Tourism Insights

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Your portal to the soul of Pakistan's tourism.

The Managing Director of Pakistan Tourism Development Corporation (PTDC) Aftab-Ur-Rehman Rana Wednesday said that Pakist...
05/01/2024

The Managing Director of Pakistan Tourism Development Corporation (PTDC) Aftab-Ur-Rehman Rana Wednesday said that Pakistan has been making sustained efforts to boost tourism in the country, seeking a rise in footfall of both domestic and international tourists, after the impact of the COVID-19 pandemic.

Talking to PTV News channel, he said in next month of February would hold a ‘Tourism Education conference’ where we will focus on introducing tourism as a subject in schools and establish more tourism academies to raise awareness among our youth for responsible tourists.

https://dailytimes.com.pk/1157589/ptdc-announces-tourism-education-conference-in-coming-month/
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The global   market size was USD 93.27 Billion in 2022 and is expected to register a revenue CAGR of 10.7% during the fo...
05/01/2024

The global market size was USD 93.27 Billion in 2022 and is expected to register a revenue CAGR of 10.7% during the forecast period. The increasing costs of in developed countries, coupled with rising chronic diseases, limited insurance coverage, and extended waiting periods, are key drivers for the growth in medical tourism.

The Organization for Economic Co-operation and Development (OECD) defines medical tourism as individuals traveling internationally for medical treatment, with dental care, cosmetic surgery, elective surgery, and fertility treatment being the most common.

https://www.globenewswire.com/news-release/2024/01/04/2803894/0/en/Medical-Tourism-Market-Size-Worth-USD-254-54-Billion-in-2032-Emergen-Research.html
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There appears to be no stopping   ambition to dominate tourism, investment and sporting tournaments between now and its ...
05/01/2024

There appears to be no stopping ambition to dominate tourism, investment and sporting tournaments between now and its well-publicized national overhaul.

More than $1 trillion of investment is estimated to have been spent on tourism and offerings and associated .

Soft power through sports is another Saudi route of as it seeks to move a little farther away from a dependence on oil.

Its fledgling soccer Roshn Pro League, sponsored by real-estate developer Roshn that has interests in the hotel industry, spent almost $1 billion in 2023 during the short transfer window when players can be bought and sold, with deals finalized for such superstars as , Neymar da Silva Santos and Karim Benzema.

https://www.costar.com/article/4856921/more-than-1-trillion-invested-in-saudi-vision-to-dominate-tourism-and-sport
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The  Health Organization (WHO) has extended   on Pakistan for another three months, stressing the persistent threat of a...
05/01/2024

The Health Organization (WHO) has extended on Pakistan for another three months, stressing the persistent threat of a potential polio outbreak in the country.

The decision to prolong these restrictions was based on from the Emergency Committee on . The ongoing presence of poliovirus in Pakistan, coupled with the joint classification of Pakistan and Afghanistan as global polio threats, prompted this extension.

During the 37th meeting of the Emergency Committee under the International Health Regulations (2005) on spread, discussions focused on pertinent updates from several countries, including Pakistan. Concerns arose as Pakistan reported four new cases of wild poliovirus (WPV1) in 2023, totaling six cases. Notably, there was a substantial rise in environmental detections, with 82 positive samples identified in 2023, including 60 between September and November.

https://www.samaa.tv/208737259-who-extends-travel-restrictions-on-pakistan
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For those passionate about  , it's essential to know that Brazil has a lot to offer in this segment. Not surprisingly, t...
04/01/2024

For those passionate about , it's essential to know that Brazil has a lot to offer in this segment. Not surprisingly, the country was chosen by Forbes in 2023 as one of the top ecotourism destinations in the world.

But what are the best places to visit in for ecotourism? To help you plan your next trip, PlanetaEXO, a platform connecting travelers with experiences, has selected seven destinations that should be on every adventurer's radar in 2024.

Check them out:

https://tech.einnews.com/pr_news/678883403/top-7-ecotourism-destinations-in-brazil-to-visit-in-2024

If you have a particular outdoor or   passion, be it  ,  , golf or skiing, there’s a   trip for you to experience this y...
04/01/2024

If you have a particular outdoor or passion, be it , , golf or skiing, there’s a trip for you to experience this year. These are all options I have specialized in for three decades, and I continually try new outfitters and new destinations to find the best trips on earth—so I figured I’d kick off the New Year by sharing some of that expertise.

https://www.forbes.com/sites/larryolmsted/2024/01/02/best-2024-bucket-list-trips-for-every-kind-of-adventure-and-active-travel/?sh=7bdd58371dd8
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If 2024 is your year for  , then one, congratulations, and two, we've got a destination for you to consider moving to in...
04/01/2024

If 2024 is your year for , then one, congratulations, and two, we've got a destination for you to consider moving to in your golden years.

