Up Norway

01/08/2024

We are thrilled to see Forbes highlighting our stories and recommendations on Norway's Top Cold Plunges. 'Isbading' as a wellness practice has become a global trend, and we are amused to see it recognized internationally.

A heartfelt shoutout to our incredible partners who provide these cool experiences for our guests worldwide.

In recent months, cold plunges have surged in popularity, gaining endorsements from celebrities like Hailey Bieber, Chris Hemsworth, and Lady Gaga to become a wellness trend.

26/07/2024

We are featured Vogue Scandinavia latest article on sustainable travel in Scandinavia!

Discover how you can explore Norway and beyond, with eco-friendly tips from scenic train journeys to staying in charming eco-certified hotels. Embrace sustainable travel this summer and make a positive impact on our beautiful planet.

Sourcing ways to reduce your carbon footprint while travelling? From watching what goes into your suitcase to saying no to mini shampoo bottles, here are seven easy tips to follow this holiday season

14/07/2024

Looking for the perfect Thanksgiving getaway? Dive into WendyPerrin's latest article where Brook Wilkinson shares her unforgettable November adventure in Norway last year! From serene fjord cruises to the mesmerizing Northern Lights, discover why Norway is the ideal destination for a unique holiday experience.

Norway is a surprisingly wonderful destination for a winter trip; learn why and get advice on must-see sights.

04/07/2024

Varanger is an utterly remote, yet surprisingly accessible wildlife haven at the top of Norway. Join our expert guide, Kate, on a four-day Arctic adventure through Varanger's untamed beauty. From vibrant coastal villages to the rugged tundra, immerse yourself in Sami culture and witness the abundance of migrating birds, reindeer herds, and perhaps even Arctic whales and foxes.

Let the land of the midnight sun and its warm-hearted people leave an unforgettable mark on your summer.

Up Norway, the leading curator of sustainable luxury travel experiences in Norway, is now offering a new bespoke itinerary: The Wild Varanger Immersion.

28/06/2024

We’re honored to be featured in magazine! Our visionary CEO and founder, Torunn Tronsvang, shares her journey from managing luxury lodges in Bhutan to redefining luxury travel with Up Norway. Discover how luxury today is all about authentic, immersive experiences connecting you with your destination's heart. Dive into the story to see how Up Norway crafts unique Scandinavian adventures that go beyond the ordinary.

18/06/2024

We’re over the moon to be featured in ELLE USA's June and July issues. Explore the story and let it spark your wanderlust for your next thrilling adventure!

13/06/2024

Discover a unique art and architecture immersion north of Oslo, brought to you by Up Norway and Kistefos Museum. Now through October 13th, enjoy private museum and sculpture park tours led by Senior Curator Kate Smith and local guides.

This season, explore new works, including a sculpture by Tatiana Trouvé, and dine within 'The Twist'—a bridge and gallery with stunning architecture—while enjoying a four-course meal and live music performance.

The experience is available for up to four guests, with a private driver from Oslo.

Culinary travel has remained high on the list of trends for travelers, so we've detailed several openings and news from around the globe.

11/06/2024

Setting out on a team field trip was just the breath of fresh air we needed!

Last week, our entire team embraced the summer spirit with a day trip to Innlandet. Hosted by the warm hospitality of Hoel Gård, a charming manor by Lake Mjøsa, we were treated to a delightful 3-course lunch paired with captivating tales from the farm and its surroundings. Our journey also included a visit to Helgøya, where we explored the enchanting gardens of Hovelsrud Gård.

From train travel to classic bus rides and historical farms, our day was filled with laughter, learning, and unforgettable moments. Excited to weave these experiences into our upcoming itineraries, offering travelers a glimpse into Innlandet's hidden treasures.

Stay tuned for more adventures!

