative spirit here.

Read more about this exciting transformation here: https://brandpulse.ch/work/medbase/

11/06/2024

Making your brand work for your people.

We develop employer branding concepts that inspire your teams and attract top talent.

Brandpulse makes change happen.

https://youtu.be/WS9kQUxCrbU?feature=shared

06/06/2024

New and Improved!

We are excited to unveil our newly revamped "Services" section on our website! 🚀✨

With a fresh new structure and an improved design, navigating through our offerings has never been easier. Whether you're looking for "Change Management," "Brand Development," or "Brand Strategy," or more, we've got you covered!

👉 Check it out now: https://brandpulse.ch/services/

We can't wait for you to explore and let us know what you think!

04/06/2024

Ever wondered about the faces behind Brandpulse?
Our internal survey offers an exclusive peek behind the scenes. From favorite foods to top brands, discover the diverse personalities that make up our team!

30/05/2024

Successful M&A mergers require more than financial planning. With approximately 50-60% of mergers failing, careful integration is crucial.

Our new opinion explains why a robust brand strategy is pivotal and outlines essential considerations for M&A branding. Curious to learn more? Read more here: https://brandpulse.ch/en/opinion/the-challenge-of-ma-transactions/

28/05/2024

Get to know our Brand Design Director, Dorothee Argast!

Why do you work at Brandpulse and what do you like about it?
For my first major project with Brandpulse I was working on the rebranding of HUGO BOSS. Since then I worked on a variety of clients, so it never gets boring or repetitive. What I enjoy about our Team is that people don’t take themselves too seriously and are always open for a drink or two.
Also, I like that our office is in walking distance to my couch and my cats ;)

Do you have a favorite project that you worked on?
At the moment we are working on the rebranding of a quite well-known tourism brand, and even though I don’t ski or snowboard and rather dislike hiking, it is a quite a fascinating new world to me.

What is your favorite thing in the office?
The wine fridge and the never-ending stream of chocolate.

What is your favorite brand?
Lazy Oaf and Sandro.

Which designer inspires you the most?
Design-wise Stefan Sagmeister, especially the creative projects he undertakes during his sabbatical every 7 years. Fashion-wise I‘m intrigued by Daniel Roseberry and his work at Schiaparelli.

Do you have a secret talent?
Cooking the best Spaghetti Bolognese.

If you could only wear one color for the rest of your life, which one would you choose?
Definitely Blue.

If you could have dinner with any celebrity (dead or alive) who would you choose and why?
Ricky Gervais, I would ask him what happened after his famous Golden Globe monologue.

What are two things still on your bucket list?
A visit to a World Expo, which will happen next year, and doing a brand refresh for a renown hardware store.

23/05/2024

Brandpulse is excited to announce the successful acquisition of a new international project!

We are incredibly grateful to this new client for entrusting us with their vision. Together, we are set to explore thrilling opportunities that will propel us to even greater heights of success.

Stay tuned for updates as our dedicated team dives headfirst into this exciting venture. Make sure to follow us for the latest news, innovation, and inspiration!

21/05/2024

The smartest way to examine challenges facing your business is from an outside-in perspective.

Youtube: https://youtu.be/_A-T8nTvrek?feature=shared

14/05/2024

Milestones – Celebrating 20 Years of Brandpulse

Another milestone was the development of the umbrella brand strategy for Swiss Casinos.
In 2008, we developed a new market performance concept, a new marketing communications campaign, and internal and external corporate communication measures. The Swiss Casinos brand started to exude more s*x appeal inspired by the glamour and entertainment offerings of Las Vegas. More about the project see https://brandpulse.ch/en/work/swiss-casinos/

07/05/2024

02/05/2024

Boosting Brand Appeal: Through rebranding, you establish resonance with your ideal audience and maintain relevance by delivering a compelling brand promise. Brandpulse makes change happen.

Youtube: https://www.youtube.com/watch?v=Oc2chYzF9p8

30/04/2024

Milestones – Celebrating 20 Years of Brandpulse

Another milestone is the Baur au Lac Vins brand, a symbol of premium wine trade excellence.

Discover how "Baur or Lac Wein" transformed into "Baur au Lac Vins" and how Bradpulse helped achieve a modern, high-class visual identity.

