Master Class - "The Soul of Business Services"

Master Class - "The Soul of Business Services" The Master Class- "The Soul of Business Services" covers the important topic "Servitization" The approach behind this is called “servitization”.

Nowadays, more and more companies make the step from only concentrating on the product side of selling towards delivering Knowledge Intensive Business Services (KIBS). These services are complex, mostly multi- disciplinary and often require an open innovation approach to be designed and delivered profitably. Therefore, the connection between education and research is essential, creating well educa

ted employees who will shine as innovators. It is an evolution. The journey to understand servitization and the way to go beyond requires different knowledge, skills and behaviour of the people involved. Business Services is about people with “out of the box” thinking capabilities, eager to take the risk and with specific knowledge, skills and behaviour.

“The Soul of Business Services” master class has been designed to support this and is aimed to create awareness regarding servitization. Moreover, it offers insights in how to deliver successful business services and assesses the participants’ most important required competencies. Are you interested? The Master Class “The Soul of Business Services” will start in October 2012

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