Personifeye

05/22/2015

Marketing Communication Analysis Paralysis..................

Do you know why marketing communication firms struggle with lead generation? It is because when the agency is presented with a simple solution that will solve their challenges and provide value, they immediately start an in-depth evaluation with a committee approach. Very quickly, they develop analysis paralysis and cannot make a decision and it is status quo moving forward!

05/15/2015

"Hope" is not an effective lead generation strategy!

Your competitors are sending marketing campaigns and communicating with your prospects but, almost none have a consistent professional process to follow-up and engage the prospect. Personifeye delivers a lead generation managed services solution that will manage your lead generation and develop the relationships with prospects that want to speak with you.
Remember, everyone is not ready to buy when you are ready to sell!

04/30/2015

Marketing automation is the technology that allows companies to streamline, automate, and measure marketing tasks and workflows so they increase operation efficiency. Marketing automation is not lead generation. Don't go just halfway!

04/25/2015

Lead generation and business development must be a priority for your firm! Are you ready to take your agency to the next level? You do not need to be satisfied with the status quo. The Personifeye LeadGeneration managed services program provides the right mix of focused expertise, MBA-level analysis, provide methods and measurable results that will propel your firm to a new level of performance.

04/13/2015

It is important to note that technology is not lead generation. The magic bullet or golden hammer (whatever you want to call it) technology does not solve business problems; people do. You employ technology to implement a solution, but you are wasting time if you think buying the latest add-on to lead generation is going to impact your results. It is critical to your success that you map out the entire process prior to starting to implement the technology. Personifeye fully understands the lead generation process...........................

03/27/2015

A recent client shared with us that the issue of outsourced business development has been a reoccurring discussion at their agency association meetings. The overwhelming consensus in their group is just doesn't work. Want to know the reasons why?

03/27/2015

Personifeye

01/08/2015

What CMOs Are Saying About The Future Of Their Relationships With Agencies

Agencies are stil struggling to arrive at the destination!!!
http://www.forbes.com/sites/avidan/2014/09/29/what-cmos-are-saying-about-the-future-of-their-relationships-with-agencies/

With Advertising Week about to kick off in New York, today’s Mad Men should become concerned about the state of their industry: The majority of clients, 62%, polled by marketing consultancy Avidan Strategies admit that they now view agencies as suppliers, and that today’s relationships are no longer…

08/21/2013

Four Ways to Deliver Meaningful Mobile Advertising Engagement

Your ability to deliver relevant engagement is vital to mobile advertising effectiveness. Here are 4 keys to success: http://bit.ly/19CKVfp

How can today’s advertisers be sure that they’re putting their money behind the most effective mobile advertising? Keeping the following four touchstones in mind can help ensure the engagement and transparency that today’s leading brands require.

08/19/2013

Content Marketing and Copywriting in Tandem

Not getting desired results from content marketing? Try some proven direct marketing strategies: http://bit.ly/16VbTcn

What differentiates the content marketing writing style from direct response sales copy? We hear a lot about content marketing these days, and, at first glance, it seems to be a distinctly different approach than direct response sales copy. But is it really all that different? Shouldn't there be a p...

08/14/2013

TV Poised to Extend its Rule as Greatest Advertising Medium | Visible World

Research shows that targeted TV ads have 70% greater impact on consumer behavior than conventional campaigns: http://bit.ly/1cFFA7b

Set top box data reveals that targeting tv ads generates 70% lift in conversion rates.

08/12/2013

Seven Traits of Press Releases That Actually Get Read

Sending your PR messages into the great unknown? Here’s what it takes to create releases that actually get read: http://bit.ly/14eCr5e

I hate 99.99% of press releases that hit my inbox. Those sloppy cut-and-paste jobs make me cringe. However, now and then, I receive press releases that make me want to learn more about the newsworthy event. Here are seven traits that good press releases have in common.

08/07/2013

Why You Should Make Follow-Up a Priority: Six Questions and Five Tips

Screwing up on follow-up? Strong follow-up efforts build sales opportunities for your clients…and for your agency: http://bit.ly/18Xzg76 Ask Personifeye about contact management strategies and tools.

Customer Relationships - What is it that regularly blows apart business development efforts and causes marketing to fail? The lack of follow up. Yes, it can be uncomfortable to do for professionals, but ...