Attic Creative

Attic Creative Copywriting, concepts and marketing services. It was my first step on a long road. I was going to break into advertising. I jumped at the chance. Mick McCabe.

In the early 90s, when most of my friends were still living at home with their parents, I decided on a different path and hitched a lift to London. After two years of hocking my student portfolio around, the wind changed and I was offered the opportunity to work in one of the biggest advertising agencies in the world: Saatchi & Saatchi. Over the next two decades I hopped from one agency to another

and gained invaluable experience writing and producing campaigns for brands like Toyota, Pampers, IKEA and the NHS. Along the way, my creativity was recognised and I received many awards including: Scottish Advertising Awards, Roses Awards, New York Festivals, Campaign Direct, Aerial Radio Advertising Awards, IPA Best of Health, Royal Television Society, Chip Shop Awards, Fresh Awards and more. In mid 2013, I wandered into a place that I had always wanted to explore, and set up Attic Creative, a freelance creative copywriting business. I made a desk out of MDF (ok my brother who is a joiner did), rescued an office chair from a junk shop and took up squatters' rights in the attic of my house. I currently work direct for clients, collaborate with some great designers and art directors and I’m also hired by lots of amazing design, advertising and digital agencies. So if you’re looking for someone to tell the world about your brand our paths might cross. And who knows where that might lead. Creative Director. Attic Creative.

29/06/2020

The latest campaign for Myprotein. It's official!

24/03/2020

Seeing as the pitch for Tokyo 2020 is on hold we have some availability. Anyone? Anyone?

New favourite ad. Once the penny drops. It really drops.
09/03/2020

New favourite ad. Once the penny drops. It really drops.

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Three men who are not reinventing the wheel, just reintroducing it. "We believe there are lots of clients who would love...
08/02/2020

Three men who are not reinventing the wheel, just reintroducing it. "We believe there are lots of clients who would love to work with people who can do ads in the way they would wish them to be done – with craft skills, care, wit and charm."

Ancient & Modern has been founded with John O'Driscoll and Seamus O'Farrell and aims to counter 'the relentless march into digital and social media'.

06/12/2019
07/10/2019

16/07/2019
One of our favourite talks of the festival. Inspirational. Don't watch it!
24/07/2018

One of our favourite talks of the festival. Inspirational. Don't watch it!

Caroline Pay talks about how to take advantage of the establishment and create new rules in the creative industries.

Thank you Fearless Girl. Thank you Tali Gumbiner and Lizzie Wilson, Creatives, . I’d fallen out of love with advertising...
01/05/2018

Thank you Fearless Girl. Thank you Tali Gumbiner and Lizzie Wilson, Creatives, . I’d fallen out of love with advertising. Now I’m

Thank you  Dave  Caroline Pay, Patrick  Dave  Katherina  Andy Ben  Jeff   I’d fallen out of love with advertising. Now I...
01/05/2018

Thank you Dave Caroline Pay, Patrick Dave Katherina Andy
Ben Jeff I’d fallen out of love with advertising. Now I’m in love again

Clown proof. Beautiful.https://www.youtube.com/watch?v=UWKdI6qMUNM
03/04/2018

Clown proof. Beautiful.
https://www.youtube.com/watch?v=UWKdI6qMUNM

Serious technology. Silly situations. You never know what you might encounter when you are out driving. For Audi, this isn't an issue - anticipating the kind...

Hands down winner of this week's "I wish I'd done that award". If you like dogs, you'll like this.
27/03/2018

Hands down winner of this week's "I wish I'd done that award". If you like dogs, you'll like this.

This is "The Child Replacement Programme" by Colenso BBDO on Vimeo, the home for high quality videos and the people who love them.

This week's company vehicle
27/03/2018

This week's company vehicle

This little campaign has had over 22,000 views and changed attitudes towards sun safety. Could you help it get more view...
23/02/2018

This little campaign has had over 22,000 views and changed attitudes towards sun safety. Could you help it get more views and potentially save lives?
You can.
And you can click the link for the Creativepool awards! Select the OOH category and vote for Sun Safety.
And you can share this post so others do the same.

You'll not only get a nice feeling inside for helping save lives (and helping me), you'll also get a free drink the next time I see you. Happy Friday.

https://creativepool.com/annual/2018/

The best work from the creative industries of 2018

Subcontracting for a global giant on a multi-million $ pitch in their London HQ.
26/01/2018

Subcontracting for a global giant on a multi-million $ pitch in their London HQ.

Lights, camera, action...
15/12/2017

Lights, camera, action...

Such an amazing and touching piece of work.10/10.
11/12/2017

Such an amazing and touching piece of work.10/10.

Imagine surviving a war, only for your child to go missing. You can help bring families back together: goo.gl/8B88rK

16/10/2017

Genius campaign. Well done.

11/10/2017

1 he turns out great ideas like toast from a toaster. 2 he lives in the north of England where not a lot goes on and so he sits by his computer waiting to respond to requests for work. 3 he is 6 hours ahead of you in New York (technically 5 Continue Reading…

Last week's office. DDB Adam & Eve. DDB Remedy.
08/10/2017

Last week's office. DDB Adam & Eve. DDB Remedy.

Editing in Soho.
02/09/2017

Editing in Soho.

"Surrounded by greatness"
23/08/2017

"Surrounded by greatness"

This week's office
21/08/2017

This week's office

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