W O R K H O U S E

05/09/2024

Congratulations Professor Matthew Modine!

Graduation Commencement Speaker + Brookdale Community College Recipient // Honorary Degree Associate in Arts

05/06/2024

Adam Nelson Honored with 2024 Hermes Creative "Career Achievement" Award

Celebrating a Quarter Century of Creativity: Workhouse Founder Honored for 25 Years of Industry Excellence

Hermes Creative Awards, globally recognized for excellence in marketing and communications, has honored Adam Nelson, Founder & CEO of Workhouse, with the prestigious 2024 Career Achievement Award. This esteemed accolade acknowledges Workhouse's 25-year anniversary and his indelible impact on the marketing and communications industry. Nelson dedicated the award to his childhood hero, Evel Knievel, whose audacious spirit has been a significant influence on his professional approach.

"In the turbulent arena of human bravado, where men court danger with the fervor of poets, there strode Evel Knievel, a maverick draped in leather and legend. With each leap, he unleashed a tempest of rebellion that echoed across the vast expanse of the American dream," said Nelson. "Knievel enraptured us with adrenaline and awe, drawing a global mass with each a tantalizing test. His boldness resonated with me at a young age, shaping my understanding of risk and reward in business. Each jump, a thunderous proclamation of defiance, each crash a tumultuous crescendo of chaos and catharsis. From the forgotten byways of Middle America to the glittering stages of the Strip, his flair for the dramatic and ability to capture the imagination of millions is something I've aspired to emulate in the mad marketing campaigns Workhouse creates,” Nelson expressed.

The Hermes Creative Awards, governed by the Association of Marketing and Communication Professionals (AMCP), is an international competition recognizing outstanding work in the industry. The awards celebrate the creative prowess of professionals involved in the concept, writing, and design of traditional and emerging media. This year, over 6,500 entries were judged, representing numerous countries and demonstrating the global reach and influence of the awards. A list of Platinum and Gold Winners can be found on the Hermes Creative Awards website at hermesawards.com.

Read more here https://www.todayinmarcom.com/article/709147965-adam-nelson-honored-with-2024-hermes-creative-career-achievement-award

04/27/2024

“He’s talking a little bit out of his ass there and he’s wrong, because they’re real fans,” “Sopranos” star Steve Schirripa told The Post.

“I don’t know who he’s talking about. The guys in the front row, they care. Tracy Morgan, a huge fan. Ben Stiller, Chris Rock, myself, Matthew Modine, John McEnroe, Fat Joe, all fans. They probably know more about basketball than him, believe it or not.”

Philadelphia 76ers’ forward Kelly Oubre Jr. took a shot at Madison Square Garden’s famed Celebrity Row — and the bold-faced names are firing back.

04/25/2024

MATTHEW MODINE JOINS US FOR A Q&A FOLLOWING THE SCREENING ON THURSDAY, 4/25 AT 6:15 PM. MODERATED BY FREELANCE FILM CRITIC, STEPHEN WHITTY. SHOWN IN 35MM.

Interested media contact [email protected]

Buy Tickets Here:
https://www.paristheaternyc.com/films/showtimes/?filmId=HO00005452

04/24/2024

Show must go on: Santa Fe Film Festival pivots to present international, local films & honoring Matthew Modine

Interested media contact Workhouse, CEO, Adam Nelson via [email protected]

Click here to view this item from abqjournal.com.

04/23/2024

Matthew Modine Learned to Love Lycra for His New Film ‘Hard Miles’

Five questions with the 65-year-old star of ‘Full Metal Jacket’ and ‘Stranger Things’ about his lead role in the new cycling film ‘Hard Miles’

Interested media contact Workhouse, CEO, Adam Nelson via [email protected]

Five questions with the 65-year-old star of ‘Full Metal Jacket’ and ‘Stranger Things’ about his lead role in the new cycling film ‘Hard Miles’

04/23/2024

TheHomeMag’s Digital Leap: Pioneering the Future of Home Improvement

A Legacy of Print and the Digital Dawn: Embracing Innovation to Challenge Industry Giants

In the world of home improvement, one name is becoming increasingly synonymous with innovation and customer-focused service: TheHomeMag. This company began over two decades ago as a traditional print publication and has recently catapulted itself into the digital realm, aiming to position itself as a formidable contender against larger, more established players like Angi.

