UX Labs

14/10/2014

Indigo Consulting Mumbai tasked with revamping Tata Global Beverages corporate website

What's brewing between Indigo Consulting and Tata Global Beverages? Read all about it here...

Indigo Consulting India has been chosen to work with Tata Global Beverages, a US $1.4 billion company that unites the beverage interests of the Tata Group under one umbrella. Tata Global Beverages is the world's second largest tea company with growing interests in coffee and water, with brand presen…

22/09/2014

Indigo Consulting

We're looking for a Corporate/Marketing Communications Specialist, who can develop, implement, monitor & evaluate the marketing strategy of our brand. Of course, being is a must!

Fit the bill? Then email us your resume to [email protected]

12/09/2014

Kudos to team Thmbstrk for bagging two awards at the Smarties India Awards last night!

Our work for the Asian Paints' Mobile Site and World Health Organization (WHO) India's Donate Your Caller Tune Campaign are jury favourites yet again, this time at the Mobile Marketing Association's .

01/09/2014

The ALS and the formula for virality

An insight into what made the ALS such a viral hit!

Read all about it here...

Unless you’ve been living under a rock for the last few weeks, you know what’s been happening under the bucket. Along with ice and water

22/08/2014

Instagram Rolls Out Deeper Analytics for Advertisers

"The idea is to see which types of creative are working best."

Instagram's ad program is maturing with new metrics that tell marketers how their campaigns are doing.

19/08/2014

Indigo Consulting

Advanced search:
✔ A passion for all things digital
✔ Constantly striving to give future-ready solutions to clients
✔ Ability to grow the agency's profile through strategic and servicing
excellence
✔ Seven to eight years of marketing experience, with at least 5 in
digital

Fit the bill? Or know someone who does? Then email us: [email protected]

18/08/2014

Feel The Reel Experience | Digital Buzz Blog

Check out how sensory technology was used to give debutant directors a real-time review of their films...

If you weren’t in Cannes this year or just didn’t get a chance to make it to the Saatchi & Saatchi New Directors Showcase, then you missed out on a pretty cool experience, and that’s not just because there was some great film shown, but because the audience became the experiment in 2014.

15/08/2014

Celebrating 68 years of freedom.

Happy Independence Day!

12/08/2014

Tinderadoption: Adopt Animals Via Tinder | Digital Buzz Blog

All the more reason to swipe right!

Check out how Rosie Animal Adoption made use of the popular dating app to connect dogs with potential future owners...

This isn’t the first and it won’t be the last Tinder hack to try and leverage the popularity of the app. Rosie Animal Adoption in Montreal is trying a new way to connect dogs with potential future owners through the natural swipe connection UI of Tinder by setting up profiles for dogs that are up fo…

08/08/2014

Happy 79 years Leo Burnett! Celebrating at Leo Burnett India headquarters....

Celebrating Leo Burnett's 79th Anniversary at Leo Burnett India headquarters!!!

05/08/2014

The end of an era

After fourteen years of untiring service and dedication to our family, the bittersweet day came when we had to bid farewell to our trusted finance manager, Shettyji!

In a time when what’s trending today is forgotten tomorrow, the one constant at the headquarters has been Mr. Narayan Shetty, fondly known as Shettyji – one of the first few members of the Indigo family.

05/08/2014

Adobe: Woo Woo Social Campaign | Digital Buzz Blog

The key takeaway from Adobe latest ad: know where your audience is hanging out online!

Check it out here...

Adobe Marketing Cloud has released is latest online ad poking a little fun at marketers that fail to really understand where their audiences are hanging out online… And of course, Adobe can help. It’s in similar vein to one of their previous online ads for the Marketing Cloud called ‘Adobe Click Bab…

25/07/2014

What’s wrong with Facebook’s Buy Now approach?Digital Market Asia | Digital Market Asia

"A ‘buy now’ button may create short-term sales, but will never build a longstanding customer base or brand love."

Digital Market Asia (DMA) covers the top digital media news, planning and strategy on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.

23/07/2014

Volkswagen: Introducing The New VW.com Site | Digital Buzz Blog

A simulated dating-site to find your perfect car!

Check out how Volkswagen re-engineered the online car shopping experience for users through their new website...

Ok so it’s not exactly brand new, but you’ve probably not seen the video for the new VW.com site. Volkswagen has rethought the entire online car shopping process and built the new vw.com with inspiration from dating sites. With the vision that finding the perfect car shouldn’t be as hard as finding…

21/07/2014

Indigo Consulting ropes in Harshad Hardikar as COO

Indigo Consulting ropes in Harshad Hardikar as COO

Agency investing in e-commerce and CRM capabilities; hires Rimjhim Ray as AVP, strategy and client services, and Hanisha Vaswani, as business head, Delhi

08/07/2014

Usability Tip: Interfaces Needs Rhythm | UX Magazine

"When designing web sites, picture your users sitting in front of their laptops listening to their favorite tunes," says the author of this article.

Read more here...

The overall presentation of a site must be clean and professional in order to gain user’s trust. Consistent and easy-to-use interfaces help users concentrate on the content and flow through the rhythm of browsing. In e-commerce, when that rhythm stops due to any uncertainties, it can deter users who…

26/06/2014

Designing Big Data for Humans (with a Little Help from Hollywood) | UX Magazine

Picking up some tricks of the trade from Hollywood...

We humans are inherently emotional, imperfect creatures. As a designer, I’ve made the mistake of assuming that users of whatever product I’m designing will follow the task flows, organizational structures, and nomenclature that I’ve imposed on them perfectly and without hesitation. I’d been forcing…

18/06/2014

Homeless Fonts: Donations From Handwriting | Digital Buzz Blog

Personalise your brand and help the homeless at the same time!

