07/04/2022
SEGMENTED TARGETING allows you to set up effective marketing strategies based on the interests and demographics of your target audience
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DIFFERENTIATED MARKETING offers you a bit more depth and clarity when it comes to defining your target audience.
In this process you will isolate a number (generally two or more) of primary target segments that have the most potential value for your company or brand.
Once these have been defined, the plan is then to develop separate marketing strategies for each.
SEGMENTED TARGETING understands that consumers fit into different groups that require, and respond well to, personalization.
UNIQUENESS is KEY!
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