ferroconcrete

Name: ferroconcrete
Address: Los Angeles, CA, 90015, US
Telephone: +12137411378

brands personified Brands need to have the right tools to make friends and expand their community — that's where we come in.

Founded in 2006 by Creative Director Yo Santosa, we design companies from the ground up— creating brand identities, strategy, spaces, products, motion graphics, social-media solutions, interactive experiences, and websites. Ferroconcrete builds creativity into brands. We craft brand stories that are worth sharing. Leading through innovation — we incubate and accelerate ideas — then bring them to life.

03/14/2017

Be nice, enter HOW and let me be judgy ;-) http://www.howdesign.com/design-firm/design-firms-to-watch/yo-santosa-creative-director-entrepreneur-dreamer/

Soak up some design inspiration from Ferroconcrete, the branding agency founded by your HOW Promotion & Marketing Design Awards judge Yo Santosa.

06/15/2016

Any rebrand worth its salt should be thrown to the design lions at Brand New by UCllc. See if our WINC survives and cast a vote! http://www.underconsideration.com/brandnew/archives/new_name_logo_and_identity_for_winc_by_ferroconcrete.php #.V2GXP8fdX8s

Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.

06/02/2016

Let us Prey. Issue 22 out now! Pick up your copy today.

www.ladowntowner.com

05/24/2016

Crafting a unique coffee experience isn’t solely about brewing a perfect cup of java; it’s about designing consumer appeal and developing brand relationship with a methodology, menu program, customer service, product architecture, store design, merchandising, packaging and more. Our city is e...

05/11/2016

Every so often design firms are given the opportunity to work on a project that hits close to home - for us, it was wine. Check out our recent rebrand for .

Please Winc Responsibly. http://ferroconcrete.com/projects/winc

WINC BRANDING / DESIGN Challenge Not a traditional online ‘wine club’, ClubW, produces wines that are uniquely their own through a select group of winegrowers and bottlers to service online subscriptions and stores nationwide like Whole Foods. They sought to elevate their brand and inform a wider au...

03/01/2016

12/21/2015

"How does it make you feel when your work is imitated?"

"There’s a form of flattery in it, but it’s also a driving force to show everybody what’s next. You have this motivation because you want to prove yourself above the pack. What drives me to be better is when people tell me that I can’t do it."

Founder of ferroconcrete | Full Service Branding & Design Agency

12/18/2015

See FC's Design & Brand Director Scott Meisse's article on the Skid Row Housing Trust in the latest LA Downtowner

12/14/2015

Howdy, Because of popular demand we have extended the Customer Journey Webinar Replay for another 24 hours. Don't miss it! Don't want to scroll? 1. EXTENDED How to Define the Customer Journey. Click here to watch.2. Branding: HOW TO BUILD A STRONG BRAND w/ Yo Santosa. Click here to watch. 3. Order…

12/08/2015

Everyone's got that one friend who loves whiskey. And everyone has the same struggle to find them a new and exciting gift that friend doesn't already have.

11/02/2015

Oh November, we've been expecting you.

Issue 15 out today!!! www.ladowntowner.com

10/27/2015

Yo Santosa's low-down on business life in LA: http://artcenter.edu/dot/

09/30/2015

https://twitter.com/TheDieline/status/645338970499383297

“Have you meet our judges for Concepts We Wish Were Real Awards? Meet Yo from - http://t.co/j9XqOIjLmo”

09/02/2015

08/31/2015

Thank you! You've made our first year a tough one to top. Here's to many more! Happy birthday LA Downtowner!

08/18/2015

Aww, nice! http://co.agencyspotter.com/top-10-agency-projects-you-need-to-see-august-2015/

07/31/2015

07/25/2015

It's Friday and it's time to show off those dance moves you've been practicing in the mirror.
Tonight is Bring Your Own Dance Moves at the The Music Center: Performing Arts Center of Los Angeles plaza! Relax, we're not all good dancers.

Photo by .payne, design by ferroconcrete

ladowntowner.com/calendar/2015/07/cal20150724/

07/21/2015

A successful portfolio goes far beyond simply displaying work – it’s one that showcases design thinking and personality. In project descriptions, personal philosophies, blogs and linked social media...

07/10/2015

“Like the Warby Parker of Beauty” Oh , you sure know how to make us blush. Check out this review of , our best smelling baby.
http://www.instyle.com/news/commodity-fragrances-fitting-kit-review

Shopping for fragrance online can be an incredibly daunting task. Unless you're already familiar with the scent, descriptions of the base, middle, and...

07/02/2015

LA Downtowner presents Woodspoon, the featurette to July's cover story. Meet Natalia Pereira, head chef and owner of Woodspoon, a Fashion District favorite serving…

06/27/2015

A day to remember! We're pretty sure this marks the official kickoff of weekend, sound good to you?

www.latimes.com/nation/la-na-supreme-court-gay-marriage-decision-20150626-story.html

06/19/2015

Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.

06/19/2015

'Overall, a great improvement that fits the channel's content and audience.'
We'll take that! So proud of the animated icons, a blast to make! Have a look at the review and don't be afraid to get feisty in the Comments!

http://www.underconsideration.com/brandnew/archives/new_logo_and_on-air_look_for_destination_america_by_ferroconcrete.php #.VYRw5-vytJM

Brand New: Opinions on corporate and brand identity work. A division of UnderConsideration.

06/11/2015

Explore the history of restaurants & food in LA with this summer! via

06/08/2015

The Master

The lionized Japanese architect takes us through his Manhattan masterpiece

06/04/2015

Our June Issue of now available in stores and online. See how/why we did it http://ferroconcrete.com/projects/la-downtowner

LA DOWNTOWNER INCUBATED BY FERROCONCRETE Challenge We’ve called Downtown Los Angeles our home for 9 years and started this passion project in the midst of the city's unprecedented renaissance. There's no publication online or in print that speaks to the new wave of entrepreneurs, artists, tourists,…

06/01/2015

LA Downtowner presents East Side Moto Babes, the featurette to June's cover story. Meet the women who ride LA's perilous streets on the meanest machines in town.

05/20/2015

As much as we'd like to keep her for ourselves, sometimes we have to share the flair of Yo Santosa. Check out her talk at CreativeMornings.

http://creativemornings.com/talks/yo-santosa/1

Yo Santosa is the Founder of, LA-based branding agency, Ferroconcrete. Yo realized in high school that she hated dissecting frogs and loved art. She launched her creative career fresh out of Art Center College of Design, earning three consecutive Emmy nominations and numerous accolades for her innov…

05/15/2015

There's a new monthly reader on the block.

Address

Los Angeles, CA
90015

Telephone

+12137411378

Website

http://ferroconcrete.com/

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