Complete itinerary:
🚂 Train from Oslo to Brummundalen
🚌 Picked up in a classic bus from 1972
☕ Arrival and coffee at Hoel Gård with storytelling
🏡 Bus tour to Hovelsrud Gård for a round tour of the garden and house
🍽️ Back to Hoel Gård for a delicious meal
🎓 Quiz about Norway hosted by the owner of Hoel
🌞 Sun came out, and we enjoyed playing in the garden at Hoel with stunning views of Lake Mjøsa
🚆 Train ride back to Oslo

31/05/2024

We are thrilled to be recognized as one of the world's best travel outfitters!

Discover the magic of Norway with us, where our insider knowledge transforms your journey into an unforgettable adventure.

From chasing the Northern Lights to skiing secret slopes and staying in renovated lighthouses, we reveal the hidden gems of the Land of the Midnight Sun. Experience Norway like never before with our tailored itineraries.

Find the best guides and tours around the world with these award winning outfitters from Africa to Norway to Italy to Napa.

23/05/2024

We’re thrilled to be featured in Escape.com.au’s latest article on the hottest train travel trends in 2024!

Discover the magic of rail travel with our Arctic Circle Express Train itinerary, celebrated for its spectacular journey through Norway’s breathtaking landscapes.

The Arctic Circle Express is a must for adventurers and train enthusiasts. Immerse yourself in majestic fjords, mountains, and waterfalls, and experience crossing the Arctic Circle under the midnight sun.

Learn more about this incredible trip and plan your own unforgettable rail adventure on our website: http://bit.ly/3wPf0Xs

I’ve ridden the rails to scenic waterfalls in Flåm, Norway; taken a locomotive straight out of the wild west in Durango, Colorado; been on and off intercity carriages in the US, Europe and Canada  and I’ve even been ensconced in a Hello Kitty-themed bullet train in Japan. But the ultimate exp...

22/05/2024

The Rise of Shoulder Season Travel

A new study by Globetrender and British Airways Holidays reveals that luxury travelers increasingly choose to explore destinations during the shoulder seasons. This is without a doubt a preference we’re also observing among Up Norway travelers, and a trend we highly favour.

Discover how this trend is reshaping luxury travel.

An increased number of luxury travellers are booking outside of peak holiday time, according to research by Globetrender

16/05/2024

The festival season is around the corner! Are you ready to ride the gig-tripping wave and immerse yourself in the festival vibes? Uncover more of Norway's wonders while you're at it.

Let's make this festival season one for the books – We’ll craft a gig trip to your interests ensure an unforgettable experience at every step.

Welcome to the large-scale anniversary celebration on June 26-29, 2024, at Ekebergsletta in Oslo, marking the biggest and best Tons of Rock festival of all time. Enhance your festival experience by combining it with a custom-tailored heavy metal gig trip through Norway.

16/05/2024

Norway can boast about many things: snow-capped mountains, stunning fjords, glaciers, unparalleled nature, and the northern lights are some of the first things that spring to mind when someone mentions Norway, but toilets?

The first version of this article was published in 2018 and still remains our most popular article ever. Here is the brand new 2024 update with new contesters on 10th, 9th, and 2nd place.

Norwegian Scenic Routes

Norway can boast about many things: snow-capped mountains, stunning fjords, and the Northern Lights are some of the first things that spring to mind, but toilets?

15/05/2024

As climate challenges persist, more travelers are seeking cooler destinations up north. Escape the summer heatwave and embrace cooler adventures! Norway is the new hotspot (or coldspot!) for travelers seeking refreshing experiences. Say goodbye to sweating in crowded cities. Say hello to exploring stunning Norwegian landscapes without the sweltering crowds.

-

Scandinavia and other cooler spots attract more interest from tourists wary of extreme temperatures.

13/05/2024

In a world of checklist travel and Instagram influencer overload, let's reclaim the genuine spirit of exploration. Say no to superficial tourism and yes to meaningful discovery with Up Norway.
-

I hate the Travel Content Industrial Complex.

30/04/2024

Carefully curated for you! Up Norway is shining in the Financial Times spotlight.

Explore our featured getaways, from tailor-made culinary adventures to unforgettable wellness journeys and the opening of the new Wood Hotel Bodø.

Let's craft your dream escape together!

