02/18/2015
At August Belly Systems we know it's exciting to see a chance on Facebook to win a sizeable gift card, free cruise from Disney, or some other amazing windfall, but a recognizable doubt likely looms near each time you click to play: "Is this contest legit?"
The quick answer? No.
It's true that companies have always thrived off of promotional giveaways. In return for a fun prize, they get attention and your personal information for further marketing; however, most of the too-good-to-be-true freebies that you see on Facebook are scams set up by people/groups who won't deliver, want to steal your personal info, or trick you into visiting a web page set up to infect your computer.
How can you tell? Below are some guidelines:
1) Check the company's page. The pages of all major companies will have a white checkmark in a blue circle next to their name to mark it as the vetted, official page. If the page lacks that identifying mark, it's not official, and has been set up to scam people.
2) Check the company's website. The marketing departments of those companies WANT the public attention, so they'll make it obvious on their website that a promotion is ongoing.
3) Look at the post history of the page. The majority of large companies have been on social media for a long while; consequently, their pages will have posts spanning years. Conversely, these scamming contest pages are frequently slapped together and taken down; so, if the post history only goes back a couple of weeks or couple of months, the page isn't legitimate.
4) Spelling and grammar. You might not give this much attention at first glance, but take a peek at how everything is written. Marketers want the public to see a polished product, so misspellings and bad grammar are a major no-no. If it looks like it's been written by a drunk frat member, it's fake.
5) If all else fails and you don't trust your own judgement, do a quick search via Google or Snopes. At Snopes.com you'll find many a mention of fake $100 gift cards from Target, Wal-Mart, Kohl's, etc...
Finally, if you still have questions, feel free to ask me. I'll be happy to help verify.