This is a beautiful and moving piece of work for the Homeless in Spain, turning their handwriting typically only used to write on cardboard for donations, into new fonts that can be bought online by brands and agencies around the world. The film speaks for itself, and you can buy the fonts here.

12/06/2014

Weather-Targeted Ads in Twitter's Forecast

"A Twitter user in an area with especially cold weather might see a promoted message for chili, while a user in Seattle could see messages promoting movies or other indoor activities."

This article suggests that marketers do not just need a search and social strategy, but a weather strategy as well!

The Weather Channel announced an advertising effort on Twitter that will allow marketers to target products to real-time local weather conditions.

09/06/2014

Congrats to team Thmbstrk for bagging another award for work on the Asian Paints mobile site!

The Asian Paints Mobile Site seems to be a jury favourite, winning us a Gold at exchange4media India Digital Media Awards!

Kudos to team Thmbstrk!

05/06/2014

En route Khopoli

When the team braved the great outdoors!

The weather might have played spoilsport, but that didn’t stop us from having a great time. From rappelling to zip-lining to treading a narrow bridge, coupled with some great team building games, this overnight picnic proved that we are quite the outdoorsy, adventurous bunch!

27/05/2014

Indigo Consulting

26/05/2014

Coca-Cola: The Fair Play Machine | Digital Buzz Blog

Coca-Cola: The Fair Play Machine | Digital Buzz Blog

This one is for the archives, and another reminder that interactive vending machines are about to explode with the world cup just about here! With Pepsi and Coca-Cola battling it out for PR headlines and video content showcasing cool, interactive machines, that connect people around their favourite…

22/05/2014

Indigo Consulting

Three nominations and all three winners at Campaign India's Digital Crest Awards, held last evening!

A Silver for World Health Organization (WHO) India's 'Donate Your Caller Tune Campaign' and two bronze trophies for the Asian Paints Website & Mobile Site.

21/05/2014

We need the right canvas - and time

What has it been like for the agency since being acquired by Leo Burnett?

Our M.D, Vikas Tandon & N.C.D, Navin Balakrishnan tell all in an exclusive interview with Raahil Chopra from Campaign India.

Get the inside story here...

13/05/2014

Treat Your Users Like Children | UX Magazine

An interesting take on UX strategy!

Read all about it here...

Do you have kids of your own? How about young nieces, nephews, or nephews? Do you spend time around your friends’ children? Is there that one neighbor who has youngsters who makes it a point to disturb you any chance they get? If you've answered yes to any of these questions, then you understand tha…

12/05/2014

GranataPet: SnackBall iBeacon Fitness For Dogs | Digital Buzz Blog

A very 'rewarding' experience for man's best friend!

Check it out here...

With lots of talk about beacon technology, it’s retail and experiential applications, comes this little piece from GranataPet… It’s called the , and it uses beacons to create an automated outdoor game for dogs, where they can reward themselves, by fetching a ball and bringing it back to th…

28/04/2014

How to boost mobile ROI through smart mobile site design| Digital Market Asia

This article does not just reiterate the importance of a user-experience designed specifically for mobile sites, but also lists out 25 basic principles to help brands develop a mobile site that both delights customers and drives conversions.

Check it out here...

Digital Market Asia (DMA) covers the top digital media news, planning and strategy on topics like Facebook, YouTube, Gmail, Twitter, Amazon, Pinterest and More.

15/04/2014

KIA: iPhone Powered Virtual Racetrack | Digital Buzz Blog

Crowd-sourced content is truly king!

Check out this cool game from KIA, to promote their very first sports car, it’s called ‘GT RIDE’ and is based on a mobile app that lets you create amazing virtual race tracks in 3D by moving your mobile device around in the real world…

14/04/2014

Facebook Cracks Down on News Feed Spam From Brand Pages

A spam-free Facebook experience? That's the plan, as announced by the social networking site.

Read all about it here...

Facebook announced it will be bringing the hammer down on News Feed spam. Here's how it affects your brand page.

07/04/2014

Leveraging Eye Tracking to Create an Engaging User Experience | UX Magazine

A very interesting article that highlights how a combined approach of eye-tracking followed by conventional usability testing can impact the overall effectiveness of a UX design.

Eye tracking is a very powerful research technique that can help you design engaging experiences by illuminating a pathway for capturing user attention. It’s also a misunderstood technique. Many are lured by the “sexiness” associated with heatmaps and gaze plots but fail to implement the findings pr...

04/04/2014

Indigo Consulting

The results are in! And we're happy to announce that our work for Birla Sun Life Mutual Fund's investor awareness initiative - Jaanoge Tabhi Toh Maanoge - was awarded Best Financial Services Website by the Web Marketing Association.

Check out the site here: http://www.janotohmano.com/

03/04/2014

Carlsberg: Happy Beer Time Installation | Digital Buzz Blog

Carlsberg's Happy Hour 2.0 combines the two things consumers love - happy hours and Instagram selfies to give consumers a great brand experience.

Check it out here...

Carlsberg have just one-upped ‘Happy Hour’ creating what they deemed ‘Happy Hour 2.0′ and called it ‘ ’… Carlsberg Group delivers 4G/USB sticks to pubs that plug directly into existing TV’s that launch the an app that hosts ‘ ’

31/03/2014

Facebook Creates Team to “Beam” Internet Everywhere on Planet - Digits - WSJ

Facebook Creates Team to “Beam” Internet Everywhere on Planet - Digits - WSJ

Facebook founder and CEO Mark Zuckerberg announced that the company is launching a Connectivity Lab, a team of scientists tasked with bringing the Internet to remote places on the planet using new techniques, including beaming it down from the sky.

21/03/2014

We're on the lookout for a Senior UX Associate.

Those interested, send in your resumes to [email protected]