Up In Arms is a marketing and branding agency, focused on curating unforgettable experiences. Forging partnerships for artists, event producers, festival properties, and international brands, Up In Arms is a uniquely positioned one-stop shop for creative organizations at all levels.
Up In Arms was founded and is helmed by music and branding veteran, Scott Crane, who brings nearly two decades of successes in artist management, event production, promotion, business development and marketing. Under his guidance, his clients have enjoyed critical acclaim and success on an international scale. He has also played integral roles in developing experiential campaigns and large scale events for a wide range of clients, including such household names as Bacardi, Stoli, Reebok, vitaminwater, and GQ. Prior, Andreone served as General Manager of Myspace Records (a joint venture with Interscope and Downtown Records), as well as the Vice President of A&R at Columbia Records, and the Senior Director of A&R at Warner/Chappell Music. His artist signings include Michelle Branch, Disturbed, BRMC, Hoobastank, Remy Zero, Minibar, Eisley, among others (which have resulted in sales exceeding 25 million units, worldwide). Andreone is also on the Board of Advisors for Bandcamp, an online music store catering mainly to independent artists. In addition to his role as Advisor, David recently curated Bandcamp's inaugural Licensing Catalog. Together, they have been building a hand-selected team of seasoned and respected specialists to execute activations across key international metros — an approach which gives Up In Arms a unique advantage in their market space.