The transformation of TheHomeMag from print to digital is not just a business evolution; it’s a strategic recalibration aimed at leveraging cutting-edge technology to enhance user experience and expand market reach. This shift is akin to the biblical story of David and Goliath, where sheer determination and innovative tactics enabled a smaller entity to succeed against a much larger adversary.

Interested media who wish to interview TheHomeMag leadership, contact Workhouse, CEO, Adam Nelson via [email protected]

Read the full story here:

The transformation of TheHomeMag from print to digital is not just a business evolution; it's a strategic recalibration aimed at leveraging cutting-edge...

04/19/2024

Like the good ole days of yore, I had this necklace made on a wayward side street in Chinatown one hour before the Premiere.

Hard Miles Movie starring Matthew Modine opens nationwide in more than 500 theaters today!

Media contact Nelson@workhousepr

04/19/2024

When publicists go HARD … as in Miles 🤣

“Hard Miles” movie starring Matthew Modine opens nationwide in more than 500 theaters today!

04/19/2024

Part of the Solution: Matthew Modine on Acting, Empathy, and Hard Miles

Interested media contact Workhouse, CEO, Adam Nelson via [email protected]

Matthew Modine, who stars as a cycling coach for troubled youth in Hard Miles, reflects on a lifetime of acting.

04/19/2024

GQ MAGAZINE: Spilled Beer, Trae Young Trash Talk, and a Whole Lot of Tracy Morgan: Celebrities Share Their Favorite Madison Square Garden Courtside Stories
Famous regulars from Victor Cruz to Matthew Modine told us what makes sitting courtside at MSG so special—and why Tracy Morgan is the mayor of Celebrity Row.

Famous regulars from Victor Cruz to Matthew Modine told us what makes sitting courtside at MSG so special—and why Tracy Morgan is the mayor of Celebrity Row.

04/19/2024

Entertainment Monthly News:
On the Horizon: Brady Bryson’s ‘The Gentlemen of Princeton’

In an era thirsting for originality, Brady Bryson stands out as a filmmaker with a knack for marrying depth with entertainment. His latest offering, “The Gentlemen of Princeton,” currently in pre-production, follows the well-received “Sideways for Attention,” proving Bryson is a storyteller with a growing portfolio of intriguing work.

Bryson’s film ventures often mirror the complexities of real life, capturing the essence of human experiences without resorting to cinematic clichés. His stories are characterized by a realism that’s both relatable and thought-provoking. In “The Gentlemen of Princeton,” he continues this trend, crafting a narrative that dives into the murky waters of crime and choice, set against the unlikely backdrop of a prestigious university town.

What sets Bryson apart is his ability to navigate the fine line between addressing serious themes and maintaining an engaging storyline. His films don’t just serve as entertainment; they invite viewers to engage with the characters and their dilemmas, reflecting a slice of life that’s often overlooked in mainstream cinema.

As Bryson gears up for “The Gentlemen of Princeton,” it’s clear he’s not just making films; he’s telling stories that resonate. In a landscape often criticized for its lack of depth, Bryson’s work is a reminder that cinema can be both entertaining and meaningful.

"The Gentlemen of Princeton,” currently in pre-production, follows the well-received "Sideways for Attention," proving Bryson is a storyteller with...

04/19/2024

FILMSCENE | OPINION: Arkansas-reared director releases ‘Hard Miles’

Opening in select theaters this weekend is "Hard Miles," a new feature film from Canadian-born, Arkansas-reared director R.J. Daniel Hanna. While the genre is admittedly a narrow one, it's probably the best cycling movie since the 1979 classic "Breaking Away."

Older cinephiles will know Matthew Modine as the idealistic military journalist in Stanley Kubrick's "Full Metal Jacket" or the high school wrestler in "Vision Quest" or maybe even from his recent role in "Oppenhimer." Here he does a great job here walking the tightrope between empathy and toxic masculinity. There are moments in the film, where I would think his character was pushing these kids way too hard, to the point where he might break them. This is a role that could have easily fallen into the tired and clichéd coach caricature, full of hammy pep talks and over the top cheerleading. Modine, though, is able to craft someone who feels human, full of flaws and moments of weakness, and sometimes abject apathy for the boys he's riding with. It's a performance that exudes depth and complexity, as Townsend grows and implements the lessons he's teaching the juveniles and implies them to himself.

