Ruralco

Ruralco Obsessed with agriculture. www.ruralco.co.nz Real people do amazing things. In 1963 a group of farmers formed the farming co-op that would become Ruralco.

They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision. We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living

from agriculture. Then we do what we can to make life a little easier. We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We celebrate our heroes and the people who make Ruralco what it is today. We care about tomorrow. With the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities, helping to support a sustainable future for New Zealand farming.

⚡ We’re all set up and ready to roll for Ruralco Instore Days 2025 ⚡Swing by our Ashburton store tomorrow and Friday to ...
02/07/2025

⚡ We’re all set up and ready to roll for Ruralco Instore Days 2025 ⚡

Swing by our Ashburton store tomorrow and Friday to score some epic deals on everything you need for the season ahead. From seed to stock feed, wet weather gear to workwear - it’s all here, under one roof.

Months of planning, a whole lot of teamwork, and plenty of laughs have gone into making these two days something special. We can’t wait to see you there!

NZ Farming The Country YOLO Farmer Skellerup Red Band

Keen on some savings as big as these Red Bands? 🥾 We’re counting down the hours till our Instore Days event goes live! M...
02/07/2025

Keen on some savings as big as these Red Bands? 🥾

We’re counting down the hours till our Instore Days event goes live! Make sure you don’t miss out, visit us as Ruralco Ashburton, Methven, or Rakaia to be part of it.

👉🏼 Be there or be square.

We caught up with Peter B from Blacklows Tradezone Ashburton to hear why Instore Days matters to them.“Instore Days have...
01/07/2025

We caught up with Peter B from Blacklows Tradezone Ashburton to hear why Instore Days matters to them.

“Instore Days have built a reputation as one of the major events of the year for the Mid Canterbury rural community, highlighting the strength of the co‑op,” says Peter.

For Blacklows, it’s an opportunity to connect with suppliers and customers alike. “It allows networking between merchants and suppliers to create better deals and build stronger buying power for Ruralco members,” he explains. “It’s a chance to have those conversations and build connections that benefit everyone.”

Peter sees huge value in the event for both the business and its customers, saying “Instore Days give us the chance to highlight the products and services available to Ruralco members, making it easy for them to find what they need and understand how we can help. We’re proud to be part of an event that supports the rural community, and we wish everyone the best for a successful Instore Days!”

So, if you've been thinking about it, come along to Instore Days this Thursday 3 & Friday 4 July, and see what deals Blacklows Tradezone Ashburton will have on offer for you!

Instore Days lunch line-up is here!We’ve got your lunch sorted with four epic food trucks dishing up flavour from 10am–3...
30/06/2025

Instore Days lunch line-up is here!

We’ve got your lunch sorted with four epic food trucks dishing up flavour from 10am–3pm, this Thursday 3 and Friday 4 July at Ruralco Ashburton:

🔥 Returning favourites:
Smoke N Barrel – Beef cheek Reuben, pork shoulder burger, smoked tofu burger
Fush – Fish or fried chicken with chips & slaw, or go veg with popcorn cauliflower
Jaeju – Korean fried chicken, loaded chips, or rice bowls with chicken or cauli

🌮 New this year: ¡Roma!
Tacos galore – beef, grilled chicken, or crispy halloumi

💳 Ruralco Members – bring your card to enjoy lunch on us!

Who's coming to Instore Days next week? 🙋‍♂️Join us in store or online Thursday 3 July 8am–5.30pm & Friday 4 July 8am–4....
27/06/2025

Who's coming to Instore Days next week? 🙋‍♂️

Join us in store or online Thursday 3 July 8am–5.30pm & Friday 4 July 8am–4.30pm.

🌦️ Forecast is looking cloudy (10°) on Thursday, and rainy (11°) on Friday, so wrap up warm!

What to expect:
✔ Food trucks & lunch available both days.
✔ 80+ suppliers onsite with great deals, including 40% off Swanndri, a free Icey-Tek Chilly Bin from Agritrade, the chance to win an exclusive all-expenses-paid fishing charter for you and a friend with Scott Barrett, and much, much more.
✔ Exclusive Ruralco member specials online & in store.
✔ Family-friendly fun (and a kids’ colouring comp!).

