We Are Africa

04/09/2024

Throwback to the exciting activations and pop-ups at We Are Africa! 🔥

With epic installations across DHL Stadium, the show floor was filled with unique opportunities to break away between those all-important meetings. Delegates dropped by Woodstock Laundry for bespoke handcrafted garments, indulged in an iconic high-tea experience, and had their portraits painted, courtesy of Mount Nelson, A Belmond Hotel. They played games of chance, sported stunning recycled items by The Joinery, test drove INEOS Grenadier's impressive new vehicles, and discovered the Healing Earth Africa Secret Spa for a rejuvenating massage—or escaped on a Sound Safari with Hot Water's Mama Africa.

Want to capture the attention of senior decision-makers in high-end African travel and showcase your brand? Contact our team about a bespoke brand partnership for the 10th edition: [email protected] 🧡

31/08/2024

Earlier this week some of the team had the opportunity to visit Soetmelksvlei - Babylonstoren’s new interactive farm experience 🔥

It was a journey back in time as we explored farm life in the late 19th century and discovered the tools and techniques of a bygone era.

Special thanks to Rachael, Alecia, Lionel and the entire team at Babylonstoren for a wonderful day 🧡

26/08/2024

That’s right... We Are Africa is back for the highly anticipated 10th edition 🔥

Want to join the most dynamic and passionate group of people in African travel? Now’s your chance... Applications are live, so snap up one of these exclusive places while they last!

Chat with our team for details on confirming your place for this extraordinary edition of We Are Africa - [email protected] 🧡

20/08/2024

It’s official: the 10th edition of We Are Africa has launched 🔥 We are back in Cape Town from 5 to 9 May 2025!

Hear from some of the 2024 tribe on why this is the quintessential African travel event, showcasing the best high-end travel brands on the continent.
Get in touch with the team if you want to be part of our trailblazing tribe in 2025!

Africa's most passionate travel tribe gathered in Cape Town for We Are Africa 2024!

19/08/2024

We Are Africa, North America 2024 is officially sold out!! Is it too soon to start packing? Asking for the tribe... 🤩

A hand-picked selection of We Are Africa's most extraordinary exhibitors and buyers are less than two months away from heading to Sundance Mountain Resort!

The excitement is building... Are you joining us stateside? 🔥💙

19/08/2024

As we look towards the 10th edition of We Are Africa, we want to pause for a moment and shine the light on one of our very special partners - Uthando (LOVE) South Africa 🧡

Uthando South Africa has been our official Community Partner for many years and has always inspired us with their incredible work in and around Cape Town. During these uncertain times, Uthando has stepped up to care for the communities most in need of support.

Together with the donation from the We Are Africa tribe, the following projects have been supported:

🔥 Abalimi Bezekhaya "Farmers of Home"
🔥 Amy Foundation
🔥 Christel House School South Africa
🔥 Eyes2Eyes
🔥 Goal50 Early Childhood Development (ECD) Center
🔥 Ladles of Love
🔥 Isibane se Afrika Choir
🔥 Major Voices Choir
🔥 Masi Creative Hub
🔥 Philisa Abafazi Bethu

Thank you, tribe and our important partner Uthando - for reminding us that we must be the change we want to see in the world and for showing us the power of kindness and action.

15/08/2024

Want to meet the most incredible travel trailblazers at our hugely anticipated 10th edition? 🤩

We Are Africa showcases a mix of iconic, high-end travel brands covering the diversity in Africa and the Indian Ocean to a global community of travel specialists.

🔥 Lodges, retreats and camps
🔥 Boutique 5-star hotels
🔥 Hotel collections
🔥 Private Villa Rentals
🔥 Beach Properties
🔥 Rail Travel
🔥 Luxury Boating
🔥 Aviation Companies
🔥 DMCS & Inbound Operators

Each year a curated selection of exhibitors from various regions creates a balanced showcase of the continent. Do you want to be part of the 10th edition? All applications launching soon…👀

13/08/2024

Sundance is the ideal sanctuary: easy to reach, yet worlds apart 💙

A select group of African exhibitors showcase their unique offerings, while North American buyers immerse themselves in the vibrant cultures and extraordinary experiences Africa has to offer.

Sundance Mountain Resort isn't just a venue—it's a catalyst for building lasting, valuable relationships in the world of luxury travel. Will you be there this October?