International Living unveiled its 2024 Annual Global Retirement Index, which it describes as the "most comprehensive and in-depth survey of its kind." It compiles both survey data and real-life experiences from its scouts on what life is really like on the ground in the it considers.

"We have our people out there pounding the pavement in attractive overseas communities we know you should consider. They're reporting back to us with insights and information about what's really going on," International Living explained on its website about the index. "They're not beholden to relocation service providers or real estate agents or tourism boards or economic development organizations. They work for you."

After taking in all the advice from its advisors, looking at the cost of living and housing, availability of visas, climate, and healthcare, International Living named Costa Rica — which just so happens to be Travel + Leisure's Destination of the Year — it's number one place for retirement in 2024.

https://www.travelandleisure.com/costa-rica-best-place-to-retire-in-2024-report-8421275
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  a   this winter? Yes, it’s tempting to look for sunny spots where you can lie on a beach or play golf. But some of my ...
04/01/2024

a this winter? Yes, it’s tempting to look for sunny spots where you can lie on a beach or play golf. But some of my favorite winter vacations have been to northern destinations at their , darkest times of year.

I don’t ski, so I’m not looking for powder. But I have seen northern lights in , explored an ice cave in Iceland, and stood outdoors in 20-degree weather watching migrating cranes in Nebraska.I’ve been to Detroit in December, for Christmas, Finland in February. And I’ve taken visitors around my hometown, New York City, in January, when holiday crowds are gone and prices are lower.

Here are some tips and ideas for planning a trip in the depths of .

https://www.the-journal.com/articles/sure-it-might-be-cold-and-dark-but-traveling-to-wintry-places-can-be-magical/
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  is an absolute cracker of a travel destination, with everything from 24-hour cities and hot springs to idyllic country...
03/01/2024

is an absolute cracker of a travel destination, with everything from 24-hour cities and hot springs to idyllic countryside and beaches. However, the country’s islands occupy a patch on the western edge of the Ring of Fire, atop the meeting of four tectonic plates, so the country is prone to natural disasters. In 2011, a 9 magnitude earthquake triggered an extremely damaging , which killed around 18,000 people.

On Monday, January 1, a 7.6 magnitude struck the west coast of the main island with a shallow depth of only 10 km. Hundreds of buildings have been destroyed, and there have been numerous aftershocks. The death toll currently stands at 48 and is expected to rise.

https://www.timeout.com/news/is-it-safe-to-travel-to-japan-right-now-the-latest-travel-advice-after-earthquake-and-tsunami-warning-010224
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The   industry courageously navigated the pandemic’s severe ramifications and continues to demonstrate tremendous resili...
03/01/2024

The industry courageously navigated the pandemic’s severe ramifications and continues to demonstrate tremendous resilience post-Covid-19. It’s been nearly four years since the pandemic was declared in March 2020, swiftly followed by travel bans and restrictions and an inevitable reduced consumer appetite for travel. The long road to recovery continued throughout 2023.

According to some experts, the industry won’t fully recover until 2024 or later. Despite this, 2023 was a strong year for international travel. According to data from the UN World Tourism Organization (UNWTO) international arrivals reached 85 per cent of pre-pandemic levels in the second quarter of 2023, and 90 per cent in July. “International arrivals are higher than 2022 in all regions across the world and we expect this trend to continue in 2024, with many regions surpassing 2019 levels by the end of [the] year,” confirmed Virginia Messina, Senior Vice President, Advocacy and Communications at the World Travel & Tourism Council ( ).

https://www.itij.com/latest/long-read/outlook-sunny-global-travel-forecast-2024
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If you’re planning a trip in 2024, be prepared for a few unforeseen expenses. A growing number of destinations worldwide...
03/01/2024

If you’re planning a trip in 2024, be prepared for a few unforeseen expenses. A growing number of destinations worldwide are collecting a on tourists – a fee that’s often added to hotel bills or charged upon arrival.

A few reasons explain the tax uptick, explains Guy Bigwood, one of the report’s authors and “chief changemaker” at the Global Destination Sustainability Movement. More destinations are creating initiatives – and to reach their green goals, they need additional funding. “Tourism taxes and especially assessments or levies can help with this,” Bigwood says.

