Providence Hotels

24/05/2024

🌟 Discover the Art of Branding 🌟

At Providence Hotels, each of our ten properties has its own unique identity, crafted to reflect its distinct personality and story. From the timeless elegance of The Palace Hotel to the contemporary chic of The Old Quay House Hotel, we create experiences that resonate deeply with our guests.

Our branding goes beyond logos and slogans—it's about authenticity and connection. We weave narratives that make each stay memorable, ensuring every guest feels a part of something special.

Experience the individuality of Providence Hotels, where every property tells a unique story.

Read More: https://providence-hotels.com/the-art-of-hotel-branding/

In the dynamic world of hospitality, where every establishment competes for the attention of discerning travellers, the art of hotel branding becomes the

17/05/2024

🌟 Meet the Man Behind the Green Revolution at Providence Hotels! 🌟

Ever wondered who's the mastermind keeping Providence Hotels not just running smoothly, but also eco-friendly? Meet Danie Bester, our Group Facilities Manager and the silent hero transforming our properties into sustainable havens. 🌿

From innovative refurbishments to stellar communication skills, Danie wears many hats and wears them well. His dedication to creating a culture of sustainability resonates throughout our organisation.

Click to read more about Danie's inspiring journey and his vision for a greener future. 🌍✨

Read More: https://providence-hotels.com/meet-danie-bester/

10/05/2024

Navigating the uncertain tides of the UK hotel industry requires innovative strategies, especially post-COVID-19. Discover how lease agreements are providing hotel owners with much-needed stability and profitability.

From predictable income streams to expert operational management, these agreements offer a beacon of hope in turbulent times. 🏨✨

Read our full analysis on how embracing this approach can fortify your investment against market volatility and ensure sustainable growth.📈

Read More: https://providence-hotels.com/exploring-lease-agreements/

20/11/2023

Introducing a key partner within Providence Hotels (UK), Revinate!

Revinate is a software company that specializes in providing technology solutions for the hospitality industry, particularly in the realm of guest feedback, reputation management, and customer relationship management (CRM). It helps hotels and other hospitality businesses manage their online reputation, improve guest satisfaction, and drive revenue by providing insights and tools for engaging with guests. ()

Link: https://www.revinate.com/
Link: https://providence-hotels.com/

17/11/2023

Digital marketing is a multifaceted field, but here are five key elements that we incorporate to our successful digital marketing strategy:

Content Marketing:
Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. This content can take various forms, such as blog posts, videos, infographics, and social media posts. The key is to provide information or entertainment that aligns with your audience's interests and needs.

Search Engine Optimisation (SEO):
SEO is the practice of optimising your online content so that it appears in search engine results pages (SERPs) when users search for relevant keywords or phrases. Effective SEO involves on-page and off-page optimisation, keyword research, and technical optimisations to improve your website's visibility and organic traffic.

Social Media Marketing:
Social media marketing involves using social platforms like Facebook, Twitter, Instagram, and LinkedIn to connect with your audience, build brand awareness, and promote your products or services. It includes content creation, engagement with followers, and running paid advertising campaigns.

Email Marketing:
Email marketing is a direct and cost-effective way to communicate with your audience. It includes sending promotional emails, newsletters, and personalised messages to nurture leads, convert customers, and build brand loyalty. Segmentation and automation are often used to deliver the right content to the right people at the right time.

Paid Advertising (Pay-Per-Click):
Paid advertising is a method of driving website traffic through paid online ads. Common platforms for this include Google Ads (search and display ads) and social media advertising (e.g., Facebook Ads). PPC advertising allows you to reach a specific audience and control your budget while measuring the ROI.

Link: https://providence-hotels.com/services/digital-agency-creative-brand-studio/

10/11/2023

In the ever changing world of hospitality the story of David & Goliath is one that resonates when thinking of the “battle” between Big Brands vs Independent Hotel Operators.