Hard Miles opens in 500 movie theaters across America today, Friday, 19 April 2024

Interested media contact Adam Nelson, CEO, WORKHOUSE via [email protected]
www.workhousepr.com

Read the full review here:
https://www.arkansasonline.com/news/2024/apr/18/filmscene-opinion-arkansas-reared-director/

Opening in select theaters this weekend is "Hard Miles," a new feature film from Canadian-born, Arkansas-reared director R.J. Daniel Hanna. While the genre is admittedly a narrow one, it's probably the best cycling movie since the 1979 classic "Breaking Away."

04/18/2024

Matthew Modine on Stanley Kubrick and the Real-Life Inspiration of His Film Hard Miles

Interested media contact Workhouse, CEO, Adam Nelson via [email protected]

Matthew Modine sat down to discuss his inspirational new movie, Hard Miles, plus learning from Stanley Kubrick and Modine's advice to young actors.

04/18/2024

For actor Matthew Modine, biking is a "tool for consciousness" and facing life's uphill battles
From “Oppenheimer” to “Stranger Things” and “Hard Miles,” Modine shares how his acting career reflects his values

The "Oppenheimer" and "Stranger Things" actor says his personal philosophies led him to turn down some iconic roles and lean into others

04/18/2024

Hard Miles’ Review: Matthew Modine Stars in a Scenic Cycle Through the West
The long winding road to redemption beckons four juvenile offenders and their adult minders in R.J. Daniel Hanna’s satisfying, fact-inspired drama.

Interested media contact Worlhouse, CEO, Adam Nelson via [email protected]

The long winding road to redemption beckons four juvenile offenders and their adult minders in R.J. Daniel Hanna’s satisfying drama 'Hard Miles.'

04/18/2024

THUMBS UP! Hard Miles movie review & film summary (2024) | Roger Ebert // THREE STARS!

Like the young men on the trip, we cannot help but be moved by the scope and beauty of the landscape and the dedication of the adults who see possibilities for teenagers after the rest of the world has given up.

04/17/2024

Hard Miles Review: Modine’s Cycling Movie
Film opens this Friday, 19 April in movie theaters everywhere

Matthew Modine is entirely believable as Greg Townsend. This is a much different role than his breakout in Full Metal Jacket and or even his recent turn in Oppenheimer. He’s had a storied career with legendary roles, but as you watch him on screen, you don’t see the other characters from his history, only Greg Townsend. Modine’s skillful turn in the role is amplified by his genuine cycling passion, helping to blur the lines between actor and character. As a character, he is fully responsible for the lives of the young men on this journey, and as an actor, he embodies the character with persuasive reality. There is a vulnerability to his portrayal as well. Just like the young men from Ridge View need this trip, Townsend needs the trip to deal with everything with his father.

Interested media contact [email protected]

R.J. Daniel Hanna's movie Hard Miles, with Matthew Modine, is an inspiring sports drama about redemption and the power of cycling.

04/17/2024

8 Things Matthew Modine Learned About Cycling While Making ‘Hard Miles’ which opens Friday, 19 April 2024 in theaters movie everywhere

THE LIFETIME COMMUTER THINKS BIKES CAN CHANGE THE WORLD.

Interested media contact [email protected]

The lifetime commuter thinks bikes can change the world.

04/16/2024

NBC NEWS: Matthew Modine talks new movie ‘Hard Miles’ opening this Friday, 19 April

Interested media contact Workhouse, CEO Adam Nelson via [email protected]

Matthew Modine talks with Sara Gore about the new movie based on a true story, “Hard Miles,” cycling, and more.

04/16/2024

NBC NEWS: The Kids Boxing Program Making Champions Out of Underdogs

The New Jersey Give a Kid a Dream is giving children the tools to be successful in the ring and in life.

Interested media contact Workhouse, CEO, Adam Nelson via [email protected]

Through Olympic-style boxing, the Give a Kid a Dream program has helped more than 400 children from underserved communities find discipline, drive and vision — free of charge.

Since 2012, Coach Jackie Atkins has made it her mission to teach kids not only how to be champions in the ring, but also champions in life.

Sign up for our newsletter! Right Arrow
“The words that we use — elevate, educate, empower, embrace — that’s a tremendous, positive impact to have on anyone’s life, to be able to elevate them and take them from where they are to a place of greatness,” Atkins said.

Kids at the gym learn fitness and boxing training, get homework assistance and have access to social workers and therapists. While some students come in with poor school attendance and a lack of focus, the program currently has a 100% high school graduation rate.