Great stays in Sweden, Norway – and a secret surfers’ haven in Denmark

04/04/2024

We are thrilled to see that two of our favourites; Børge Ousland's brand new cabins at Manshausen island, and The Bolder was awarded 'The Best New Minimalist Hotels' in the Town & Country Hotel Awards 2024!

When less is more, here are some perfectly pared-down new hotels.

29/02/2024

Our Scandinavian Wellness Journey is featuring in WhereverFamily as a recommended spring break destination this year!

WhereverFamily

Spring break is a great time for family travel, and these six destinations might be the inspiration you need for this year’s getaway.

06/02/2024

Lihkku beiviin – Læhkoeh biejjine – Vuorbbe biejvijn!

Directly translated, this means «happy day» in the three Sámi languages of Norway. Today marks the constitutional day for the Sámi people. The 6th of February is a day for celebration as it marks the first Sami international meeting, held in Trondheim, Norway on the date in 1917. For the first time, North and South Sámi were able to come together and discuss their most important common issues.

Learn more about our indigenous culture in our article ‘Discover the Sami People’

Learn about the rich Sami culture, including their 10 languages, traditional knowledge of nature, joik tradition, and reindeer herding practices.

05/02/2024

We highly recommend taking a few minutes to learn more about . The museum distinguishes itself with a willingness to embrace risk and experimentation in the pursuit of showcasing contemporary art on an international level.

Portrait of Rolf Hoff and Venke Hoff at KaviarFactory in Lofoten Photo by Dagmara Wojtanowicz How do you distinguish between KaviarFactory, and museums and kunsthalls in Norway? Ai Weiwei at KaviarFactory, 2021-22, installation view Courtesy of the artist and KaviarFactory What role do private…

01/02/2024

One of our favourite journeys between May and September!

Norway trains: how to travel by train from Oslo to Stockholm, from Oslo to Copenhagen, to the Arctic, and all the best scenic train routes.

30/01/2024

Looking for a spring break? We have some good ideas for the perfect spring get-away!

Whether it signifies a hiatus from work or school, spring break is always a welcome notion and a great time for families, couples, friends and more to travel. From traditional tropical Me…

29/01/2024

CNN asked us about Norway's 'best island for getting away from almost everyone'. Find out what we recommend in this article.
“Have lunch over the fire on a beach, go hiking across the spectacular Nordskot Traverse or hear a mini concert in a local cave,” says Torunn Tronsvang, CEO of travel company Up Norway. “This is a place which will give energy and inspiration.”

From nightlife hotspots to volcanic outposts, Europe has islands in spades. But for every Mykonos, Ibiza or Santorini, there’s someplace lesser known and equally lovely to escape to where you can ditch the crowds and get closer to nature.

20/01/2024

THIS is how journalist Adam Schubak describes his journey with us in Norway last year:
"- The itinerary was curated by a brand called Up Norway, and you def need to know about it if you're interested in visiting the Land of the Midnight Sun." 🌞

Tbh, I couldn't have dreamed of a better Scandinavian vacation.

19/01/2024

According to a new study, Norway is officially the greenest country in Europe! 🌱

A new study reveals the top 10 eco-friendly countries in Europe

16/01/2024

Wondering what is HOT and NEW according to Recommend?
"Up Norway offers two weeks of transformation with their 15-day Nordic Wellness Journey through Scandinavia".
Learn more here: https://recommend.com/editors-picks/wellness-in-the-new-year-whats-new-whats-hot/

Badstuforening

New year, new you: we've rounded up a few choices for mind, body and soul to get your clients started off on the right foot.

16/01/2024

Check out what DRIFT Travel Magazine writes about us and our train journeys
"As European train travel experiences a renaissance, Norway stands at the forefront, offering a captivating blend of scenic wonders and sustainable exploration. Sustainable luxury travel curator Up Norway invites travelers to hop on board and discover the unparalleled beauty of Norway through its extensive and eco-friendly railway network."
Learn more about our train travel journeys here: https://upnorway.com/inspiration/train-travel-in-norway

As European train travel experiences a renaissance, Norway stands at the forefront, offering a captivating blend of scenic wonders and sustainable