01/10/2021
Did you know that Ladakh is home to the world’s sweetest apricots?
It’s not very well-known but apricots have been grown in Ladakh for centuries, and were widely traded along the Silk Route in exchange for wheat, barley and wool. Some parts of Ladakh like Sham Valley, Nubra Valley and Kargil are particularly abundant in apricot farms.
But unlike in the past, when apricots yielded good returns for the locals, today farmers struggle to market their produce successfully.
Farmers have limited resources and are not able to access markets all year-round because of extreme weather conditions. And many times they end up selling at low cost to traders, or losing some of their produce because of old harvesting and drying methods.
In 2016, Tata Trusts and Himmotthan Society decided to try and solve this problem. They started training farmers on better methods for harvesting and drying, and also helped in setting up a Farmer Producer Organization (FPO) which means an organization that is 100% owned and run by farmers!
The FPO currently has 200 farmers, and works as a collective for farmers to sell together in larger quantities, get better pricing and most importantly sell directly to urban consumers like you! 🌟
We’ve spent much of this year working with them, helping them create their own brand identity, and it is a project that has brought us so much joy and happiness!
And we are SO excited today, to be able to share this project with you! 😍
Presenting Julley Ladakh, the first brand of Premium Dried Apricots from Sham Valley Apricot Producer Cooperative Limited. 100% all natural, with zero chemicals/ preservatives, and directly from the farmers who grow them! 🧡
It’s the perfect little snack, goes well with breakfast and is a good any-time-go-to fix for your sweet craving. Also ideal for festival snacking and wedding season
AND – they are now live on our website!
What are you waiting for? > WWW.LITTLELOCAL.IN