Because our job requires going back to and understanding the roots of any business or behavior, we decided to choose a name for ourselves that travels back to the beginnings of our industry. The term “soapbox” originates from the days when speakers would stand on a wooden crate basically used for shipment of soap or other dry goods to make an impromptu speech. With time, the word evolved to refer
today to any platform used to publish one’s thoughts. Welcome to Soapbox, a platform where strategies are communicated, brand images are created, reputations are built, and relations are established and nurtured. Our professional path has helped to consolidate essential competencies for project management and image building, namely:
Enterprising: initiating, planning and leading projects
Artistic: optimizing usage of designs, forms, presentation, etc. interacting effectively with creative, technical and production teams
Social: cooperating and communicating with people, directing and coaching workgroups
What made this possible is our perseverant self development and mastering professional skills in various fields as research, art of presentation, strategic planning and management, production techniques and budgeting, etc…
With a fast-changing world and an overwhelming competition, we know that success requires a high level of dedication and unconditional involvement. This is exactly where the strength of Soapbox’s team lies. We pride ourselves in being more than just PR executives, taking every project to heart, we become the first step towards the change client wishes to see, touch and feel. Our personal commitment and involvement in each and every project reflects on the results of the campaigns we manage, and products we work with. We take the time to really listen to our clients’ needs and challenges before preparing any solution. Our ability to influence the beliefs and behaviors of those who matter most to our clients allows us to develop deeply-rooted solutions that guarantee the desired results on the long run. From designing communication strategies to executing them, and following closely everything in between, we make sure our strategic alliances with the best professionals guarantee unparalleled services. Our goal is one: put our expertise and know-how at the best service of your corporate reputation and image.