Come for the deals, stay for the connections. Be part of it. See you at Ruralco Instore Days!

A deserving award for a top man!
25/06/2025

A deserving award for a top man!

The late Mid Canterbury farmer Chris Allen was posthumously named Rural Hero in a touching moment at the Primary Industries New Zealand Awards. Mr...

Whether you're out shifting breaks or heading off before sunrise, MKM Originals's wool farmwear is built to keep you war...
25/06/2025

Whether you're out shifting breaks or heading off before sunrise, MKM Originals's wool farmwear is built to keep you warm through winter’s worst.

Crafted from natural New Zealand wool, these pieces are made to layer—wear them under your wet weather gear for extra insulation or over your base layers as a hardy outer. Breathable, durable, and designed for life on the land, it’s warmth without the bulk.

Find your winter workwear essential in The Kit 2025, in store, or online at https://www.ruralco.co.nz/Shop-Online?Keyword=mkm

Be in to win an all-expenses-paid fishing charter with Scott Barrett, or a trip to see the All Blacks vs. South Africa a...
25/06/2025

Be in to win an all-expenses-paid fishing charter with Scott Barrett, or a trip to see the All Blacks vs. South Africa at Eden Park when you shop with Kaiwaka Clothing at Instore Days! 🏈🛥

🤝We caught up with Robert, Managing Director of Newlands Auto Electrical, to find out why Instore Days is a highlight ev...
24/06/2025

🤝We caught up with Robert, Managing Director of Newlands Auto Electrical, to find out why Instore Days is a highlight event for him and his team.

“Instore Days play an important role in bringing the rural community together,” says Robert. “It's a chance for farmers and contractors to get off‑farm, talk to suppliers face‑to‑face, and stay up to date with the latest gear and technology. For a business like Newlands Auto Electrical, which has been part of the Ruralco family for decades, it's great to be involved in an event that supports connection and keeps local business front of mind.”

For Robert, it’s about more than showcasing products — it’s about understanding what rural customers really need. “The event gives us the opportunity to talk directly with customers — not just about products, but about their needs on the farm or in the workshop. Whether it's batteries, lighting, GPS, or full fleet fit‑outs, these conversations help us tailor what we offer and make sure we’re solving real problems. It's also a chance for farmers to ask questions, see what's new, and get honest advice from a team they trust.”

“Instore Days lets us showcase our products and services in a way that's accessible and practical for rural customers,” Robert concludes. “It gives them a chance to talk to our team, explore new options, and take advantage of Ruralco‑exclusive deals. We always enjoy being part of the event — it's one of the highlights on the rural calendar.”

Don't miss the Newlands team at Ruralco Instore Days, on next Thursday 3 & Friday 4 July.

Be in it to win $500 for Instore Days! 🎉
23/06/2025

Be in it to win $500 for Instore Days! 🎉

🚨 GIVEAWAY TIME 🚨
We’ve teamed up with to get amongst it for Instore Days 2025 — and we’re giving one lucky follower the chance to win a $500 Ruralco voucher!
Whether you’re gearing up for calving, eyeing up some new gear, or just keen to treat yourself — here’s how to enter:
1. Follow and
2. Comment below telling us what you’d spend your voucher on if you won, bonus entries if you screenshot the above graphic and tag and in your stories.
Entries close 7pm Sunday 29th June 2025 — winner announced by us only here at
We’ll hopefully get to catch up with the winner at Ruralco Instore Days, 3–4 July.

Congratulations to these three lucky shoppers who purchased some new Blundstone boots from our store and ended up winnin...
21/06/2025

Congratulations to these three lucky shoppers who purchased some new Blundstone boots from our store and ended up winning themselves each a brand new Roadhouse Fire Pit!

They will definitely be keeping their toes toasty over winter 🔥🪵

Address

Ashburton
7740

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm
Saturday 9am - 12pm

Telephone

+64800787256

Website

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Obsessed With Agriculture

Real People Do Amazing Things In 1963 a group of farmers formed the farming co-op that would become Ruralco. They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision.

We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living from agriculture. Then we do what we can to make life a little easier.

We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We celebrate our heroes and the people that make Ruralco what it is today.

We care about tomorrow. With the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities, helping to support a sustainable future for New Zealand farming.