29/06/2020
The future of travel in East Africa: Interview with Prof. Wolfgang Thome
Jun 1, 201617 views 4 comments
Charlotte Beauvoisin, Solomon Oleny, Wolfgang Thome, Edgar Batte. Kilimanjaro Airport
Interview with Prof. Wolfgang Thome: travel post covid-19 in Uganda and East Africa
With over 40 years’ experience working in tourism and aviation in Uganda, Kenya and Tanzania, Professor Wolfgang Thome is uniquely placed to share his insights on the future of travel post covid-19 in East Africa and across the continent. If you want to know what is happening in tourism circles in Nairobi, Cape Town, the Seychelles or Lagos, Wolfgang is your man! (The above photo was taken at Kilimanjaro Airport in 2017. Pictured with us are fellow travel writers Solomon Oleny and Edgar Batte).
Travel has been impacted more than any other aspect of our lives. For some of us, that affects everything: our business, our lifestyle, our ability to spend time with close family. As we try and assess what the new normal looks like, I decided to ask Wolfgang his views. He is both a frequent traveller and in daily contact with airlines, hotels and tourism boards across Africa.
Overall, Uganda seems to be doing well with our approach to managing coronavirus. Do you think this will encourage tourists to travel to Uganda post covid-19?
Initially did Uganda indeed do very well based on the experience with past Ebola and Marburg outbreaks. Numbers kept stable but those responsible took their eyes off the ball with regard to truck drivers entering from Tanzania, Kenya and South Sudan. It took too long for them to take public input seriously and get off their high horses and institute checks before trucks were allowed to enter Uganda. What is needed is to restore public trust and confidence. ‘Beautifying’ numbers is a transparent ploy to make the country look better … yet, numbers are going up again, literally every day. We therefore have some way to go to demonstrate to potential visitors from overseas – when they are allowed to come in again without mandatory quarantine – that Uganda is safe and ready to host them.
What opportunities do you see for the Ugandan / East African tourism and travel industry post covid-19?
The main opportunity right now I see is in domestic tourism. Kenya has reached a domestic tourism percentage of over 55 percent (domestic tourists as a percentage of overall visitors). We in Uganda need to move towards such goals too. That said, discounting factors in Kenya for domestic tourists can reach 65 per cent off published rates and in some cases even more … so Uganda’s hotel and lodge operators need to take a leaf from that rebating level if domestic tourism is to truly take off. The present US Dollar rates quoted for hotels and lodges also need to go out of the window for Ugandans who want to pay in their own currency. Achieving this is possible but requires a major shift in mindset.
Read ’s take on the future of the tourism industry – Post on Wolfgang’s website. Hersi is Chairman of the Kenya Tourism Federation.
Wolfgang, you are a speaker at a number of tourism events and exhibitions across Africa, notably AfriaDev in South Africa and Nigeria Travel Week. In your view, what is the future for big trade events like Magical Kenya and Uganda’s Pearl of Africa Tourism Expo?
I do regularly speak at major aviation and tourism events and trade shows across Africa. Unfortunately as of now, some eight such engagements have been postponed and cancelled this year. I do not see any major tourism event taking place this year and our hope is now based on 2021 and no secondary or tertiary Coronavirus infection waves.