09/08/2024

We love to see the collaboration and passion of our tribe 🤩🔥

Kath had the privilege of visiting our special partners, at their factory near Paarl in Cape Town this week. Super-women sisters, Kim and Natalie have been transforming recycled plastic bottles into exquisite, customised, and sustainable luxury products for homes, offices, hotels, and safari lodges since 2011.

It was so great to see so many of our tribe represented in their incredible factory showroom and realise the power of collaboration and how so many guests to Africa will be enjoying these superb products and taking them to the world.

Well done, ladies. We love what you do! 🧡

08/08/2024

In many ways, Cape Town is a metaphor for contemporary Africa 🔥

Combining breathtaking natural landscapes, pristine beaches, culinary creativity and vibrant arts and culture, the Mother City forms a natural meeting point to celebrate Africa’s diversity.

We Are Africa takes place in the unconventional setting of the DHL Stadium, a short walk from the Waterfront. We aspire to do things differently on our show floor, which has previously featured pitch-side African stories, exciting vehicle test drives and several gastronomic bars.

07/08/2024

We’re thrilled to announce our partnership with Zambiatourism.com for We Are Africa, North America 2024! 🔥

Zambia is a beautiful country in Southern Africa and host to one of the seven natural wonders of the world, Victoria Falls, the Mosi-oa-Tunya. Zambia offers travellers authentic and natural experiences with unspoiled wildlife, 20 national parks, 36 game management areas and 73 ethnic groups.

Hosting the world’s largest mammal migration, the world’s largest hippo population, the world’s largest man-made lake and Africa’s second largest wildebeest migration, Zambia offers unforgettable experiences exploring the best of Africa.

Meet Zambia at We Are Africa, North America 💙

05/08/2024

Good morning, tribe! 🧡 What do you think is the ultimate way to get energised for the day?

Take us back! 🔥 Rise with the sun on the Atlantic in Cape Town or hike to a gorgeous waterfall in Utah's Wasatch Mountains. Each morning, before scheduled appointments, the tribe is invigorated with epic Sunrise Adventures.

01/08/2024

Deeply connect with nature while indulging in the finest of comforts with extraordinary sky bed experiences in Africa ✨🔥

Sleep under a canopy of stars, surrounded by the sounds of the wild and wake up to breathtaking sunrise views over African plains. This is where adventure meets unparalleled comfort.

🧡 Ngala Private Game Reserve
🧡 MORE Family Collection
🧡 Segera Retreat
🧡 Tswalu Kalahari Reserve

Ready to with the We Are Africa tribe?

30/07/2024

We're beyond thrilled to receive positive feedback from our tribe while on their mission to foster meaningful connections and create unforgettable experiences 🔥

"North America is a very important market for Segera, and We Are Africa North America has proven to be a fantastic show. The location at Sundance and the intimate setup contribute to an incredible experience. Connecting with agents, participating in meetings throughout the week, and engaging in various activities have been instrumental in building long-lasting relationships. It's been wonderful being a part of We Are Africa North America". - Jaco Ehlers | Segera Retreat

We can't wait to see it all come to life at We Are Africa North America this October! 💙

29/07/2024

Happy Monday, tribe! We love it when you get together 🧡

Uniting the industry in one place is always guaranteed to be a great time. We are counting down until our next gathering in North America this October.

Will you be there? 🔥

26/07/2024

We Are Africa, North America is the place to be this October, but don’t just take our word for it…

“The networking opportunities provided by We Are Africa North America were invaluable! Angama was able to build new partnerships, all within the vibrant and conducive atmosphere created by the event organisers.” - Keeton Holcomb | Angama 💙🔥

25/07/2024

Buyers attending We Are Africa, North America are handpicked based on their high-end client base and growing business potential to the continent 🔥

Almost 90% of the North American buyers joining us this October are brand new to the We Are Africa tribe - which means even those who have exhibited at We Are Africa in Cape Town multiple times are guaranteed to make many new connections.

Join us at Sundance Mountain Resort in Utah and benefit from four days of scheduled appointments and immersive networking in an setting 💙

24/07/2024

Hear from the tribe 💙

"We loved WAANA last year and look forward to attending again this year. As Africans, we appreciate natural beauty and function better when surrounded by nature and wilderness. Sundance, in a beautiful valley in Utah, surrounded by impressive mountains was such a unique venue.

The Buyers were enthusiastic and eager to learn more about Africa and explore relationships with suppliers on the ground in Africa. Our fellow exhibitors who committed to making the long-haul trip to Sundance were real characters - Keen to have a good time, collaborate and show off their African talent, hospitality and ‘gees’!

