Ruralco

Ruralco Obsessed with agriculture. www.ruralco.co.nz Real people do amazing things. In 1963 a group of farmers formed the farming co-op that would become Ruralco.

They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision. We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living

from agriculture. Then we do what we can to make life a little easier. We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We celebrate our heroes and the people who make Ruralco what it is today. We care about tomorrow. With the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities, helping to support a sustainable future for New Zealand farming.

🚜 Fatigue is a real risk for rural contractors, especially with the pressure of tight deadlines, big machinery, and unpr...
28/02/2025

🚜 Fatigue is a real risk for rural contractors, especially with the pressure of tight deadlines, big machinery, and unpredictable weather. Rural Contractors NZ has launched a new campaign to raise awareness about the importance of managing fatigue.

RCNZ share practical tips for both employers and employees to keep safety front of mind. Whether it’s taking breaks, eating well, or speaking up when feeling unwell, we all play a part in reducing the risk.

Find out more in our latest Real Farmer or online here: https://www.ruralco.co.nz/Latest-Ruralco-News/Latest-News/ArticleID/630/Rural%20Contractors%20NZ%20launches%20campaign%20to%20combat%20fatigue%20risks

🍎 Earlier this week, Ruralco CEO Tony Aitken had the pleasure of presenting Netherby Primary School with $500, thanks to...
26/02/2025

🍎 Earlier this week, Ruralco CEO Tony Aitken had the pleasure of presenting Netherby Primary School with $500, thanks to a nomination from Ruralco member Ryan Proffit.

Want to nominate your local primary school for $500? It’s easy. Simply make a purchase with your Ruralco Credit Card, and you’ll be in the draw.

Find out more at https://www.ruralco.co.nz/News-Events/Spend-For-Your-School

Array NEA2 is a new ryegrass that’s designed to thrive even in nitrogen-deficient soils, offering higher dry matter yiel...
25/02/2025

Array NEA2 is a new ryegrass that’s designed to thrive even in nitrogen-deficient soils, offering higher dry matter yields with the same input levels. It’s bred for high animal intake, with tall, long leaves that make it easier for stock to graze. Its dense tillering also helps with persistence, meaning it’ll last longer in your pastures.

Find out more about Array NEA2 and how it can improve productivity and environmental sustainability in the latest Real Farmer magazine, or online here: https://www.ruralco.co.nz/Latest-Ruralco-News/Latest-News/ArticleID/611/Turn%20over%20a%20new%20leaf

Transform your calf feeding with Stocker Solutions!🐮The Evolution Calf Feeder is a flexible system that feeds up to 200 ...
24/02/2025

Transform your calf feeding with Stocker Solutions!🐮

The Evolution Calf Feeder is a flexible system that feeds up to 200 calves, automatically measuring, mixing, and dispensing temperature-controlled milk. It differentiates between calves to help them reach full growth potential, saving on labour costs. User-friendly, it feeds up to 4 calves at once and tracks performance with dynamic charts.

Visit Ruralco Ashburton or Stocker Solutions at 490 West Street, Ashburton to learn how the Evolution Calf Feeder can improve your operation today.

📑 Making the leap into sharemilking or contract milking next season? Federated Farmers leaders are urging farmers to cru...
21/02/2025

📑 Making the leap into sharemilking or contract milking next season?

Federated Farmers leaders are urging farmers to crunch the numbers before signing any agreements. From budgeting for expenses to avoiding common financial pitfalls, getting the figures right could mean the difference between success and struggle.

Read Federated Farmers' article in the Summer issue of Real Farmer, or read online at https://www.ruralco.co.nz/Latest-Ruralco-News/Latest-News/ArticleID/635/New%20share%20farmers%20urged%20to%20do%20the%20maths

We're working for you this dairy season 🐄From pasture to milking, we've got everything you need to keep your farm runnin...
19/02/2025

We're working for you this dairy season 🐄

From pasture to milking, we've got everything you need to keep your farm running smoothly.
✅ Extensive product range
✅ Competitive pricing
✅ Real value and convenience

Shop online or in store at Ashburton, Methven, or Rakaia – we'll deliver the right product when you need it. Visit https://www.ruralco.co.nz/Products-Services/Dairy for more info.

Not a member yet? Join now and enjoy exclusive deals across your dairy requirements. T&Cs apply.

Give your chooks the best feed with Chook Treat - formulated with pea, wheat, and corn to keep them happy, healthy, and ...
18/02/2025

Give your chooks the best feed with Chook Treat - formulated with pea, wheat, and corn to keep them happy, healthy, and laying strong! 🥚

Available in store now, pop in and grab a bag today!

East Coast Powersports Timaru has been part of South Canterbury since 2008, growing from a small shed to a well-known sp...
17/02/2025

East Coast Powersports Timaru has been part of South Canterbury since 2008, growing from a small shed to a well-known spot for all things off-road and on-water. With a wide product range covering side-by-sides, ATVs, and jet skis, along with a full range of services, it’s no wonder they’re a top choice in the region.

Read how they have grown from humble beginnings to one of the leading dealerships in South Canterbury in our latest Real Farmer or online here: https://www.ruralco.co.nz/Latest-Ruralco-News/Latest-News/ArticleID/621/The-rise-of-East-Coast-Powersports-Timaru

🐑 Happy National Lamb Day!Today, we’re celebrating one of NZ’s finest - delicious, locally farmed lamb! Whether it’s a c...
14/02/2025

🐑 Happy National Lamb Day!

Today, we’re celebrating one of NZ’s finest - delicious, locally farmed lamb! Whether it’s a classic roast, chops on the BBQ, or a hearty lamb stew, we’d love to hear your favourite lamb recipe.

👉 Share your best lamb dish in the comments.

