IRCTC Digital Marketing

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IRCTC Digital Marketing

IRCTC is the largest ecommerce player in the travel space with a very strong consumer reach and in-depth understanding of consumer demographics.

ABOUT IRCTC‘S MARKETING

IRCTC is the largest E-commerce player in the travel space with a very strong consumer reach and in-depth understanding of consumer demographics. IRCTC intends to leverage these to increase consumer wallet share. Economic factors, the increasing choice in products and shopping formats, and unparalleled access to information are fuelling today’s empowered shoppers, who exp

ect more from their retail experience. Market data highlights this multifaceted customer engagement, with more and more consumers making an online purchase at least once a month; an increasing number of consumers looking to Facebook for information on their favorite retailer before making a purchase; and e commerce organizations wanting to expand and redefine their physical store locations to drive a more direct and personalized brand experience.

Address

Registered Office/Corporate Office : Indian Railway Catering And Tourism Corporation Ltd. , B-148, 11th Floor, Statesman House, Barakhamba Road, New Delhi
Delhi
110001

Website

http://www.irctc.co.in/

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