“They’re all champions and we treat them all the same,” Atkins said. “Whether you go to the nationals and you make it to the Olympic qualifier, you’re just as important as the child that never stepped foot in that ring.”

Learn more about the Give a Kid a Dream program in the video above. Find out more about the New Jersey boxing gym https://youtu.be/r3VJ8MPWQyA

The Give a Kid a Dream boxing gym in New Jersey is teaching kids how to not only be champions in the ring but also in life.

04/16/2024

Hard Miles // Review // Film Threat

“The cinematography is fantastic, capturing the rush of freedom a bike can offer. The score is also a great addition. The cast is solid, and the story is a sweet, engaging affair. Standout moments include the team’s first successful ride in the proper timeframe, the heartwarming interactions between the troubled youth and their mentors, and the breathtaking scenery along the to the Grand Canyon.”

Interested media contact Workhouse, CEO, Adam Nelson via [email protected]

Hard Miles, written and directed by R.J. Daniel Hanna and co-written by Christian Sander, tells the true story of a cycling team. However, these aren't any old bicyclists; the team is comprised of troubled youth from Ridge View Academy in Colorado. Is there an uplifting message to be found in this t...

04/12/2024

HARD MILES: A TERRIFIC MATTHEW MODINE IS COUNSELOR TURNED CYCLING COACH IN REDEMPTION ROAD MOVIE

A picture that believes in the better angels of collective humanity at an American moment increasingly defined by our differences.

“As the outwardly fearless leader, Matthew Modine, the four-decade star of an indelible 80s career canon including Vision Quest, Birdy and Full Metal Jacket, has always been an actor with the lightest of touch when it comes to humor and pathos, and here gives 2024’s to-date best male performance. As Townsend’s hard-driving persona“ gives way to final act humility and self-awareness, Modine infuses the character with appealing, open-hearted kindness.”

In the new drama Hard Miles, Matthew Modine gets his best role in years as a transformative youth counselor guiding a cohort of troubled young men on an audacious 762-mile bicycle trek from Watkins, Colorado to the Grand Canyon—a journey designed to promote healing and life skills in at-risk youth...

04/11/2024

Workhouse was proud to place this Opinion Editorial entitled "https://www.the-influential.com/2024/04/navigating-worry-to-find-wonder-journey.html" by former National Geographic Editor-in-Chief Chris Johns in The Influential's latest issue.

"There is a place I go when I am overwhelmed by worry. I often go solo, but today, on the eve of winter, I follow the howl of coyotes and climb the hill behind our home with my grandson, Freeman, bundled in a backpack for kids. We enter the tawny hills of Missoula, Montana’s Northern Conservation Lands. The parched landscape looks like an abstract watercolor painting viewed through orange gauze. Wildfire smoke is rolling in and casts an eerie glow that obscures Stuart Peak and the Rattlesnake Wilderness Area before us. The air smells like a wet-wood campfire."

Read the rest of the Op-Ed here:
https://www.the-influential.com/2024/04/navigating-worry-to-find-wonder-journey.html

Navigating Worry to Find Wonder: A Journey Through Montana's Landscape of Hope by Elite Media Company   in Community Engagement , Environmental Collaboration , Journalism Education , Lifestyle , Media Landscape , Nature , Nature Conservation , Storytelling 0 comments Opinion Editorial by Chris John...

04/11/2024

MCM Studios Introduces 'Feed Your Head', a Fusion of Science & Spirituality in a Groundbreaking Conversation Series

MCM Studios, located at the vibrant heart of Chelsea at 253 West 28th Street, NY, NY 10001, is thrilled to announce a groundbreaking monthly conversation series, "Feed Your Head". This illuminating salon series, presented by Feed Your Head Media (formerly known as Beyond Belief), is designed to delve deep into the fascinating nexus where science meets spirituality. Hosted by the acclaimed Senior Editor, Adam Jacobs, the series promises to engage audiences with thought-provoking discussions and insights.

The inaugural event of the "Feed Your Head" Salon Series is set to take place on Sunday, April 21, at 5pm, featuring a compelling conversation with the esteemed Author Dr. Lisa Miller. Dr. Miller, a leading voice in the field of psychology and spirituality, is best known for her groundbreaking work and bestselling book, "The Awakened Brain." In her book, Dr. Miller offers profound insights into how spirituality can unlock the brain's potential and enhance our lives. This event presents a unique opportunity to explore the rich interplay between science and spirituality, shedding light on how these seemingly disparate fields intersect in fascinating and meaningful ways.