Travel to popular locales has also bounced back to pre-pandemic levels, reigniting “ ”: the fear, anxiety, and rejection of unsustainable tourism practices. “Tourism taxes and assessments are being considered as a tool to control numbers,” he adds.

https://www.lonelyplanet.com/news/new-tourist-taxes-fees
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  has announced that it will launch a new visa specifically for enthusiasts of South Korean culture. The Hallyu visa, al...
03/01/2024

has announced that it will launch a new visa specifically for enthusiasts of South Korean culture. The Hallyu visa, also called the “K-culture training visa,” will allow non-Koreans who register at local performing arts academies to stay in the country for up to two years. , which translates to “Korean Wave,” refers to the enormous global popularity of South Korea’s cultural economy exporting culture through music, films and other artistic mediums.

https://www.forbes.com/sites/suzannerowankelleher/2024/01/02/south-korea-is-launching-a-visa-just-for-k-pop-fans/?sh=424b3bbd39d3
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In the   of 2023, Gilgit-Baltistan (GB) witnessed a notable influx of over 2,050 foreign   and  , apart from around 9,00...
02/01/2024

In the of 2023, Gilgit-Baltistan (GB) witnessed a notable influx of over 2,050 foreign and , apart from around 9,000 foreign tourists.

The GB government collected Rs40.5 million in permit fees for climbing peaks during this period.

The reported that over 9,000 foreign tourists, including paragliders and trekkers in open zones, explored GB in 2023.

https://www.dawn.com/news/1802229
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The   government, tourism, archaeology and museums department along with its attached departments is taking steps by lau...
02/01/2024

The government, tourism, archaeology and museums department along with its attached departments is taking steps by launching an online portal tailored for , streamlining booking and digital payments for global tourists.

This marks a significant milestone in easing access for tourists visiting the country. The government’s dedication is evident in planning guided tours for international Sikhs across Punjab’s historical landmarks. The proposal to establish a in and the creation of an online booking portal for Sikh visitors from other countries demonstrate Pakistan’s inclusivity and commitment to facilitating diverse tourists.

https://www.dawn.com/news/1801926/punjab-tourism-dept-taking-steps-to-facilitate-sikh-pilgrims-global-tourists
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In a recent feature on its “Travel” segment, CNN  has highlighted   as one of the top 24 must-visit destinations for the...
02/01/2024

In a recent feature on its “Travel” segment, CNN has highlighted as one of the top 24 must-visit destinations for the year 2024.

Standing alongside Angola, Morocco is one of the few countries to secure a spot on this prestigious list, joining the ranks of such as Indonesia, South Korea, Singapore, Chile, Canada and others.

“Long-time favorites among travelers due to their diverse landscapes and spectacular architecture, Morocco has rebounded with determination after a devastating earthquake in September of last year,” said CNN.

https://www.moroccoworldnews.com/2024/01/359898/cnn-travel-features-morocco-among-top-24-destinations-in-2024
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Dubai hotels  The strategic alliances mark the start of a major rebranding initiative, as ADNH looks to make a mark on t...
02/01/2024

Dubai hotels
The strategic alliances mark the start of a major rebranding initiative, as ADNH looks to make a mark on the region’s .

Under this enhanced partnership, effective January 1, 2024, ADNH will operate iconic properties under the banners of Kempinski Hotels, JW Marriott, and Autograph Collection Hotels.

The new look hotels will be:
JW Marriott Hotel Marina, formerly known as The Address Dubai Marina
Hotel Boulevard, Autograph Collection, formerly known as Vida Downtown Dubai Hotel
The Heritage Hotel, Autograph Collection, formerly known as Manzil Downtown Hotel
Kempinski The Boulevard Dubai, formerly known as Address Boulevard
Kempinski Central Avenue Dubai, formerly known as The Address Dubai Mall

https://www.arabianbusiness.com/abnews/5-luxury-dubai-hotels-to-change-names-in-major-hospitality-shake-up-new-marriott-and-kempinski-hotels-opening
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Ever had a hard time deciding where to go on  ? Now, you don’t need to worry. A new breed of travel companies is revolut...
01/01/2024

Ever had a hard time deciding where to go on ? Now, you don’t need to worry. A new breed of travel companies is revolutionizing planning with secret trips. The concept: They do all the planning and booking for you, and add an element of excitement by keeping the destination a secret until the last minute.