There is room for us all but the sometimes the value proposition that independent operators are able to offer is becoming more and more compelling to investors and owners in the current hospitality landscape.
Read the full blog by following the link below.
https://providence-hotels.com/the-power-of-choice/

Goliath am Dom

06/11/2023

From boutique getaways to luxury hotels, managing a diverse portfolio in various markets is our expertise. We bring a touch of uniqueness to every destination. 🌍✨

Link: https://providence-hotels.com/

03/11/2023

Our growing quality portfolio, consisting of a range from full-service management partnerships to tailored solutions, consists of a curated selection of differently sized and positioned hotels ranging between regional mid-market offerings, luxurious destinations, and full-service retreats. At Providence Hotels, we pride ourselves on our values based, relationship driven approach to tailor our offering to meet and exceed client expectations.

Link: https://providence-hotels.com/

27/10/2023

We optimise your revenue through a variety of distribution and revenue management tools, implemented to gauge your current revenue position compared to the market and its competitors while dynamically managing the relationship between your hotel occupancy and competitive market rates.
Our team of revenue professionals always have their finger on the local, regional and international market pulse. Our business revolves around innovation, entrepreneurialism and our approaches and systems are simple, uncluttered and they work. We drive asset right channel and platform management through our integrated systems into (y)our hotel at the right time to ensure the maximum positive effect to your bottom line.
Our service offerings cover all aspects of the ever-evolving independent and branded boutique hotel, resort and serviced apartment business model.
https://providence-hotels.com/services/revenue-optimisation/

25/10/2023

Providence Hotels is very excited to be hosting an OTA & Distribution Masterclass in Cape Town together with industry partners OTA Insight, Angus Baikie and Profitroom, Samantha Williams.

There’s such a need for better understanding in this sector of our business and this is why our South African revenue optimisation team Cheri Hughes, Liam Alexander, and Kelly Lambert are putting their hands up to assist in upskilling our industry and its professionals in preparation for the coming season and beyond.

This is going to be an extremely informative session for anyone within a commercial team of a hotel and it’s being focused towards independent hotels and small hotel groups based in the Cape Town area.

Be sure to book your place by following the link below, spaces are limited! We look forward to you joining us on 03 November at the Century City Conference Centre.

🔗

It’s time to “crack” the OTA and Distribution Code for good! We will show you step-by-step how to create Rate Parity and get the most out of your OTA Channels.

24/10/2023

Our dedicated team of hospitality focused digital specialists are led by individuals with firsthand experience in both operational and online travel agency environments. We understand the needs and requirement of the independent hotel space and how best to leverage all online platforms in order to maximise your hotels growth and potential.

Our capabilities include:
Website Design, Build & Maintenance
Social Media Management
Email Marketing
Graphic Design
Online Distribution Management
Digital Systems Management
Paid Marketing Campaigns

https://providence-hotels.com/services/digital-agency-creative-brand-studio/

20/10/2023

We encourage our boutique hotels to partner with local restaurants.

Provide your guests with authentic and diverse dining options that reflect the local culture and cuisine without burdening yourself with extensive menus, specialised staff and big kitchens.

Think about offering guests convenient and flexible dining options, such as delivery, takeout, or reservation services.

Doing so will not only improve guest experience, but also contribute to the economic and social development of your local community.

Look at this example from Chablis Guest House
https://maisonchablis.co.za/wine-dine-and-stay/

17/10/2023

At Providence Hotels we hire the right attitude and equip them with the required skill which sets us apart from the competition.
We pride ourselves on our unique ability to source world-class talent from across the globe, ensuring access to a diverse pool of exceptional hospitality candidates. Our expertise extends beyond recruitment alone, as we offer comprehensive assistance in sponsorship licensing and seamless placement of the best staff for each position.
https://providence-hotels.com/services/people-recruitment/

16/10/2023

Dagmar Jungbauer & Jess White are excited to meet you at stand 928 at Independent Hotel Show London, where you will discover your future in hotel experiences. Let's redefine luxury together, one stay at a time! 🌟

13/10/2023

Combining stylish contemporary interiors inside, with stunning natural beauty outside, The Daffodil presents a concept brand new to The Lake District.

With 78 rooms & Suites, lake view restaurants and an immaculate spa.
https://www.daffodilhotel.co.uk/

11/10/2023

A special thank you to for her talk on the Prison or Palace Mindset at Providence Hotels SA.

She is a phenomenal speaker with practical tips on how to conquer the mind.