Interested media, who wish to interview MCM Studios or 'Feed Your Head' founders are invited to contact Workhouse, CEO, Adam Nelson via [email protected]

Read the full story here:

Exploring Science-Spirituality Nexus with Leading Experts in MCM Studios' Engaging Monthly Series

04/11/2024

“GOING UP A HILL DEMANDS EFFORT, SUFFERING”: MATTHEW MODINE, R.J. DANIEL HANNA AND CHRISTIAN SANDER ON HARD WON REDEMPTION OF INSPIRATIONAL CYCLING DRAMA HARD MILES

Matthew Modine stars in director Hanna's crowd-pleasing new picture about the impact of an unexpected, compassionate mentor on at-risk youth during a thousand-mile cycling trek across the American southwest.

Interested media contact [email protected]

Someone once observed that there is nothing in the world worse than not going anywhere in life while no one seems to care. In the inspiring new picture Hard Miles (Blue Fox Entertainment, April 19), the true story of Colorado social worker turned bicycling coach and at-risk youth mentor Greg Townsen...

04/10/2024

'Stranger Things' star Matthew Modine encourages empathy for kids in correctional facilities | Fox News

https://www.foxnews.com/video/6350632954112

Interested media who wish to interview Matthew Modine or the Hard Miles Movie cast & creative team, contact [email protected]

Actor Matthew Modine, starring in the new movie "Hard Miles," which depicts a group of juvenile convicts embarking on a nearly 1,000-mile bike ride, explains why bicycling is great therapy and why he has a lot of empathy for struggling young adults.

04/08/2024

New Client: Advanced Home Improvement Media (AHIM), the parent company of TheHomeMag, a trailblazer in the home improvement industry, driving innovation, shaping trends, and providing invaluable resources to homeowners and businesses alike, has appointed Workhouse as its Agency of Record. Effective immediately, Workhouse will lead AHIM’s integrated promotional campaigns, public relations initiatives, wholistic marketing, celebrity seeding, and creative content development efforts.

Workhouse boasts an impressive track record of success, representing industry titans, Fortune 500 companies, real estate developers, and luxury automotives. Known for its forward-thinking approach to public relations, social media, and brand promotion, Workhouse is poised to elevate AHIM’s aggressive growth, brand visibility, and industry recognition through innovative and strategic marketing initiatives.”We are thrilled to embark on this collaborative journey with Workhouse. With their expertise, we are confident in our ability to showcase the unique value proposition of our print and digital brands, connect with our audience on a deeper level, and drive meaningful results for our advertisers. Together, we are poised to revolutionize the way homeowners and businesses engage in the home improvement journey.” - Tom Bohn, President and COO, Advanced Home Improvement Media

Interested media who wish to learn more, and interview AHIM executives are invited to contact WORKHOUSE, CEO Adam Nelson via email [email protected] or telephone +1 212. 645. 8006.

Read more here: https://www.workhousepr.net/social/advanced-home-improvement-media-names-workhouse-as-agency-of-record

04/05/2024

Upcoming film: ‘Hard Miles’ staring Matthew Modine emulates the best of ‘Breaking Away’ with a modern twist | Cycling Weekly

Interested media contact [email protected]

https://www.cyclingweekly.com/news/coming-soon-hard-miles-is-a-true-story-film-blending-breaking-aways-spirit-with-a-modern-twist

The film stars Oppenheimer’s Matthew Modine and Lord of the Ring's Sean Astin

03/25/2024

Go ahead. Ask me anything.

About building a Brand, growing a Brand, Branding, Creative Strategy, Creative Storytelling, winning hearts, minds, spirits and wallets.
About kick-starting Creative Culture while preaching jailbreak.
About perfecting the playbook of Modern Relations while Copping an Attitude.
About Fortune Hunting and Celebrity Craftsmanship.
{*It's all here at the Intersection of never taking "No" for an answer.}
About how to best work with me as a Fractional Chief Creative Officer.
How to get a fraction of my time but all of my experience, heart and soul.
How to partner with WE ARE THE BOARD, an incredibly talented community of Fractional C-Suite Executives, dream teams of Creative Problem Solvers, Marketers and Innovators.

Get on my OFFICE HOURS Waitlist.
Because you can get complacent sitting in that chair.

https://app.acuityscheduling.com/schedule.php?owner=30991036&calendarID=9506604