According to a recent Booking.com survey of 27,000 travelers across 33 countries, this is a huge trend for 2024. Over half of the respondents expressed enthusiasm for surprise trips where every detail—including the destination—remains unknown until arrival. Booking.com called this new group of modern travelers the “surrender seekers.”

https://www.forbes.com/sites/laurabegleybloom/2023/12/31/surprise-these-travel-companies-keep-your-trip-a-secret-until-the-last-minute/?sh=243f87ae10c8
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The removal of   requirements for visitors, the rise of   and experiential   and the digital transformation of tourism p...
01/01/2024

The removal of requirements for visitors, the rise of and experiential and the digital transformation of tourism processes will be among the key factors driving up travel trends in 2024.

According to the Kenya Tourism Board (KTB), the sector has displayed encouraging signs of recovery, with the recent elections providing a stable and conducive for the industry and setting a positive tone for the new year.

https://www.standardmedia.co.ke/entertainment/features/article/2001488140/trends-that-will-drive-tourism-travel-in-2024
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  has been the fastest sector to recover in the whole   in 2023, with its level almost equal to 2019, the China Tourism ...
01/01/2024

has been the fastest sector to recover in the whole in 2023, with its level almost equal to 2019, the China Tourism Association revealed recently.

Compared with tourist attractions, travel agency and the airlines sectors, the recovery level of the hospitality market has shown better performance this year, according to the association.

package orders for domestic destinations have soared more than 70 percent in 2023 from a year earlier, and the growth was 380 percent for overseas hotels, according to Shanghai-based online travel operator Trip.com.

The period has been significantly cut, with the number of orders from those making last-moment booking for accommodation a day later surging 71 percent from 2019, it said.

The Golden Week holidays in were the major booster of hotel bookings, while destination cities had a better performance compared with first-tier cities, said Zhang Rungang, deputy director and secretary general of the association, at the year end.

https://www.shine.cn/biz/event/2312312436/
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With   - taking a trip that was cancelled during the   - still prompting soaring visitor numbers, some popular destinati...
31/12/2023

With - taking a trip that was cancelled during the - still prompting soaring visitor numbers, some popular destinations took steps to crack down on in 2023.

Some moves seemed obvious: limiting cruise ships, increasing tourist taxes and capping visitor numbers.

But other rules made headlines thanks to authorities’ - and residents’ - outside-the-box thinking.

Here are some of the strangest overtourism regulations that were brought in this year.

https://www.euronews.com/travel/2023/12/26/selfie-fines-and-towel-bans-the-weirdest-crackdowns-on-tourist-behaviour-in-2023
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In 2024, the post-pandemic travel boom is set to continue. After years of border closures, construction halts, and econo...
30/12/2023

In 2024, the post-pandemic travel boom is set to continue. After years of border closures, construction halts, and economic uncertainly, the world is finally bullish on, well, the world itself: according to the U.S. Travel Association, leisure trips will reach the 2 billion mark next year just in the United States alone, far surpassing pre-pandemic levels.

Meanwhile, nearly all tourist regions in the world have fully recovered since the shutdown. People are no longer taking travel for granted. In fact, they’re making it a priority.

This perhaps explains why ’s annual most anticipated hotel openings guide feels particularly robust for 2024. Cities like New York and London, bolstered by the return of business trips, are welcoming several buzzy new .

Meanwhile, Aman—a company with such a devoted following that its fans refer to themselves as “Aman junkies”—debuts a new brand, Janu, whose properties will focus on “social wellness.” Meanwhile, adventure resorts in far-flung locations continue to abound, including new safari camps in Botswana’s Okavango Delta and a boutique hotel in Sri Lanka.

https://www.vogue.com/article/most-anticipated-hotels-2024
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Recruitment momentum in the travel and   sector will continue in 2024.According to TeamLease Services, the coming year w...
30/12/2023

Recruitment momentum in the travel and sector will continue in 2024.

According to TeamLease Services, the coming year will witness increased hiring in the by 15 - 20 percent, as compared to 2023. This surge is particularly evident in the fourth quarter of fiscal year 2024, with an expected uptick of 68 percent compared to the preceding quarter.

https://www.thehindubusinessline.com/news/real-estate/travel-and-hospitality-sector-to-witness-continued-recruitment-in-2024/article67687518.ece
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Following several years of pandemic-induced downturn, the   is not only back, it’s positively booming. According to the ...
30/12/2023

Following several years of pandemic-induced downturn, the is not only back, it’s positively booming. According to the World Travel & Tourism Council , the industry is expected to bring in some $9.5 trillion in 2023 — which accounts for 95% of its pre-pandemic levels.

Nowhere is this surge more evident than at popular tourist hot spots around the world, many of which have experienced record visitor numbers over the past year.
Such surges may be sweet for local economies and hospitality businesses’ bottom line, but they also come with notable downsides: increased noise, pollution, traffic and strain on public resources; a lower quality of life for locals; and a diminished visitor experience, just to name a few.