WAANA was so much more intimate than all the other big trade shows - great for networking with Buyers and relationship-building with suppliers.”
- Vanessa & Liesl | Southern Destinations

Each edition of We Are Africa, North America is an intimate gathering where the magic of Africa is brought to Sundance Mountain Resort to form connections 🔥

23/07/2024

Extraordinary encounters reach new heights with incredible fly-in safaris! 🔥

Imagine soaring over the endless plains of Africa's wildest landscapes before landing directly at the continent's most remote lodges and camps in pristine locations. With our tribe, you can!

What is your dream destination to view from above? 🧡

18/07/2024

Getting to know the tribe doesn’t get any better than this! 🔥

As we reflect on the last ten years of We Are Africa, we take great pride in the business connections, relationships and friendships that we have played a small part in building. We are grateful to see you take African travel to new heights!

Here's to you, tribe 🧡

16/07/2024

We miss you, tribe 🧡

It's been a whirlwind since the continent's most extraordinary travel tribe landed in Cape Town! This year, senior-level pros in the industry packed a lot into their three days at We Are Africa: fascinating Masterclasses at Open House, productive networking and face-to-face meetings with travel's top buyers and press 🔥

We can't wait to do it all over again!

15/07/2024

Without further ado... here is the second group of extraordinary exhibitors attending We Are Africa, North America 2024! 🔥💙

We're excited to showcase a mix of iconic, high-end travel products to the North American market, attracting travel agents and independent consultants eager to expand their knowledge and business in Africa.

Want to be first in line to showcase your brand and join this incredible guest list? Reach out to our team!

📨 [email protected]

15/07/2024

Introducing the first group of exhibitors already confirmed for We Are Africa, North America 🔥💙

This event unites eager North American buyers and some of Africa's top exhibitors to connect and grow their business on the continent. Be at the forefront for this crucial source market for luxury travel to Africa.

Not on the list yet? Apply now and you could be joining us at this October!

📨 [email protected]

09/07/2024

Forging unmissable links between the continent and its biggest market 🔥

Taking place from 6 - 10 October, We Are Africa, North America promises to be an intimate and carefully designed event that allows unrivalled business and networking opportunities for your brand over four immersive days at Sundance Mountain Resort in Utah.

💛 Up to 30 pre-scheduled meetings
💛 4 nights accommodation at Sundance Mountain Resort
💛 11 Networking meals with up to 100 delegates who share a passion for Africa
💛 Networking activities that help you build relationships organically
💛 Africa Training Day

💙 Don't miss out! Apply to join the tribe taking African travel to new heights.... space is limited.

02/07/2024

Hello, North America 🔥💙 Blending immersive and inspiring thought leadership with curated business meetings and countless networking opportunities - We Are Africa, North America is always a highly immersive, all-inclusive experience.

Don't Miss out! Apply to join the tribe taking African travel to new heights!

01/07/2024

Are you ready to take African travel to new heights? 🔥

We Are Africa, North America delivers a totally different profile of buyers in the form of travel agents and independent consultants demonstrating their desire to grow their product knowledge and supplier base in Africa – those expressly identified by the tribe as a vital tool in their strategy to grow high-end business out of North America.

The intimate nature of this show means that space to attend is limited - with 80% of spaces booked apply today for this unmissable opportunity! 💙

26/06/2024

Africa's most passionate travel tribe is made up of extraordinary exhibitors, buyers and press 🔥

With a shared mission to transform and rebrand African travel for the global luxury market, the We Are Africa tribe celebrates the continent’s diversity, unsurpassed beauty and incredible opportunity.

24/06/2024

Happy Monday tribe 🔥

Africa is made up of 54 countries that are home to rich cultures and unique heritages. Discover Egypt's timeless beauty and rich history, where ancient wonders stand as testaments to a civilization that continues to inspire awe. Dive into bustling bazaars, rare encounters, exquisite cuisine, and vibrant traditions along the Nile.

We Are Africa brings together the continent's most extraordinary exhibitors every May in Cape Town!

12/06/2024

We love it when the tribe comes together to meet, catch up, connect, share stories and do what you do best – collaborate and share the passion for this beautiful continent! 🔥

10/06/2024

Get ready for valuable business meetings, unusual training sessions and uplifting experiences in one of America’s most breathtaking settings, Sundance Mountain Resort in Utah’s Wasatch Mountains 🔥

Fully immerse yourself in the surroundings and networking activities planned to bring the tribe together while at We Are Africa, North America!

Spaces to attend this year's edition are filling up fast... don't get left behind💙