Read further here: https://brandpulse.ch/en/work/baur-au-lac-vins/

Adresse

Wiesenstrasse 8
Zürich
8008

Öffnungszeiten

Montag	09:00 - 12:00
	13:00 - 18:00
Dienstag	09:00 - 12:00
	13:00 - 18:00
Mittwoch	09:00 - 12:00
	13:00 - 18:00
Donnerstag	09:00 - 12:00
	13:00 - 18:00
Freitag	09:00 - 12:00
	13:00 - 17:00

Webseite

http://www.brandpulse.ch/

Benachrichtigungen

Lassen Sie sich von uns eine E-Mail senden und seien Sie der erste der Neuigkeiten und Aktionen von Brandpulse erfährt. Ihre E-Mail-Adresse wird nicht für andere Zwecke verwendet und Sie können sich jederzeit abmelden.

Videos

Consolidating the brand portfolio! We help you in focusing on the key brands essential for staying competitive in the market. https://brandpulse.ch/service/brand-strategy-2/ #Investement #Brandportfolio #Competitive #Brandmanagement

Extending your reach! We assist you in discovering new target groups and developing the optimal strategy for engagement. https://brandpulse.ch/en/change-management/ hashtag#brandstrategy hashtag#targetgroup hashtag#stakeholder hashtag#relevant hashtag#brandpulse

1st August is Swiss National Day! Brandpulse wishes everyone a great Celebration! 🇨🇭🍫🧀 #SwissNationalDay #Switzerland #Brandpulse #Brandingagency

Experience the magic of our latest brand movie! Watch as Brandpulse transforms Kitzbühel into a luxury lifestyle brand. Press play and join us on this exciting journey with #Kitzbühel. #Rebranding #Brandpulse #SportyLuxuryBrand #LuxuryLifestyle #AlpineTourism #YourTimeIsNow #TravelGoals #AdventureAwaits #BrandMovie

Making your brand work for your people. We develop employer branding concepts that inspire your teams and attract top talent. Brandpulse makes change happen. https://youtu.be/WS9kQUxCrbU?feature=shared

The smartest way to examine challenges facing your business is from an outside-in perspective. #expansion #challenge #Brandpulse Youtube: https://youtu.be/_A-T8nTvrek?feature=shared

Boosting Brand Appeal: Through rebranding, you establish resonance with your ideal audience and maintain relevance by delivering a compelling brand promise. Brandpulse makes change happen. #Rebranding #Brandpromise #Relevcane #Change Youtube: https://www.youtube.com/watch?v=Oc2chYzF9p8

Today is World Graphic Designer Day! A big thank you to our fantastic Design Team who do their best for our clients every day! #WorldGraphicDesignerDay #Brandpulse #Branddesign #Branding #Brands

Is your brand facing change? Brandpulse can help you with strategies for success. YouTube: https://www.youtube.com/watch?v=zWMdgJMVzMY Brandpulse.ch/en/

Brandpulse for Hamilton: Global Rebranding in the B2B Industry The B2B company Hamilton develops and produces precision measuring instruments for the global life science industry. Brandpulse won the project for the comprehensive brand refresh in an international pitch in 2022. The revitalized brand has now been launched: The comprehensive project approach aimed to address both internal and external challenges and ensure a coherent and effective global brand presence for Hamilton. Today, Hamilton presents itself as a strong brand with a clear message: "Innovation for a better world". Read more about the project here: https://brandpulse.ch/en/work/hamilton/ You can also explore Werbewoche's insightful article about Hamilton: https://www.werbewoche.ch/en/marketing/marken/2024-03-11/brandpulse-realisiert-globales-rebranding-fuer-die-us-industriemarke-hamilton/ #Brandpulse #Hamilton #Rebranding #Innovation #Brand

It’s all about the looks: The Increasing Importance of Aesthetics in Branding Thomas Ramseier, CEO of Brandpulse, offers insights into today's trends compelling brands to be more lifestyle-oriented and brand experiential. As aesthetics become increasingly vital in branding, today's successful brands must prioritize the experiential aspect. Discover valuable examples and further insights into this trend in our Brand Thinking Podcast: https://www.youtube.com/watch?v=XWifzJCKd4M #Branding #Brandthinking #aesthetics #Trends #Brand

