23/09/2022
For Cagayan, creating a cohesive tourism brand for the Province was a challenging task because we are comprised of 28 municipalities and a city. From this challenge, we saw an opportunity to unite our differences and similarities which make Cagayan unique and special. With that said, we are proud to share with you our brand story.
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Endless Fun, Cagayan is the new tourism brand of the Province that encapsulates the unending adventure and fun that tourists can experience each time they visit Cagayan.
Cagayan offers experiences that go beyond sightseeing. Experience endless fun as you immerse yourself in nature, gastronomic adventure, and Cagayano culture. From seas to summits, falls to rivers, farms to tables, and bridges to churches, the fun is endless for everyone!
The Brand Story Logo
Inspired by the colors of the official seal of Cagayan which stand for justice, honor, and heroism for blue, wealth and wonders for gold, and the fertile and productive soil in the Province for green, the colors now add new meanings as we are geared towards boosting the tourism industry of Cagayan. The blue, green and yellow also represent water, nature and warmth, values that encompass “Endless Fun, Cagayan”.
Being an agricultural Province, the carabao symbolizes persistence, hard work, perseverance, and power. Also included are the bancas representing the livelihood of the people, rosal as Cagayan’s official flower symbolizing beauty and purity, the grand Cagayan River from which life flows, caves, and karst as symbols of adventure and history.