Not surprisingly, many tourist magnets across the globe, including several European hubs, have created initiatives and restrictions aimed to combat issues. Among them: new or increased tourist taxes, campaigns aimed at discouraging problematic visitors and attendance caps at attractions.

https://edition.cnn.com/travel/2023-worst-destinations-overtourism-avoid-crowds/index.html
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The 2024   Overseas Promotion Season has been   in Pakistan by China Cultural Center in collaboration with Culture Offic...
29/12/2023

The 2024 Overseas Promotion Season has been in Pakistan by China Cultural Center in collaboration with Culture Office of the Embassy of .

The event was launched in Pakistan in December 2023 and will go through the end of January 2024. Numerous promotional videos, documentaries, and exhibitions will be aired on China Cultural Center in Pakistan’s official page, as well as Official WeChat Account, Twitter Account of Zhang Heqing, Cultural Counsellor at the Chinese embassy in Islamabad and the Center’s Director, and other platforms.

https://www.pakistantoday.com.pk/2023/12/28/china-ice-snow-tourism-promotion-season-launched-in-pakistan/
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In 2023, Khyber Pakhtunkhwa emerged as a magnet for travelers, welcoming a staggering 17 million tourists to its picture...
29/12/2023

In 2023, Khyber Pakhtunkhwa emerged as a magnet for travelers, welcoming a staggering 17 million tourists to its picturesque landscapes and vibrant locales, as revealed by the Khyber Pakhtunkhwa Department of Tourism's recent report.

The World Bank's Kite Project's 1422 call center meticulously collected data, underscoring the influx of tourists. Within the span of January 1 to December 26, 2023, the province witnessed this remarkable surge, hosting 4,554 foreign tourists among the massive count.

Galiyat emerged as a prime destination, drawing in 6,348 visitors throughout the year. The allure of the region's natural beauty and charm proved irresistible to travelers.

https://www.samaa.tv/208736967-169-million-tourists-visit-khyber-pakhtunkhwa-in-2023
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For those of us embedded in the   world, from writers, tour operators, to leisure- and adventure-seeking consumers, many...
29/12/2023

For those of us embedded in the world, from writers, tour operators, to leisure- and adventure-seeking consumers, many have started questioning how to do better, from reducing their footprint's and climate impact, to engaging more deeply with communities on the ground.

One organization has sought to address these questions and more in the last two decades. Cares is a 20-year-old non-profit dedicated to empowering travel and tourism companies in their sustainability journeys by providing resources, education, and programming. According to John W. Sutherland, Director of Community Impact, the organization is focused on uniting all sectors of the travel industry, including destinations, tour operators, travel advisors, and suppliers, to ensure that these businesses create positive environmental and social impacts for communities around the globe.

Sutherland took time just before the holidays to answer questions about a new tool launched by Tourism Cares called Meaningful

https://www.forbes.com/sites/lmowery/2023/12/28/these-maps-of-small-sustainable-businesses-will-help-you-travel-better/?sh=7e8c0eb63876
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While classic family   like theme parks and all-inclusive family resorts never go out of style, embracing the newest   f...
28/12/2023

While classic family like theme parks and all-inclusive family resorts never go out of style, embracing the newest for 2024 might expand your idea of what a family trip can look like. That's especially true if you've stayed close to home the past few years because 2024's emerging vacation trends are all about finding brand new experiences to enjoy together as a family.

Here are the newest travel trends that could help you make this year's family vacation the best yet.

https://www.aol.com/10-travel-trends-shape-vacations-080300512.html
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Tired of the usual sights or craving a break from the travel herd?These five   spots may be the getaway you’re looking f...
28/12/2023

Tired of the usual sights or craving a break from the travel herd?

These five spots may be the getaway you’re looking for.

Adventure travel company Travel’s new “Not Hot” list is out — spotlighting overlooked travel spots around the world.

The company’s annual list attempts to combat by helping travelers “beat the and ... inspire them to seek out different and unique experiences around the world in communities that can truly benefit from visitors,” Matt Berna, president of the Americas at Intrepid Travel, told CNBC Travel.

The 2024 list calls attention to two destinations in Asia, two in Europe and one in Central America.

https://www.cnbc.com/2023/12/28/where-to-travel-in-2024-here-are-five-spots-to-avoid-crowds-.html
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Address

AR Plaza, Gulzar-e-Quaid Rawalpindi
Rawalpindi
46000

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+92515977119

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