Here's one from our 2024 Winter Real Farmer - lamb lover's pizza with caramelised onion. Read the recipe online at https://www.ruralco.co.nz/Latest-Ruralco-News/Latest-News/ArticleID/552/Lamb%20Lover%E2%80%99s%20Pizza%20with%20Caramelised%20Onion%20/%20Mint%20Sauce

Love is in the air, and by that we mean our farmers love a good saving! 😍Check out some of the In Season specials we hav...
14/02/2025

Love is in the air, and by that we mean our farmers love a good saving! 😍

Check out some of the In Season specials we have in store this month:
🐑 Save $99.70 on Active+ Treble Oral 20L, now just $1,149.00!
🚜 Save $9.00 and grab yourself some Castrol Agri Trans Plus 80W 20L for only $152.00!
🐴 Save $3.00 on NRM Horse & Pony Pellets 20kg, on special for $32.00!

Shop online today at https://www.ruralco.co.nz/inseason

🌾 Pasture resilience and livestock health are essential for farm productivity - RGT18 is a smart way forward. This innov...
11/02/2025

🌾 Pasture resilience and livestock health are essential for farm productivity - RGT18 is a smart way forward.
This innovative endophyte from RAGT provides strong pest protection while significantly reducing the negative impact on animals compared to older endophytes.

Find out more online at https://www.ruralco.co.nz/Latest-Ruralco-News/Latest-News/ArticleID/638/RGT18

Feeling the chill as we head towards winter? ❄Level Electrical Ashburton has you covered with a range of wood fires, inc...
11/02/2025

Feeling the chill as we head towards winter? ❄

Level Electrical Ashburton has you covered with a range of wood fires, including the popular Nectre Bakers Oven.

For a limited time, grab the Nectre Bakers Oven for just $3,821 incl. GST (RRP$4,199)!

This efficient wood fire not only keeps you warm but also doubles as a fantastic cooking appliance, perfect for any living space. And it’s sleek enough to fit without being overbearing.
(Suitable for rural properties over 2Ha).

Stop by our Ruralco Ashburton store for more details, or head into Level Electrical Ashburton.

Win $500 for the school of your choice with your Ruralco Credit Card and Canterbury Motorcycles!For every 10 transaction...
10/02/2025

Win $500 for the school of your choice with your Ruralco Credit Card and Canterbury Motorcycles!
For every 10 transactions you make with your Ruralco Credit Card, you’ll earn an entry into our Spend for Your School programme.
It’s your chance to win $500 for a primary school close to your heart!
This month, we’re excited to partner with Canterbury Motorcycles, a locally owned business that’s been serving the Mid Canterbury region for years. They’re your one-stop shop for everything from farming equipment to recreational gear, and they even offer on-farm repairs.
Learn more about Canterbury Motorcycles at https://www.ruralco.co.nz/News-Events/Spend-For-Your-School
Start shopping today, support local businesses, and help make a difference for your school!

With the warmer months upon us, it’s important to stay ahead of the challenges this season brings. From managing heat st...
07/02/2025

With the warmer months upon us, it’s important to stay ahead of the challenges this season brings. From managing heat stress in cows to adjusting nitrogen use and exploring flexible milking options, DairyNZ has gathered a range of tools to help you make the most of the warmer weather and keep your farm running smoothly and productively.

Check out these tips from DairyNZ in the latest Real Farmer or online here https://www.ruralco.co.nz/Latest-Ruralco-News/Latest-News/ArticleID/624/Time%20to%20shine

Check out some of the In Season specials we have in store this month, showcased by our lovely Rakaia team (Andrea steppi...
06/02/2025

Check out some of the In Season specials we have in store this month, showcased by our lovely Rakaia team (Andrea stepping in for Maree who is enjoying some well-deserved time off).

🐂 Save $101.40 on Outlaw Cattle Pour On 6.5L, on special for $1,279!
💦 Save $23.30 and grab the Solo Professional Backpack Sprayer for just $205!
🐄 Save $86.10 on the Stallion Poly Cone 55kg Feeder, now just $575!

Shop online today at https://www.ruralco.co.nz/inseason

With global competition heating up and a big export target ahead, farmers are facing new challenges—but there’s hope on ...
05/02/2025

With global competition heating up and a big export target ahead, farmers are facing new challenges—but there’s hope on the horizon. Government moves to cut regulatory red tape and free up technology adoption are making it easier to stay ahead of the game. From faster approvals for agri-chemicals to changes in gene tech regulations, the landscape is shifting.

Read more in our Summer Real Farmer or online here https://www.ruralco.co.nz/Latest-Ruralco-News/Latest-News/ArticleID/618/Government-shifts-dial-on-farmers-tech-access

Address

Ashburton
7740

Opening Hours

Monday 8am - 5:30pm
Tuesday 8am - 5:30pm
Wednesday 8am - 5:30pm
Thursday 8am - 5:30pm
Friday 8am - 5:30pm
Saturday 9am - 12pm

Telephone

+64800787256

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Obsessed With Agriculture

Real People Do Amazing Things In 1963 a group of farmers formed the farming co-op that would become Ruralco. They wanted competitive pricing for their businesses and a sustainable future for tomorrow, and today we’re still obsessed with that vision.

We live in the rural communities we serve. We have straight up conversations with the farmers, contractors, service and support businesses who work together in our local communities. We listen until we understand the needs of the real people who make a living from agriculture. Then we do what we can to make life a little easier.

We do our best on prices. We find answers. We tell the truth. We share experience and knowledge. We connect people with new ideas. We celebrate our heroes and the people that make Ruralco what it is today.

We care about tomorrow. With the deep roots of our co-op structure we give rural businesses the opportunity to source better deals and know that their contributions deliver real value for their local communities, helping to support a sustainable future for New Zealand farming.