For decades, the iron rule was that successful brands stand for clear competence. However, in recent years, there has been a segment that has consistently disregarded this principle and consequently enjoyed great success – the luxury goods industry. The latest example of this trend is the high fashion brand Louis Vuitton, set to open its first hotel in Paris in 2026: https://aeworld.com/lifestyle/travel/louis-vuitton-announces-first-ever-hotel-to-open-in-paris/. Thomas Ramseier, CEO of Brandpulse, sheds light on this phenomenon of the anthological brand and provides insight into this trend in our Brand Thinking Podcast: https://www.youtube.com/watch?v=CdEGEg-pHak. Or to read more about this trend, visit our website https://brandpulse.ch/en/opinion/business-transformation/. #Brandpulse #Trend #Management #Brands #Innovation #Future #Branding #success #brandingagency #Change

We are happy to be back, recharged, and ready to tackle exciting challenges ahead. Let's make 2024 a year of creativity, innovation and brand magic! #WeAreBack #Brandpulse #ReadyToTakeOff #BackInBrandingAction #2024

Wishing you happy holidays and a Happy New Year filled with health, happiness and peace. Cheers from the Brandpulse Team! 🎉🥳🥂 #HappyHolidays #Brandpulse #Branding #HappyNewYear #Cheers #BrandpulseTeam #Celebrating

Novissa's mission is to revolutionize the retail business with kitchen appliances. Brandpulse carried out a change process with Novissa and developed the new brand strategy: Novissa is positioned as a trustworthy and authentic Swiss premium platform for indoor and outdoor cooking, showing its expertise to the end customer through a distinctive new brand design with a modern logo and complementary imagery.The revitalized brand not only represents many years of expertise, but also excellent advice and service offerings. It embodies a passion for healthy and enjoyable cooking while maintaining high quality and sustainability. For more about the project see https://brandpulse.ch/en/work/novissa/ #Novissa #Rebranding #Brandpulse #Repositioning #revitalization

Brand Thinking Street Interview: What is your favorite newspaper brand? How many can you name in 15 seconds? Check out the results of our street interviews on our website: https://brandpulse.ch/en/brandthinking/ #Brandpulse #Streetinterview #brandingagency #BrandThinking #branding #ZürichStreetinterview #Newspaper

Brandpulse makes change happen 🌟 For 20 years, we have been consulting companies on the strategic and conceptual development and management of their brands. We know the challenges our clients face and support them in times of permanent disruption so that they can keep pace with the speed of innovation. Are you prepared for what lies ahead? Learn more about us at https://brandpulse.ch/en/about/. #BrandExcellence #FutureReady #Brandpulse #Disruption

What is the influence of the brand in the B2B Business? Watch our latest episode of the video podcast series to learn more about how the boundaries between B2B and B2C are disappearing and the new motto B2All. https://brandpulse.ch/en/brandthinking/ #brandpulse #youtube #videopodcast #branding #brandmanagement #brandingagency #B2B #B2C #B2All

What is your favorite watch brand? How many can you name in 15 seconds? Check out the results of our street interviews on YouTube. https://www.youtube.com/watch?v=kYGBoUFcfsA #Brandpulse #Watch #Brands #StreetInterviews #YouTube #BrandManagemet #BrandingAgency

Brandpulse has just launched a YouTube channel: Check out the first episode of our new video podcast series. Tune in for valuable insights about the world of brands and their management. https://www.youtube.com/watch?v=E0SStwwDz30&t=330s #brandpulse #youtube #videopodcast #branding #brandmanagement #brandingagency

Verknüpfungen

Our Story

Seit rund 20 Jahren denken wir bei Brandpulse in Marken, um den Unternehmenserfolg unserer Kunden voranzutreiben. Wir entwickeln neue, schlagkräftige Marken und machen bestehende Marken erfolgreicher.

Dafür analysieren und überdenken wir Markenportfolios und entwickeln potenzialträchtige Markenstrategien. Wir erschliessen neue Geschäftsfelder und beurteilen bestehende Angebote. Und wir schaffen Designlösungen und Kommunikationslösungen, welche Ihrer Marke dank der gesamtheitlichen Customer Experience anhaltenden Erfolg im digitalen Zeitalter bringen.