07/10/2023

Join Neil Hughes, MD of Providence Hotels South Africa, at the Forum. This event is co-located with the API Summit, Africa's leading real estate summit, and will take place on October 11th at the Marriot Hotel, Melrose Arch.

This year's API Summit Theme, A New Horizon, will provide the tools for leaders invested in African real estate to navigate and thrive in this new period.
Register here: https://lnkd.in/daEtkth6

05/10/2023

Third-Party Management Agreements - Another Alternative Option for Hotel Owners across South Africa and the UK.

If you are still a little unsure as to what Third-Party Management entails, this blog is for you.

Read more by following the link below.
https://providence-hotels.com/third-party-management-agreements/

19/09/2023

Our foundation is one of integrity – we are determined to do the right thing at all times and in all circumstances. For us, living with integrity includes delivering on all our commitments, performing in a way and within parameters as communicated to all concerned and being fair and honest in all our dealings.

https://providence-hotels.com

15/09/2023

Independent Hotels Respond to Rising Costs of living in South Africa.

Independent hotels possess a unique advantage - the ability to swiftly adapt to the ever-changing cost of living. Saldanha Bay Hotel on the West Coast of South Africa perfectly exemplified this with their Fuel and Recharge package.

In response to the growing financial strain caused by surging fuel prices, Saldanha Bay Hotel unveiled its 'Fuel and Recharge' package. This strategic move was tailored to cater to their primary audience, who were grappling with reduced disposable income.

This package cleverly incorporates a fuel voucher into the price of a two-night stay, effectively offsetting the impact of rising fuel costs. Since its launch in January 2023, approximately 182 guests bought this package over a three-month period. Encouraged by its success, the hotel has decided to extend the offer, allowing more guests to enjoy the benefits of the 'Fuel and Recharge' package in response to rising fuel prices in South Africa.

Discover more about this innovative approach: https://www.getaway.co.za/travel-news/saldanha-bay-hotel-launches-fuel-and-recharge/

12/09/2023

📧✨ Unlocking the Power of Email Marketing: Providence's Success Shines! 🚀🔥
📈 Stat Alert! When it comes to email marketing, we're not just beating the odds! 🏆✉️ Our emails are capturing attention with an impressive 54% open rate across the portfolio, beating the industry average of 31%.
The secret behind our success? It's a blend of smart strategies that keep us ahead of the curve. Our emails are designed for the modern reader – we understand the art of skim-ability. In a world where time is precious, our content is concise, yet impactful, ensuring every second counts.
💡💼 When you partner with Providence, you're not just getting emails – you're getting concise, well thought out email marketing reach that defies industry norms. Let's reshape your outreach strategy and set new benchmarks together. Reach out today to experience the future of email success! 🚀

https://providence-hotels.com

08/09/2023

Personalised Hotel Management.

Travellers’ preferences have evolved quickly to a point where there is a growing demand for personalised and authentic experiences that reflect the local culture and environment of our destinations.

Our service philosophies are matched to each of our properties’ unique and evolving personalities, and we believe that this evolution of service delivery will always keep (y)our guests entertained and excited to return again and again.

Read more on the Rise of the Independent Hotel Management model.

https://providence-hotels.com/branded-vs-unbranded/

05/09/2023

Designing Tomorrow's Stay: Join us on this Journey of Transformation.

https://providence-hotels.com

01/09/2023

Sustainability is the future, and 81% of recent survey respondents agree, preferring sustainable accommodation. Proudly, our whole South African portfolio at Providence Hotels have been recognized for their sustainability efforts.

Read more on Sustainability in the Hospitality Industry here.
https://providence-hotels.com/sustainability-in-the-hospitality-industry-2/

24/08/2023

An integrated digital marketing approach is significant in today's business landscape due to the widespread use of the internet and digital technologies.

It has revolutionised the promotion of products and services and how we interact with our target audience.

https://providence-hotels.com

22/08/2023

"Hotel management company Providence Hospitality has rebranded to become Providence Hotels as it looks to accelerate growth in the independent hotel sector."

https://www.boutiquehotelier.com/providence-hospitality-rebrands/

Find out more: https://providence-hotels.com